Unfiltered by PropertyManagement.com

In this episode, our host Dylan Scroggins sits down with Brittany French as she shares her inspiring journey from social worker to owner of a property management empire, growing from zero to 850 doors. She also discusses her early days, lessons learned, the impact of AI, and industry insights. Links Brittany on LinkedIn - https://www.linkedin.com/in/brittanyfrench206/  Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://www.thekalmargroup.com/pm Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction to Brittany French and Sagareus Property Management 04:40 The Journey from Social Work to Property Management 09:10 Early Days and Building a Property Management Business 16:15 Navigating Challenges During COVID-19 17:21 Growth and Evolution of Sagareus Property Management 20:35 The Importance of Team Morale 21:45 Navigating Growth Challenges in Property Management 23:11 The Role of AI in Property Management 25:25 Concerns About AI and Job Security 27:25 Adapting to Market Changes 31:26 Personal Growth Through Property Management 34:36 Tools and Resources for Property Management Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.

In this episode, Ian Joseph, founder and CEO of the Joseph Group, shares his remarkable journey in property management, from starting with zero doors to managing over 1,800 units. He discusses industry trends, the impact of AI, acquisition strategies, and the importance of high-quality humans over technology, offering valuable insights for industry professionals aiming to scale and innovate. Links Ian on LinkedIn -  https://www.linkedin.com/in/ipjoseph/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/pm Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction to Ian Joseph and the Joseph Group 01:57 Ian's Journey into Property Management 06:15 Building a Business from the Ground Up 09:51 The Founding of the Joseph Group 11:42 Navigating Challenges and Growth Strategies 15:20 Acquisitions in Property Management 18:45 The Future of Property Management and Personal Insights 21:30 Balancing Life and Business 23:15 The Future of Property Management 25:59 High Agency vs. Low Agency 29:22 The Human Element in Business 35:28 Reflections on Personal Growth 36:31 Tools for Success Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.

In this episode, Dylan Scroggins and Matt Speer interview Stepan Renc, owner of Longstreet Property Management, about his rapid growth from a small startup to a top industry leader. They discuss strategies for scaling, operational excellence, technology adoption, and industry insights. Links  Stepan on LinkedIn -  https://www.linkedin.com/in/stepan-renc-492a3a14/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://www.thekalmargroup.com/pm Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction to Longstreet Property Management 03:02 Stepan's Journey into Property Management 06:31 Navigating Challenges During COVID-19 10:50 Foundational Learning and Growth Strategies 18:15 Sales and Growth Strategies for Success 25:47 Industry Insights and Future Trends 28:13 Personal Growth Through Property Management Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions

In this episode, host Dylan Scroggins and co-host Matt Speer engage with Devin Easterlin and Derek Bunyard as they share their entrepreneurial journey from real estate beginnings to building a successful property management company. They discuss their partnership dynamics, growth strategies, technology stack, and future vision for the industry. Links Devin on LinkedIn - https://www.linkedin.com/in/devin-easterlin-13760515/ Derek on LinkedIn - https://www.linkedin.com/in/derekbunyard/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://www.thekalmargroup.com/pm Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter/ Chapters 00:00 The Founding Story of SJA Property Management 04:57 The Shift to Property Management Focus 09:47 Navigating Partnerships in Business 14:30 Decision-Making Dynamics in Leadership 19:13 Vision and Goals for the Future 23:41 Leveraging Technology in Property Management 27:08 Optimizing the Tech Stack for Efficiency 27:58 Consolidation and Courage in Tech Changes 28:45 Strategizing Growth in Property Management 29:28 Building a Dedicated Growth Division 30:22 Marketing Strategies for Sustainable Growth 32:13 Creating Quality Content for Engagement 33:54 Commitment to Marketing and Lead Generation 34:39 Defining the Ideal Customer Profile 37:16 Building a Strong Onboarding Experience 38:45 Embracing AI and Team Development 40:35 Community Impact and Philanthropy 41:55 Personal Growth Through Problem Solving 45:21 Favorite Tools and Resources for Success Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.

