- 1‑800‑FLOWERS.COM (FLWS): Inside the Strategic Reset Poised to Spark a New Era of Profitable Growth

Send us Fan MailIn this episode, 1‑800‑Flowers.com CFO James Langrock and SVP of Investor Relations Andy Milevoj join Water Tower Research Managing Director Doug Lane and host Tim Gerdeman for a deep dive into the company’s multi‑year transformation under new CEO Adolfo Villagomez. The discussion explores the leadership overhaul, the shift from a brand‑led to a functional organizational structure, and renewed priorities around marketing efficiency, customer retention, and technology modernization.From its beginnings as a single Manhattan flower shop in 1976 to its evolution into a $1.7 billion e‑commerce gifting platform serving 9 million customers, the conversation examines how 1‑800‑Flowers is working to restore profitable growth, expand into third‑party marketplaces and retail channels, leverage data and AI to enhance personalization, and build on a business where roughly 74% of revenue comes from repeat customers.