Like, you're telling me you're miserable. You're telling me that you're fucking so crushed. You're telling me that you want to live your dream. You're not willing to take the bus for your dream, then you're full of shit.
This is the Gary V audio experience. My intuition is you have enough context where honestly, I'm looking to provide as much value in this setting as possible. Now that I have the general context of everybody, for real to answer any question that anybody might have, feel free to make it super selfish and narrow. I think given the make up of the room, they'll probably bring a lot of value to a lot of people.
So, I'm here. Anybody, anything? We've got one. Gary, when it comes to pivoting, you register to change the audience or change the whole thing completely, and you're worried about maybe your audience not sticking around or your brand's not doing as many collaborations.
How do you get through that? By realizing that the thing you want to be doing is more important than the short-term ROI of the vanity metrics of the money. I mean, I went through it in a very heavy way. The first five, you know, I started daily YouTube in 2006.
Yeah, so, you know, a lot of people in this room were like very, you know, not born or like four, right? So, and I did it. And I was like truly actually one of the first people to pop on YouTube back then. And I was the wine guy.
Like, there was, I was on the Conan O'Brien show, the Wall Street Journal. Like, today people think it's crazy to be a creator. This was 15, 16, 17 years ago. And then five years in, I'm like, I want to talk about my passion, which is business.
And I mean, a business video and every single comment was staying your lean wine guy with the fuck are you doing? And you're wine. And I was like fuck, I'm a businessman. Like, you know, and so I was just willing to get way less views and lose my audience and give up money because I wanted to be happy.
Like, you know, like, you just too many people do shit for the algorithm, which makes sense strategically if you try to build something. But when you no longer want to do it, like, what are you supposed to fucking do? You know, like, I just think that, I'm very passionate about this. I think people stay in shit too long because it's either the financial part or it's like, or they try to veer out.
It doesn't do well and they get sad and then secure and they go back to something they don't even want to do. So the answer is by doing it, like, I don't understand why someone would do something that they don't want to do. You know, my biggest thing with money always is like, if you're unhappy, like, somebody would say, well, Gary, I got to keep up my lifestyle. I'm like, well, we adjust your lifestyle.
Like, if you're miserable making prank videos now, like, you don't want to do that anymore. Like, you'll go through this for sure. Like, when you're of that age and you're making stuff for kids, a lot of times you yourself were in a kid place. You were half kid, half grown up.
Eventually you wake up four years later and you're like, fully grown. And like, you're like, fuck this, I don't want to do this. But you might be monetizing. You have a good management team.
You're monetizing. You're like, take the short term L and like, get a worse apartment. Like, stop buying as much shit. Like, you know, just like, fight for the thing you want to do.
You know? I just, I don't compromise on happiness. I don't compromise on that. I'd much rather be inconvenienced or have less stuff.
But I definitely don't care about the judgment. I get to both. I relate to that. You don't want to talk yourself.
Well, I think the algorithms have helped you. We now live in a world where the content is the variable of the post. And so I've always been on this kick, but people never wanted to have their algorithm fucked up. But now the algorithm, there is no consistency.
The creative is the variable. So there's never been a better time to then just be yourself and make a prank video and make a cooking video. And then like, and then it's just like, I'll give you an example. Yesterday I wanted to post a nine minute interview that I did in Chicago.
Like I knew it wasn't going to do well. It wasn't best practices. The video was too long. It didn't stop, but I didn't care.
I was like, cool, 10% of the people will see it. That could, and that's okay, because I'm going to post four times today. You know, and so, good news, you should mix shit. I guess this was just in regards to the sports industry, like how has been our basketball progressing?
And where do you see that going on down the line in terms of maybe expanding the European? So we just announced, so I have a sports agency my brother and I started seven years ago, started going really well. We're really strong in UFC. We have, we've got to steep A, you know, to choose fighting John Jones in the garden.
So we're doing really well in UFC. Our baseball practice is going really well. Our American football practice is exploding and about to really explode. And we just announced basketball.
We're doing it with Carbell and we have these longtime manager, vapor, real guy in the scenes, behind the scenes. We're about to close a deal on acquiring an agency. That's going to bring us some guys. I think in five or six years we'll be a player, but you got to eat shit when you have to do sport, because you don't have a track record.
You know, like, it's a rich, get richer business. You know, it's like, you know, it was hard to eat your first one, but once you have three, right? Like, it's just a simple game. And so we're very serious about European football.