In this episode, Dylan Scroggins with the Kalmar Group interviews Brian Bean, founder of DreamBig Property Management, about his journey into property management, the importance of advocacy, and the future trends shaping the industry, including AI and technology advancements. Links Brian on LinkedIn - https://www.linkedin.com/in/brianbean/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://www.thekalmargroup.com/pm Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction to Brian Bean and DreamBig Property Management 02:34 Brian's Journey into Property Management 05:43 The Meaning Behind 'Dream Big' 07:09 The Role of a Rental Home Advocate 12:30 Shifting Perspectives in Property Management 15:05 Emerging Trends in Property Management 21:03 Personal Growth Through Property Management 21:12 Rapid Fire Questions and Insights Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions

In this episode of Unfiltered, host Dylan Scroggins with the Kalmar Group speaks with Rob Goral, president of Real Property Management Greater Milwaukee Suburbs. They discuss Rob's journey into property management, the process of acquiring a franchise, and the importance of technology in the industry. Rob shares insights on team structure, growth strategies, and adapting to changing marketing trends, particularly with the rise of AI. The conversation also touches on industry trends, personal experiences in property management, and future plans for operational excellence.  Links Rob on LinkedIn -  https://www.linkedin.com/in/rob-goral-9b712915/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://www.thekalmargroup.com/pm  Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction to the Podcast and Guest 01:27 Rob Goral's Journey into Property Management 03:13 The Franchise Model in Property Management 05:11 Tech Stack and Software in Property Management 07:00 Team Structure and Management 08:21 Growth and Acquisition Strategies 09:40 Adapting to Changing Marketing Trends 12:32 Trends in the Property Management Industry 15:01 Portfolio Breakdown and Management Focus 17:36 Operational Excellence and Future Plans 20:45 Personal Growth Through Property Management 21:38 Lightning Round: Tools, Books, and Future of Property Management Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions

In this episode of Unfiltered, host Dylan Scroggins with the Kalmar Group speaks with Chas Foote, CEO of Grove, about his journey into property management, the challenges and opportunities within the industry, and the importance of professionalizing operations. Chas shares insights on acquiring property management businesses, the significance of customer relationships, and the evolving landscape of property management. He emphasizes the need for talented leadership and discusses the future growth potential in the industry. Links Chas on LinkedIn - https://www.linkedin.com/in/charles-foote/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction and Guest Introduction 02:42 Chas Foote's Journey into Property Management 06:17 Investment Thesis in Property Management 10:00 Professionalizing Property Management Operations 13:09 Acquisition Strategy and Business Growth 16:48 Entrepreneurship Through Acquisition (ETA) in Property Management 20:15 California Property Management Landscape 23:37 Learning and Adapting in Property Management 27:11 Reflections on Property Management and Personal Growth Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.

In this episode of Unfiltered, host Dylan Scroggins and co-host Matt Speer interview Nik Boone, CEO of Ascend Real Estate and Property Management. They discuss Nik's journey from a young real estate agent to managing 1800 units, the growth of his company, and the challenges of property management in California. Nik shares insights on marketing strategies, the importance of Google reviews, and the impact of AI on the industry. The conversation also touches on personal growth through the challenges of property management and the evolving trends in the real estate market. Links Nik on LinkedIn - https://www.linkedin.com/in/nik-boone-8a212048/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.com/subscribe-to-newsletter Chapters 00:00 Introduction to Ascend Real Estate 01:56 The Journey of Nick Boone 03:51 Building Ascend Real Estate 09:16 Growth Strategies and Market Needs 12:16 The Power of Reviews and SEO 19:09 Navigating the Future of Property Management 21:28 Understanding Churn Rates in Property Management 22:08 Navigating Regulations in Property Management 24:24 The Reality of Lawsuits in Property Management 26:23 Trends in Property Management: Embracing Technology 29:25 Personal Growth Through Property Management Challenges Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.

In this episode of Unfiltered, host Dylan Scroggins and co-host Matt Speer engage with Jason Wolf, CEO of Utah Property Solutions and founder of Property Management University. They discuss Jason's journey into property management, the challenges of educating teams, and the innovative approach of Property Management University in providing accessible training. The conversation explores the competitive landscape of property management education, the importance of technology, and the need for professionalization in the industry. Jason shares insights on team development, the business model of PMU, and the future opportunities within property management. Links Jason on LinkedIn -   / jason-wolf-6499a13b   Dylan on LinkedIn -   / dylanscroggins   Matt on LinkedIn -   / mspeer   Property Management University - https://pmuniversity.com/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Subscribe to PropertyManagement.com's weekly Newsletter: https://propertymanagement-com.kit.co... Chapters 00:00 Introduction to Property Management and Life in Utah 02:26 Jason Wolf's Journey into Property Management 05:19 The Birth of Property Management University 07:38 Current Offerings and Business Model of PM University 09:46 Course Structure and Learning Paths 12:40 Team Development and Hiring Practices 16:15 Customer Engagement and Education Solutions 18:15 NARPM and PM University: A Competitive Landscape 21:39 Future of Education in Property Management 24:32 The Importance of Training in Property Management 26:42 Bridging the Gap: Educating Homeowners and Investors 27:58 Using Training as a Sales Tool 29:52 Professionalizing the Property Management Industry 31:45 Addressing the Challenges of Small Property Management Companies 34:34 Personal Growth Through Property Management 35:18 Tools and Resources for Property Management 36:42 The Future of Property Management: Opportunities Ahead Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.

In this episode of Unfiltered, host Dylan Scroggins engages with the team from Bigfoot Management Group, including CEO Dustin Rinker, CFO Josh Bibeau, and Chief Development Officer Beau Stumberg. They share their journey of building a successful property management company in Helena, discussing their origins, growth challenges, and the importance of teamwork. The conversation delves into their marketing strategies, in-house maintenance operations, and reflections on their achievements and goals for the future. The team emphasizes the significance of consistency, personal growth, and adapting to industry trends while maintaining a fun and collaborative work environment. Links Beau on LinkedIn -   / beau-stumberg-69232243   Dustin on LinkedIn -   / dustin-rinker-503289386   Dylan on LinkedIn -   / dylanscroggins   Matt on LinkedIn -   / mspeer   PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Subscribe to PropertyManagement.com weekly Newsletter: https://propertymanagement-com.kit.co... Chapters 00:00 Introduction to Bigfoot Management Group 01:49 The Origins of Bigfoot Management 05:08 Growth and Market Landscape in Helena 08:01 Challenges of Rapid Growth 12:54 In-House Maintenance: A Game Changer 17:03 Looking Ahead: Goals for 2026 19:49 Onboarding and Company Culture 22:07 Market Trends and Challenges 24:40 Personal Growth Through Property Management 28:42 Lightning Round: Tools and Recommendations 32:20 The Future of Property Management Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. Always perform your own due diligence before making any financial or business decisions.

In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer have an exciting conversation with guest Candice Cather, owner of STG Rental Management, discussing the journey of building a successful property management business in St. George, Utah. Candice shares her focus on quality service, the importance of team dynamics, and the impact of community on her business. They explore growth strategies, the significance of maintaining strong relationships with clients and real estate agents, and the future outlook for the property management industry. Links: Candice on LinkedIn - /candice-cather-3102472a/ Dylan on LinkedIn - / dylanscroggins Matt on LinkedIn - / mspeer PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Chapters 00:00 Introduction to Candice Cather and STG Rental Management 01:51 Candice's Journey into Property Management 02:32 Achieving a Perfect Net Promoter Score 05:32 The Importance of Team Culture and Communication 09:59 Building a Strong Team and Delegation 14:37 Community Impact and Business Philosophy 17:39 The Future of Property Management and Market Insights 24:57 Lightning Round and Final Thoughts

In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer sit down with Matt Nelson for a wide ranging conversation on what it takes to build trust, scale thoughtfully, and operate with discipline in modern property management. Matt shares lessons from growing up in a family-run property management business, navigating rapid portfolio growth and contraction, and refocusing on client alignment through performance based fees. The discussion also explores how surveys, technology, and emerging AI driven search are reshaping how operators communicate value and stay competitive in a changing regulatory environment. They discuss: • Building a performance based property management model aligned with owner interests • Lessons from scaling to thousands of doors and refocusing on a core market • Using surveys and client feedback to improve operations and trust • The role of workflows, KPIs, and technology in creating efficiency • How AI search and content strategy are changing visibility for property managers Links: Matt Nelson on LinkedIn - https://www.linkedin.com/in/matt-nelson-2962497a/ Excalibur Homes - https://www.excaliburhomes.com/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt Speer on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:02:21) - Matt Nelson's journey in property management (00:03:42) - Growth and expansion strategies (00:08:39) - The importance of surveys and client feedback (00:12:10) - Challenges and solutions in maintenance (00:14:46) - Leveraging technology and AI (00:19:53) - Building trust and transparency (00:20:23) - Future of property management (00:21:45) - Navigating government regulations (00:23:12) - Leveraging AI for visibility (00:23:37) - The importance of quality content (00:28:41) - Personal reflections and leadership (00:29:58) - Wrestling and life lessons (00:33:34) - Lightning round and final thoughts

