099: Conquer Your Content Planning: 6 Key Challenges and How to Overcome Them, pt 2

Series: Part 2 of a 6-part series on the "6 Challenges of Content Planning for Marketers, Consultants, Coaches, Entrepreneurs, and Business Owners"Challenge #2: Chart the Course ChallengeProblem: Why do you waste time, flounder, and suffocate under the weight of planning your content marketing? How come you go in fits and spurts when it comes to your content marketing?Series Highlights:In the first episode of this series, we discussed the problem of lacking a simple plan, a sexy goal, and someone who cares.In this episode, you will discover:How breaking down your content planning by quarter can unlock your confusion over what to cover.Why it's important to determine which of the 2 types of quarters your business is about to enter and the implications this has on your content planning.How to effectively plan your content strategy around each of the 2 types of quarters your business is entering?How can you use a three-part attack to create effective content for a big upcoming quarter?Why and how to focus on establishing your expertise and thought leadership for better results for your business.Next Episode Preview:Join us for part 3 of this series, where we'll dive deeper into the world of content planning and reveal the next steps to take once you've identified your course direction.RESOURCES FROM THIS EPISODE:Sunday Lawn Care example »Take advantage of this valuable resource now: AI Marketing Crash Course & ChatGPT Prompt BibleSHARE THIS EPISODE:Know someone who has their own coaching, consulting, speaking, or training business? Click the share button on your phone and share this episode with them right now.RATE & REVIEW:Be a part of getting this podcast into more ears. Head to Apple Podcast and leave a rating and review.Rate & Review »LET’S CONNECT:Web: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler