PODCAST · business
Thinking Cap Solutions Podcast
by Mickey Maher & Corey Kay
🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership. With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow. 🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise. 🎧 Listen, learn, and lead with impact.
Episodes
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Testimonials: Are yours Brand Builders or Brand Killers?
Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go...
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Fans over Followers Loyalty over Likes
Are you frustrated by slow social media growth, even though your business is thriving? In this episode of the Thinking Cap Solutions podcast, we dive into the dangerous game of focusing on vanity metrics like follower counts and likes. Hosts Corey Kay and Mickey Maher challenge the common...
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Why Real Estate Agents Need to Think Like Content Creators
In episode 25, we explore why the best real estate agents aren’t just great negotiators, they’re great content creators. Drawing from over 30 years in media, we break down the real opportunity in real estate: building trust, standing out, and creating real connections before the listing...
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Is Podcasting Killing Radio?
Is podcasting really killing radio? In this episode of the Thinking Cap Solutions Podcast, we get into the podcast vs radio debate and break it down. We chat: The two different business models with differing audience needs & habits Why attempting the radio model on podcasts (or vice versa) just...
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Leading with Emotional Intelligence: Why It’s the Superpower of Great Leaders (Not Ego Driven Ones)
When two of the world’s most powerful men (Trump & Musk) carry on like schoolkids online, it’s more than just headlines — it’s a masterclass in poor emotional intelligence. This episode’s not political. It’s personal and professional. We’re unpacking what real emotional intelligence looks like…
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Mastering Collaboration: How to Work with Every Creative Personality
Not every creative clash is about the idea itself. More often, it’s about how the people behind the idea work together. In this episode, we unpack the three personality types you're most likely to encounter when shaping creative work as part of a team. Whether you're managing, coaching…
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Seize the Day: How Brands Stay Relevant, Relatable and Resonate
In episode 21 of the Thinking Cap Solutions Podcast, Corey Kay and Mickey Maher dive into how brands of all sizes can seize the day to drive deeper audience connection. From local moments to national headlines, this episode explores how timely, well-aligned content creates cut-through in an...
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This Episode Broke Us - But It Was A Conversation Worth Having
⚠️ Content Warning: This episode contains conversations about mental health, suicide, and personal loss. Please listen with care. This isn’t our usual episode. There’s no structure. No polish. Just two blokes sitting down to talk about something we couldn’t ignore. The recent deaths of Adam and...
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Find your POD - Find Your Audience
In this episode, Corey Kay and Mickey Maher delve into the critical importance of identifying your Point of Difference (POD) in today's saturated markets. Drawing from their extensive experience in media and branding, they discuss how a well-defined POD can set your brand apart, foster genuine...
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Leading Creatives & Analyticals: The Magic of Balancing Opposites
In this episode of the Thinking Cap Solutions Podcast, we dive into the dynamics of managing two very different personality types: the analytical and the creative. Drawing from decades of leadership experience, Corey Kay and Mickey Maher share their insights on coaching, working with, and…
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Is Video Killing the Podcast Star? The Audio vs. Visual Debate
In this episode of the Thinking Cap Solutions Podcast, we dive into the growing debate between audio and video in podcasting. While video consumption continues to surge, we discuss why audio-first content is still king. Adding a visual element to your podcast can enhance engagement without the…
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Leading Change: The 4 Pillars Every Leader Needs to Know
Change isn’t just inevitable, it’s constant. And for leaders, how you respond to it matters. In this episode of the Thinking Cap Solutions Podcast, Mickey Maher and Corey Kay unpack what effective change management really looks like. Drawing from their experience leading large scale…
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Friends with the Boss: Smart Move or Career Killer?
Can you really be friends with your boss outside of work without it messing up your career? In this episode, we unpack the good, the bad, and the messy reality of boss-employee friendships beyond the office. From trust, transparency, and team culture to the risks of favoritism, blurred…
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The Business of Giving: How Local Brands Can Support Their Communities
In the wake of Cyclone Alfred, local businesses in SEQ and Northern NSW have a unique opportunity, not just to reopen, but to reconnect with their communities in meaningful ways. In this episode, we explore how brands can step up, show genuine heart, and build long-term trust. From free coffees…
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Taylor Swift: Elite at Audience Engagement - 5 Lessons for Your Brand
Taylor Swift isn’t just a global superstar—she’s elite at audience engagement. Whether you love her music or not, there’s no denying that her connection with fans is next level. But what if you could apply the same strategies to your brand? And in true Swiftie fashion, this just happens to be...
