#1: Lacy Hendricks - COO at ClearLead Digital - The Manager of Everything

The debut episode of Unfiltered brings together co-hosts Dylan Scroggins and Matt Speer with guest Lacy Hendricks for a candid and wide-ranging conversation about the realities of running a property management business today. Lacy shares her journey from working at Facebook to stepping into a family business, the challenges of modernizing operations, and the role of automation and AI in driving the industry forward. She also opens up about launching a new venture focused on SEO and digital tools for property managers, offering practical insights on growth, leadership, and staying ahead in a rapidly evolving field. We discuss: Transitioning from corporate tech to a family-run property management business Building healthier operations by focusing on processes rather than door count Practical automation strategies with tools like Lead Simple, DocuSign, and Zapier The leadership challenges of driving team adoption of new technology Launching ClearLead Digital to help property managers implement effective SEO strategies This episode is packed with actionable lessons for property managers and entrepreneurs looking to modernize their operations and embrace new opportunities. Links: Lacy on LinkedIn - https://www.linkedin.com/in/lacyhendricks/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ ClearLead Digital - https://www.linkedin.com/company/clearlead-digital/ Thia Finn Books - https://www.thiafinn.com/ PropertyManagement.com - https://propertymanagement.com/ Kalmar Group - https://thekalmargroup.com/property-management Topics: (00:00:00) - Intro (00:02:39) - Lacy's journey into property management (00:05:11) - Challenges and changes in the property management industry (00:06:58) - Implementing technology and automation (00:17:18) - Leadership and team buy-in for new systems (00:20:28) - Balancing passion projects and professional responsibilities (00:21:38) - Challenges and innovations in property management (00:22:16) - The role of technology in modern business (00:23:45) - The future of SaaS in property management (00:27:55) - SEO strategies for small businesses (00:33:57) - Launching ClearLead Digital (00:39:33) - Final thoughts and contact information