Inside Fashion Marketing by Zalando Marketing Services

How Karl Lagerfeld x Paris Hilton achieved a 123% sales uplift

The 2026 retail media playbook

Kiri Masters on what’s next in retail media: US vs. Europe & the 2026 edge

Crocs on turning entertainment into engagement at every touchpoint

Unlocking next-gen growth with AI-powered retail media and Google

ZMS turns 10: A decade of retail media innovation

Live at OMR: L'Oréal, PVH, and Salomon building the love brands of tomorrow

What do I wear? Vans has the answer

Welcoming the Women in Retail Media Collective

The new era of Inside Fashion Marketing - building the love brands of tomorrow

Ramping up customer engagement with PVH

#42 Customer-centric marketing with Brooks

#41 - Summer of sports: Connecting with customers!

#40 2024 outlook - be ahead of the game, on and off site Zalando

#39 - 2023 highlights and what 2024 has in store for us

#38 11.9M social media reach without booked deliverables - how to influencer event with Steve Madden

#37 Developing cultural credibility with a new generation of values-driven shoppers

#36.2 Strong partnerships: the secret to Levi’s® 150 year success

#36.1 Strong partnerships: the secret to Levi’s 150 year success

#35 Putting partners in the driver's seat with self-service

#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%

#33 How Esprit gained 24% new customers with its Sweet Escape campaign

#32.2 Putting the Street in Streetwear with the BVG and QS by s.Oliver

#32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver

#31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore

#30 Ellesse’s Fresh Perspective on all things Gen Z!

#29 How adidas Golf expanded its customer base to Gen Z

#28 Cyber Week Insights Special

#27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

#27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign

#25 - Behind the scenes at ZMS: Meet our Tech team!

#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns

#23 How Rituals educates and delights customers around its sustainable assortment

#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign

#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

#19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!

#18 - How Mammut increased followers by 123% with their engaging approach to sustainability

#17 - Beauty brand 3INA: Skyrocketing performance, steered by data

#16 - Win with Zalando: How to leverage key commercial moments

#15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey

#14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

#14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

#13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?

#12 Athleta: Expanding to new markets

#11 Estée Lauder: Marketing for the Holidays

#10 Dermalogica: Launching a product with influencer marketing

#9 Karl Kani: Creating hype around collections with flawless branding