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Navigating Redundancy, Uncertainty & Leadership in Tough Times
"An email. A meeting. The words, 'You can bring a support person.' Before anything is said, you already know—your job is gone." Last week, many talented people in media found themselves out of work. Redundancies don’t just affect those being let go—they impact the colleagues left behind, the…
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Thriving Under Poor Leadership
Bad leadership exists in every industry—but does that mean you’re stuck? In this episode, we explore how to not just survive, but thrive under weak, ineffective, or even toxic leadership. We break down common poor leadership traits, from lack of communication to favoritism, and share practical...
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The Truth About Toxic High Performers
In episode 10 of the Thinking Cap Solutions Podcast, Mickey and Corey dive into the controversial topic of toxic high performers—those who excel in results but damage team culture. Inspired by a viral LinkedIn article from Chad Gono, we explore: ✅ What defines toxic behavior in the workplace? ✅…
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Top 5 SURE THINGS for 2025
Welcome to our first Thinking Cap Solutions podcast of 2025! We’re talking the trends and strategies that will shape the future of content, podcasting, and audience engagement. In this episode, we reveal our Top 5 Sure Things for 2025: 1️⃣ The unstoppable growth of podcasting & what it means for...
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Personal Brand: Master Your Greatest Weapon
With a combined 30+ years media experience working with talent across the country, Mickey Maher and Corey Kay from ThinkingCap Solutions share their process for uncovering, developing and evolving personal brands. Discover how your personal brand is the foundation of a content strategy that not...
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Building a Brand with Heart: How to Create Real Connections & Community
🎙 Building a Brand with Heart: How to Create Authentic Connections & Community Audiences today expect more from brands than just great products—they want to connect with brands that have purpose, authenticity, and heart. In this episode, Mickey Maher and Corey Kay break down how businesses and...
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How Podcasting Builds Your Brand & Grows Your Audience
🎙 How Podcasting Builds Your Brand & Grows Your Audience Podcasting isn’t just a content platform—it’s a powerful brand-building tool that helps you establish trust, create meaningful connections, and position yourself as an authority in your space. In this episode, Mickey Maher and Corey Kay...
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Health Check Your Brand: Insights for Success
Your brand is like a machine—it needs regular maintenance to run smoothly. In this episode, Mickey shares a real-life case study from his time leading a Brisbane radio station, where a Brand Health Check helped turn things around. Mickey and Corey walk you through the exact process he used so you...
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Our Tips & Tricks to Better Understand Your Audience
In Episode 4 of the Thinking Cap Solutions Podcast, we uncover steps to building and truly understanding your brand’s audience. Mickey and Corey share practical tips on bridging the gap between audiences and customers, emphasizing why this distinction matters for long-term brand success. Listen…
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Authenticity Blows Up a 20 Year Relationship
In Episode 3 of the Thinking Cap Solutions Podcast, we dive into a real-life case study highlighting the power of audience engagement through strategic content. Co-founder Corey Kay shares his personal story of how Valley Eyewear—a bold brand from the Gold Coast—captured his attention and...
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Why Every Business Needs a Content Strategy: Building Trust, Loyalty, and Growth
In Episode 2 of the Thinking Cap Solutions Podcast, co-founders Corey Kay and Mickey Maher draw on their 30+ years of media expertise to explain why every business needs a content strategy. From startups to established brands, they explore how content builds real connections that drive loyalty,...
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Mastering Content & Audience Engagement: Meet the Founders of Thinking Cap Solutions
Meet the Founders of Thinking Cap Solutions: Mickey Maher & Corey Kay Discover the insights of Mickey Maher and Corey Kay, co-founders of Thinking Cap Solutions, leaders in Content Strategy and Audience Engagement. With over 30 years of media expertise, they share their proven methods for…
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ABOUT THIS SHOW
🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership.
With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow.
🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise.
🎧 Listen, learn, and lead with impact.
HOSTED BY
Mickey Maher & Corey Kay
CATEGORIES
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