In this episode of Unfiltered, Matt Speer and Dylan Scroggins sit down with Ed Riggenbach to unpack the realities of building and sustaining a property management business in a challenging Midwest market. Ed shares his journey from accidentally entering the industry to navigating mergers, partnerships, and long term plateaus at scale. The conversation explores the tradeoffs between growth and profitability, the emotional weight carried by operators, and the leadership shifts required as teams and families grow. Throughout the discussion, Ed offers candid reflections on patience, decision making, and what it really takes to professionalize a business over time. They discuss: • Ed's path into property management and the early mistakes that shaped his leadership style • The decision to merge with a competitor and how that partnership unlocked scale and stability • Why staying at roughly 500 doors can be more intentional than chasing growth for its own sake • Managing people, emotions, and expectations in an increasingly intense operating environment • Balancing automation, AI, and process with the need for human connection and judgment Links: Ed on LinkedIn - https://www.linkedin.com/in/ed-riggenbach-04372441/ Welcome Home Milwaukee - https://whmilwaukee.com/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:02:14) - Ed's property management journey (00:05:07) - Early challenges and lessons learned (00:06:42) - Scaling up and merging companies (00:13:29) - Involving family in business (00:16:39) - Industry trends and emotional dynamics (00:21:29) - Embracing expertise in property management (00:23:46) - Navigating industry changes and growth (00:26:11) - Challenges in maintenance and operations (00:27:46) - Preparing for a transformative 2026 (00:30:46) - The role of AI in property management (00:34:00) - Personal reflections and future plans

In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer break down the launch of the PropertyManagement.com Top 100 and the broader vision behind building a trusted, data-driven standard for the property management industry. They unpack why the Top 100 exists, how companies are evaluated, and what differentiates earned reputation from pay to play rankings. The conversation also explores the early momentum behind the platform, lessons learned from survey data, and how transparency and trust are reshaping how property management businesses compete. They discuss: Why the PropertyManagement.com Top 100 was created and what problem it aims to solve How the four core scoring categories are built around owner priorities The role of verified owner surveys and why communication consistently outperforms cost concerns Why the platform avoids pay to play models and how free and paid tiers actually differ What property managers should do next, whether they are already ranked or just getting started Topics: (00:00:00) - Intro (00:01:22) - The story behind Property Management.com (00:04:03) - Building the top 100 list (00:06:19) - Verification and rankings explained (00:11:38) - Surveys and feedback (00:23:21) - Future plans and accountability (00:27:12) - Closing thoughts and call to action Links: Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/

Dylan Scroggins and Matt Speer sit down with John-Michael Elliott for a wide-ranging conversation on building and scaling a property management business through market cycles, reputation, and disciplined operations. John-Michael shares how his firm was born out of the mid-2000s housing downturn and grew by focusing on asset management rather than short-term cash flow. The discussion explores the realities of working with accidental investors, navigating fast-growing Florida markets, and raising the professional standard of the property management industry based on real-world experience. They discuss: • How John-Michael entered property management during the short sale era and built a business out of necessity • The importance of asset management, documentation, and inspections in protecting owners and operators • Managing growth in a rapidly expanding Florida market and adapting to market corrections • Educating accidental investors on long-term wealth, equity growth, and realistic expectations • Using technology and AI to improve maintenance coordination, communication, and operational efficiency Links: Elliott and Eijo Real Estate Group -https://mylakelandhome.com/ John-Michael Elliott on LinkedIn - https://www.linkedin.com/in/john-michael-elliott-9114655/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:37) - John-Michael's journey into property management (00:04:08) - Current market and door count (00:04:59) - Challenges and opportunities in a booming market (00:10:03) - Professionalizing property management (00:16:29) - Lessons learned and future goals (00:21:30) - Riding the real estate wave (00:22:36) - The role of AI in property management (00:25:08) - Building and maintaining reputation (00:30:39) - Challenges and changes in property management (00:34:23) - Lightning round: insights and tools      

