#1 Lesson Every Freight Broker Needs to Learn

In today's installment of Freight Broker Boot Camp, I address one crucial lesson every freight broker needs to learn in order to become a successful business – customer retention. Often times new freight brokers give their undivided attention to customer acquisition and neglect the customers they worked so hard to acquire. In this episode, I share with you why retention is as, if not more, important than acquisition.   Timestamps: [00:00] One lesson every freight broker needs to learn [00:44] Cheaper to keep an established customer than getting a new customer [01:39] High LTV [03:24] Retaining and building LTV [04:07] Customer retention vs customer acquisition [05:50] Cheaper to keep than to acquire [09:31] Onboarding and maintaining customer [10:01] If you're not growing, you're dying [11:07] Retention is the key [12:01] Subscribe, Rate & Review! ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"