EPISODE · Jun 24, 2021 · 15 MIN
#1 The North Face: Crafting campaigns around sustainability
from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
What this episode covers
Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.
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#1 The North Face: Crafting campaigns around sustainability
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