Jim Miller joins co-hosts Dylan Scroggins and Matt Speer for a candid conversation about the realities of operating a property management company, navigating growth, and confronting the challenges that come with scaling. Jim reflects on his unconventional path into the industry, the lessons learned through financial setbacks, and how personal motivations have shaped his approach to leadership. The group explores the operational shifts Jim is making, including a major transition to HubSpot and Rentvine, and how greater visibility into workflows is transforming his team's performance. They also touch on mindset, the importance of embracing difficult seasons, and why transparency will define the next era of property management. They discuss: • Jim's path from real estate investing to property management and the early struggles that shaped his philosophy • How his "why" influences decision making, resilience, and long term perspective • Lessons learned from declining door count and why improving core operations matters more than chasing scale • The transition to Rentvine and Hubspot, and how better data visibility is reshaping performance • Why transparency, accountability, and third-party validation will drive the future of property management This episode offers clear, grounded insights for operators seeking practical guidance, renewed focus, and a more transparent path forward. Links: Jim on LinkedIn - https://www.linkedin.com/in/perfassetmgmt/ Performance Asset Management - https://www.pammke.com/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:43) - College football and Wisconsin's prospects (00:05:52) - Jim Miller's journey into property management (00:10:37) - Challenges and growth in property management (00:17:15) - Technology updates and system improvements (00:20:57) - Leveraging Hubspot for operational efficiency (00:23:34) - Challenges and considerations in CRM transition (00:26:55) - Choosing the right CRM (00:29:25) - Cost breakdown and financial benefits (00:33:22) - Scaling with Hubspot: a case study (00:34:26) - Lightning round: tools, books, and podcasts (00:38:41) - The future of property management

Dylan Scroggins welcomes Chuck Hattemer for a deep dive into what it takes to scale a modern property management company. Chuck walks through lessons from building Poplar Homes from zero to fifteen thousand doors, including the realities of early-stage operations, the evolution of processes at each growth tier, and how clarity around brand and customer experience becomes a differentiator long before most operators realize it. He also shares insights on technology, data, and AI that are shaping the next era of property management, along with the role of transparency and trust as the industry continues to mature. They discuss: • How Chuck defines the key growth stages from zero to fifteen thousand doors • Why brand matters as early as the first one hundred to five hundred units • The shift toward data, prediction, and personalization in modern property management • How AI search and verified information are changing sales and marketing • The importance of strong referral networks and lifecycle-based lead generation Links: Chuck on Linkedin - https://www.linkedin.com/in/charleshattemer/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:00:37) - Chuck's background and career (00:04:11) - Stages of growth in property management (00:10:21) - The importance of brand in property management (00:16:33) - Future trends: technology and AI in property management (00:25:44) - PropertyManagement.com: building trust and transparency (00:34:30) - Lightning round: tools, books, and industry insights

Spencer Sutton joins co-hosts Dylan Scroggins and Matt Speer to discuss the long game of content marketing and the personal evolution required to stay in the Property Management industry. Spencer breaks down the mindset and systems behind effective marketing, referrals, and relationship building, offering practical guidance for operators navigating today's challenging lead environment. Throughout the episode, Spencer shares candid insights on grit, leadership, and the discipline needed to grow both a company and a career in property management. They discuss: • How Spencer entered property management and joined the early Golden Key team • Why long term content and brand building became Evernest's competitive advantage • The evolution of lead generation and why realtor referrals matter more than ever • How PM owners should think about marketing, churn, and the shifting investor landscape • The personal lessons Spencer has learned from a decade of growing in a demanding industry Links: Evernest - https://www.evernest.co/ Spencer on LinkedIn - https://www.linkedin.com/in/spsutton/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:02:00) - Spencer's career and background (00:03:04) - Joining Evernest and marketing insights (00:07:36) - Challenges and growth strategies (00:11:14) - Content and marketing philosophy (00:16:03) - Realtor referrals and lead generation (00:26:48) - The challenge of marketing in property management (00:28:31) - Exciting opportunities in property management (00:31:25) - The human element in property management (00:38:41) - Favorite tools and resources (00:45:07) - The future of property management

In this episode of Unfiltered, host Dylan Scroggins sits down with Evan Howard, Principal National Account Executive at Second Nature, to discuss the evolving landscape of property management. Evan shares his journey from selling Cutco knives to helping drive growth at Second Nature, where he focuses on strategic partnerships and improving the resident experience. He reflects on the company's "triple win" philosophy—creating value for residents, operators, and investors—and offers perspective on how culture, empathy, and alignment of incentives are shaping the next generation of property management. They discuss: Building systems that balance empathy and efficiency in property management The evolution of Second Nature from air filter delivery to a resident experience platform Lessons learned from early sales experience and developing resilience in business The importance of culture, relationships, and community in scaling a company How AI, automation, and improved resident experiences are transforming the industry Links: Second Nature - https://www.secondnature.com/ Evan on LinkedIn - https://www.linkedin.com/in/evanprothrohoward/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:00:57) - Introducing Evan (00:02:15) - Evan's journey: From Cutco to Second Nature (00:02:45) - The triple win approach of Second Nature (00:03:56) - Building relationships in property management (00:11:16) - The future of property management: AI and automation (00:18:23) - Quick fire questions and closing remarks  

In this episode of Unfiltered, Dylan Scroggins and Matt Speer sit down with Adam Willis of Nestwell to unpack his unique path from sandwich delivery driver and professional Yu-Gi-Oh! duelist to leading one of Utah's top property management companies. Adam shares how growing up in a family business shaped his entrepreneurial instincts, what pushed him to scale from 85 to over 1,100 doors, and the mindset shift that turned his company from a "lifestyle business" into a high-performing, data-driven organization. He opens up about leadership, culture, and the systems, like EOS and ProfitCoach, that helped his team evolve and thrive. They discuss: • The unlikely connection between Yu-Gi-Oh! tournaments and business strategy • How saying no to a merger created a stronger culture and buy-in within his team • Using EOS to drive intentional, data-backed growth across 1,100+ doors • Building a leadership team that challenges you and aligns with mission and values • Why omnichannel communication and resident experience are the next frontiers in property management Links: Nestwell Property Management - https://www.nestwellpropertymanagement.com/ Adam on LinkedIn - https://www.linkedin.com/in/adam-willis-12b44a25b/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:37) - Life in Salt Lake City (00:02:48) - Adam Willis' entrepreneurial journey (00:03:28) - The Yu-Gi-Oh marketing experience (00:06:48) - Joining the family business (00:10:09) - Scaling the business (00:12:30) - The role of EOS and Profit Coach (00:14:01) - Challenges and strategies in growth (00:22:52) - Building a strong leadership team (00:25:41) - Building a global team (00:27:18) - Industry insights and exciting trends (00:28:34) - The importance of omnichannel communication (00:32:22) - Mastering Google reviews (00:40:02) - Balancing team capacity and customer service (00:44:32) - Final thoughts and future outlook

In this episode of Unfiltered, Dylan Scroggins and Matt Speer sit down with Chicago-based entrepreneur and property management leader Mark Ainley for a wide-ranging conversation on growth, marketing, and the evolving real estate landscape. Mark shares how his early experiences in investing and property management shaped the foundation of GC Realty, discusses how he's built a business that thrives in both residential and commercial markets, and explains why reputation and responsiveness remain his company's most powerful differentiators. He also offers a candid look at how technology, regulation, and industry maturity are reshaping the property management space. We discuss: The evolution of GC Realty from a small brokerage to a major property management firm How reputation, responsiveness, and reviews drive long-term growth The challenges and opportunities of scaling a management company past key "growth ceilings" Why regulation can ultimately strengthen the property management industry How AI and new tools are transforming operations and marketing strategies Links: Mark on LinkedIn - https://www.linkedin.com/in/mark-ainley/ GC Realty and Development - https://www.gcrealtyinc.com/ Prompt Cowboy - https://www.promptcowboy.ai/ Hook Point — https://hookpoint.com/hook-point-book/ Pitch Anything — https://www.amazon.com/dp/0071752854 Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:50) - Life as a Bears fan (00:03:10) - Mark Ainley's journey into property management (00:05:45) - Challenges and growth in property management (00:08:45) - Industry insights and future concerns (00:14:39) - Marketing and content creation (00:17:49) - Real estate investing and media ventures (00:19:32) - Emerging technologies and tools for business success (00:20:08) - The importance of reputation management (00:21:50) - Balancing real and online reputations (00:25:27) - Effective tools and apps for business (00:27:48) - AI and its role in business operations (00:29:11) - Recommended books and podcasts for PM leaders (00:33:50) - The future of property management

In this episode of Unfiltered, host Dylan Scroggins sits down with Ben Smith, founder of BrightReach Sales, to explore how property management companies can transform their approach to growth. Drawing from his years in sales and experience with major industry vendors, Ben shares insights into what separates operationally strong businesses from those that are truly built to scale. The conversation covers everything from building intentional sales processes and defining ideal clients to managing business development teams and the growing role of outbound strategy in today's market. They discuss: Why sales should be treated as a competitive advantage, not an afterthought How to define your ideal client and qualify both properties and owners effectively Best practices for hiring, managing, and compensating business development managers (BDMs) The importance of sales leadership, structure, and training within small teams The rise of outbound sales strategies and how property managers can execute them successfully How BrightReach Sales is helping companies build scalable sales systems and community through initiatives like Elevate SKO Links: BrightReach Sales - https://brightreachsales.com/ Ben on Linkedin - https://www.linkedin.com/in/ben-smith-brightreach/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:55) - Challenges and trends in property management sales (00:07:04) - Defining your ideal client and sales process (00:10:47) - Hiring and managing a BDM (00:16:22) - Training and supporting your sales team (00:19:13) - State of PM sales in 2025 (00:20:27) - Sales strategies and lead generation (00:21:28) - Elevate sales kickoff event (00:22:38) - Importance of community in sales (00:24:06) - Lightning round: Tools and tips (00:29:26) - The future of property management (00:30:41) - Conclusion and contact information

In this episode of Unfiltered, co-hosts Matt Speer and Dylan Scroggins sit down with Josh Winch, President of Focus Property Management, to discuss how his company is redefining what it means to manage real estate. Josh shares his journey from a decade in retail to building one of the fastest-growing property management companies in the Midwest. He breaks down how Focus prioritizes people, processes, and culture to create elite results—and why he believes property management should really be called "resident management." They discuss: • Building a culture of ownership and accountability within teams • How specialist roles and scoreboards drive performance at scale • The power of incentives, visibility, and clear definitions of success • Why communication and resident experience are the true differentiators • How Focus empowers employees to invest in real estate and build wealth A must-listen for anyone interested in leadership, operational excellence, and transforming company culture in property management. Links: Focus Property Management - https://www.rentwithfocus.com/ Jason on LinkedIn - https://www.linkedin.com/in/jasonmarcordes/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:03:55) - Josh's journey into property management (00:05:50) - The growth of Focus (00:12:30) - Specialist roles and accountability (00:17:01) - Incentives and performance metrics (00:19:58) - Defining success in property management (00:23:02) - Empowering employees to think like owners (00:24:06) - Setting clear expectations and transparency (00:26:35) - Emerging trends and technologies in property management (00:27:15) - The importance of communication and experience (00:31:05) - Leveraging AI and technology effectively (00:35:25) - Investing in employee growth and real estate education (00:40:31) - Rapid fire questions and future outlook

In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer sit down with Pete Neubig, CEO and co-founder of VPM Solutions, to talk about his journey from investor to property management entrepreneur and now tech founder. Pete shares how the lessons he learned building and exiting a successful management company shaped his perspective on leadership, systems, and scaling. He also dives into how technology, remote work, and AI are reshaping the property management industry, offering practical advice for business owners navigating these changes. They discuss: How Pete transitioned from real estate investing to founding Empire Property Management Lessons learned from scaling and exiting a property management company The rise of remote teams and the evolution from "property management" to "asset management" Common mistakes owners make when adopting new technology and AI Why leadership, structure, and mindset are critical before automation Links: VPM Solutions - https://www.vpmsolutions.com/ Pete on LinkedIn - https://www.linkedin.com/in/pete-neubig/ Jason on LinkedIn - https://www.linkedin.com/in/jasonmarcordes/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:17) - Pete's PM background (00:02:17) - Challenges and realizations in property management (00:05:00) - Building and scaling Empire Property Management (00:07:51) - The transition to VPM Solutions (00:09:47) - The role of technology in property management (00:11:09) - Asset management vs. property management (00:21:29) - Balancing business and personal life (00:24:24) - The evolution of remote teams in property management (00:30:57) - Adoption and skepticism of AI in property management (00:36:12) - Challenges and benefits of AI implementation (00:41:12) - Lightning round: Tools, apps, and future of property management

In this episode of Unfiltered, Dylan Scroggins and Matt Speer sit down with Jason Marcordes to discuss the challenges and opportunities within the property management industry. Jason shares his journey from early days in the business to building Landmark Property Management, including pivotal moments of growth, tough lessons learned, and the importance of focusing on the right clients. The conversation explores how AI, asset management, and culture are shaping the industry's future, while also highlighting the operational discipline and leadership required to sustain long-term success. They discuss: The leap from managing small portfolios to scaling a full property management company Lessons from difficult client relationships and why not all business is good business Transitioning from C and D class properties to A and B class for stability and growth Leveraging SEO, content, and acquisitions to drive new business The growing role of AI and asset management in property management Building strong culture and team retention in a high-turnover industry Links: Landmark Property Management - https://www.chicagospropertymanagement.com/ Jason on LinkedIn - https://www.linkedin.com/in/jasonmarcordes/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:05) - Jason's journey in property management (00:03:22) - Lessons learned and business growth (00:05:34) - Strategic shifts and client management (00:08:58) - Current status and future plans (00:12:58) - Leveraging AI in property management (00:17:46) - Introduction to asset management (00:18:51) - The importance of client education (00:21:04) - Choosing the right clients and properties (00:25:19) - Operational excellence and growth (00:29:38) - The role of content in building trust (00:33:32) - Future of property management (00:34:23) - Contact information and final thoughts          