Like, I've been building relationships with a bunch of guys in the Premier League. We're serious about everything. Like, we want to rep footy players. We want to rep, rep, rep players.
We will be a global sports agency. Just going to take 15 years. But we're very, there's really no reason not to be. The world is still connected.
I can talk to every person here every day through Zoom. And it's almost like frictionless, right? And VR is coming. And so like, there's no reason not to be global on everything.
OK. So I manage these guys. And it's very interesting. So I'm only quite interested in the very government for a few years.
I'm out of here. I met him when he had like 10,000 followers. And he started really low get up. Today, he's at 11 million, massive.
And we've started to sort of hit a ceiling in Australia. He created a comic in Australia that's applied years behind America. So we went out to LA, spent a lot of time in LA last year. And we met a lot of the other big managers and big creators and they just kept walking out the street.
So really? Do you want to? Yeah, hell yeah. It's difficult, but it's very difficult.
Just get up and go. Yes. Like, especially in Australia, it's like these two lessons. That's right.
But like, come about LA, it's very good, very wise. And it's sort of like, we're stuck in this spot now. So we're in Australia. I feel like we've hit a route.
And it's like, the only way to go even higher now is to mainstream, head into the mainstream direction here, because we're so far behind in the industry. We'll figure out how to get over to America and really excel at that. What would you like to do the American thing? We've done it too.
Yeah, of course. I get it. So is the question what? Yeah, the question I guess is, is it, what do you think the best way to go about it?
Do you think there's any merit and even mainstream in the mind? Do you guys want to? Like, I think there's merit in it. I don't think it's different, right?
It's kind of similar to the other thing. Like, there's not a single post in social that I would ever put out that isn't best practices if I was based on the merit of it. I could be 50,000 times bigger. I know all the answers to the quiz.
But I don't want to. I don't want to do this. I don't want to do that. And so I think for all of you as you go through it, like when you're fortunate enough and everyone's sitting here is fortunate enough, when you're fortunate enough to have options, I think the key question is, do you want to?
Like, cool, he'll go to 19 million, but like, what will you like it if you're doing shit that you don't want to do? And by the way, the answer may be yes, and that's okay. It might be tired of, you know, I mean, I'm not so short. You ever really get tired of doing what he does?
But you know, I think that's like the most important quote. Like to me, that is such a talk track that I'm passionate about, which is like, there is no supposed to. There is no, if there's merit to a million things. Just about like building the business as well.
Like in Australia, like the funniest thing is, in Australia, he's just a TikTok fan, like it's whatever, right? Go out there. Now, within our first week here, people come up and say like, bro, you're an A list. You go in everywhere.
The opportunity is the revenue 10 times a size. It's like, I think the focus is how do we figure out how to transition is to out there, I mean. Yeah, I mean, I think that's more just like a true like visa, like logistical thing. Like I've just put all my energy to that.
You know? Okay, go ahead. You ever. What is the new gig to me starting out?
I've been in the marketing industry about eight years now, outside the Redchowals. I mean, do you have any advice for me starting out now about what I should take? What kind of customers are you looking for? I'm like, I do like social media management, web development, marketing plans as well.
And how much content are you putting out? Once a day. Once a day with the intent to get customers. And where are you posting that?
Instagram, I've just started doing analytics as well. Yeah. And so do you have customers? Yeah, I've had a couple of customers.
And when you say advice, are you talking about acquiring more customers? When you talk about scaling the responsibilities? Yeah, I'm not as much. I'm not as much.
I'm not as much as getting new customers. I'm still learning live. Yeah. The answer is content.
Like, you're gonna get customers through word of mouth. So the current customers will refer you. But you've got to get people interested. You have to create the band.
So one of the things I think I did really well, that I think is very replicatable, is you should put out your best advice for free. One of the things that people want to do marketing for service tend to think is they hold back their best advice because they think that's what people are paying for. But it's not what people are paying for. People are paying for the contextual reality of their situation.
They're paying for, they have a, thank you. They're paying for it. They have a auto dealership in Hunter Valley. Not that you told them that the first three seconds of the video has this sound in it and it's more likely to do well.
So I think more content and more really, really good advice. Like the best shit you've got. Because a lot of people, I mean, if you think about when I think about listening to everyone here, I mean, I wrote a book called Crush it in 2009. That basically outlined this.
I've basically consistently, my fucking free PDF pyramid model is like, what, everyone built their companies on it. I give it away for free. And I think that's something to think about. As much content for free of your best advice will lead to people interested because you're right.
It's good. Can I ask a foreign question? Yeah. You do so.
I mean, I start a lot with like, I guess chunking up things that I want to do because I product I want to do, like something I want to write, or this I want to do, like from the folks on the counter, you chunk up things that you do. Couple things work for me. One, I'm not scared to lose. So I think a lot of the times, a lot of people don't do a lot of things because they can't take the out.
And so when you're doing 31 things, like seven are going to fail quickly. And I'm just OK with that. And I think that's one thing to think about. Two, there's also practice.
How are you? Yeah, I mean, there's a level of practice to it, right? Meaning like, what you have to do is like anything that all of us have learned to do. Like, you have to actually force yourself to do the thing that you don't want to do, just to start to stretch, like, you just have to do it.
You just have to actually do it. Notice when I started, you have to be OK with losing. Almost everyone doesn't do multiple things because I like juggling 30 balls because I'm OK with seven of them breaking. Most people are like petrified for a ball to drop.
OK. You see what I mean? That's the mindset. Then after that, then it becomes practice.
Then you've got two balls in the air. Then you've got three balls in the air. You know? You feel like you just played for over the last 20 years.
You feel like you've been doing more now than you were 10 years ago, five years ago. Yeah, because what ended up happening was without even realizing it. But then you wake up and you're like, go fuck up. I'm like, my average Monday, if I'm in the office, from eight to seven, or nine to seven in a 10 hour window, I have 13 to 40, 15 minute meetings, right?
Those used to be an hour when I was 26. Because I didn't, I didn't go through the process. He had to realizing, most shit doesn't matter. And I can get everything done in a 15 minute meeting.
But then you also have continuity of people around you. That's why I asked him where he wanted me to go with this marketing agency. Is he talking about operations? Like, for anyone who was trying to build something, the number one rule for me personally is build family.
The reason I can scale so much is I have 50 people who've been with me for 10, 15 years. There's like real trust. What do you think is the most important advice of someone, in general, someone who's just struggling financially and isn't stuck in a say 9 to 5 12 and wants to escape? It's too scared too.
Do you have a main point of advice for them? Yes. The main point of advice is to live within lower means that you're taking home. What happens is people make a certain amount of money.
The reason they don't jump is they're already living humbly and they don't realize they can live even more humbly to give them the breathing room to jump. When you live paycheck to paycheck, you feel trapped. You're like, I can't go try to do something. Like, if I don't get, if I quit my job, I'm not going to make grants, I'm going to lose my house.
And my question is, I can lose the house. Like, go back, like the amount of 25 to 30 year olds that should move back in with their parents around the world is staggeringly high. If their KPI is happiness, one step backwards, two steps forward, go back, you know, luckily for a lot of people their parents would be thrilled. Their ego wouldn't be thrilled, right?
But, you know, I think my advice to people that feel stuck is you're stuck because you're living within the means of your take home. And if you can go 20 to 50% lower than that, well, then you've started to create the room for you to be able to get out. People are really struggling with, like you understand, our grandparents all saved money. Like, that was like number one.
That is not even a thought anymore. You make money by shit. Like, you know, like, and so that has created a trap. And then humility, everyone's posturing.
Everyone, you know, like, people are wasting money. And so, yeah, I speak to a lot of people about this. I'm like, sell your house. You bought a house too big for you.
Take back the money. Now you're renting an apartment. Now you can. Now you have a year's worth of going after your dream.
And this is why I love the youngsters doing all what you're doing now. Like, all I've been pushing for 15 years is like, in your 20s, go for it. Because this is the generation you can live with four guys in a fucking studio apartment in the e-fuck in McDonald's and call it a day. You start becoming 37 and you have a child and like, you're in a different game.
Like, this is a great, you know, but even for a 37 year old, as a mortgage and do. If you live more humble, you can like, create that freedom. Like, and people are fat, I'm so fascinated by people. When I get into like, I can't fucking, you get it.
I'm fucking living bare bones. I'm like, do you take Uber? Yeah, every day, I'm like, that's ridiculous. I'm like, do you want our food from like, yes.
Like, I'm like, cook. Cook at home. You'll save a fortune. Like, don't take the bus.
Like, you're telling me you're miserable. You're telling me that you're fucking so crushed. You're telling me that you want to live your dream. You're not willing to take the bus for your dream, then you're full of shit.