EPISODE · May 20, 2019 · 15 MIN
#098 - Radio's NEXT Game-Changer: Guest: Tom Webster, SVP/Strategy, Edison Research
from Brandwidth On Demand
Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time. This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention! complete show notes: www.brandwidthondemand.com
Embed this episode
What this episode covers
Tom Webster is SVP/Strategy for Edison Research. His insights from their INFINITE DIAL STUDY reveals evolving patterns of consumer media usage that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention!
NOW PLAYING
#098 - Radio's NEXT Game-Changer: Guest: Tom Webster, SVP/Strategy, Edison Research
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.