Unfiltered opens with co-hosts Matt Speer and Dylan Scroggins laying out their vision for the show: authentic, unpolished conversations about the realities of property management. In this welcome episode, they explain how the podcast was born out of Matt's acquisition of PropertyManagement.com and their shared goal of creating a credibility-first platform for the industry. The discussion highlights their different perspectives—Matt as a property management operator and Dylan as a recruiter with one foot in and one foot out of the space—while setting the tone for future conversations with owners, vendors, and industry partners. They discuss: * The story behind acquiring PropertyManagement.com * Why credibility and trust matter more than quick lead generation * Lessons from growing a property management business from zero doors upward * The vision for making PropertyManagement.com the Carfax of property management * How the podcast will feature voices from across the industry, from large PM groups to vendors Topics: (00:00:00) - Intro (00:01:24) - How Matt got PropertyManagement.com (00:05:27) - Matt's career in PM (00:08:19) - What is PropertyManagement.com and what it is not (00:12:04) - Hopes for the podcast Links: Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/

In this episode of Unfiltered, co-hosts Dylan Scroggins and Matt Speer sit down with Brad Johnson, CEO of ProfitCoach, for a deep dive into the realities of property management finances and entrepreneurship. Brad shares his unconventional path into the industry, from seminary and church planting to running one of the largest PM companies in his market before stepping into his current role. The conversation explores profitability strategies, the impact of regulation, the role of acquisitions, and how AI is reshaping the business landscape. With candid stories, practical insights, and bold takes, Brad offers a clear-eyed view of what it takes to build a sustainable and profitable PM company. They discuss: Why profitability, not just growth, should be the focus for PM owners How strong talent and leadership structure directly impact margins The surprising upside of regulation for well-run property management companies The role acquisitions and local market dominance play in building scale How AI can streamline operations while reinforcing the people-driven nature of PM This episode is a must-listen for property management leaders seeking clarity, strategy, and inspiration on building lasting businesses. Links: ProfitCoach - https://www.pmprofitcoach.com/ Brad on LinkedIn - https://www.linkedin.com/in/bradleyjohnson1/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ Kalmar Group - https://thekalmargroup.com/property-management   Topics: (00:00:00) - Intro (00:01:19) - Brad Johnson's journey into property management (00:05:51) - Challenges and changes in property management (00:07:48) - Achieving profitability and freedom (00:21:38) - The role of government regulation (00:28:17) - The importance of market share in local business (00:28:34) - Strategies for scaling your property management business (00:29:42) - Outbound marketing and acquisition tactics (00:35:55) - Leveraging AI in property management (00:38:31) - The future of property management: People and AI (00:47:18) - Final thoughts and recommendations

The debut episode of Unfiltered brings together co-hosts Dylan Scroggins and Matt Speer with guest Lacy Hendricks for a candid and wide-ranging conversation about the realities of running a property management business today. Lacy shares her journey from working at Facebook to stepping into a family business, the challenges of modernizing operations, and the role of automation and AI in driving the industry forward. She also opens up about launching a new venture focused on SEO and digital tools for property managers, offering practical insights on growth, leadership, and staying ahead in a rapidly evolving field. We discuss: Transitioning from corporate tech to a family-run property management business Building healthier operations by focusing on processes rather than door count Practical automation strategies with tools like Lead Simple, DocuSign, and Zapier The leadership challenges of driving team adoption of new technology Launching ClearLead Digital to help property managers implement effective SEO strategies This episode is packed with actionable lessons for property managers and entrepreneurs looking to modernize their operations and embrace new opportunities. Links: Lacy on LinkedIn - https://www.linkedin.com/in/lacyhendricks/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ ClearLead Digital - https://www.linkedin.com/company/clearlead-digital/ Thia Finn Books - https://www.thiafinn.com/ PropertyManagement.com - https://propertymanagement.com/ Kalmar Group - https://thekalmargroup.com/property-management Topics: (00:00:00) - Intro (00:02:39) - Lacy's journey into property management (00:05:11) - Challenges and changes in the property management industry (00:06:58) - Implementing technology and automation (00:17:18) - Leadership and team buy-in for new systems (00:20:28) - Balancing passion projects and professional responsibilities (00:21:38) - Challenges and innovations in property management (00:22:16) - The role of technology in modern business (00:23:45) - The future of SaaS in property management (00:27:55) - SEO strategies for small businesses (00:33:57) - Launching ClearLead Digital (00:39:33) - Final thoughts and contact information