EPISODE · Aug 9, 2026 · 29 MIN
1 Year Building a Software Company (The Brutal Reality)
from Kickoff Sessions · host Darren Lee
Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM&pp=0gcJCR0AztywvtLAA year ago I moved from consulting into software. This is what actually happened — the numbers, the mistakes, and the things I'd do completely differently. No highlight reel. Six figures in ARR, pushing seven, with the goal of eight — and every expensive lesson it took to get here. Apply to work with Voics: https://events.voics.co/coaches0:00 – The numbers and the goal2:15 – Why build Aura at all3:41 – Sales intelligence vs. a CRM5:06 – Pre-sell before you build7:48 – Public launch and the activation problem10:10 – The engineering hires that changed everything12:38 – Using Aura to grow Aura15:22 – Acquisition lessons from painful pivots18:03 – Learning paid ads the hard way22:18 – Events and alliances as the edge26:04 – Iterate fast and build to sellSupport the show
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Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM&pp=0gcJCR0AztywvtLA A year ago I moved from consulting into software. This is what actually happened — the numbers, the mistakes, and the things I'd do completely differently. No highlight reel. Six figures in ARR, pushing seven, with the goal of eight — and every expensive lesson it took to get here. Apply to work with Voics: https://events.voics.co/coaches 0:00 – The numbers and the goal 2:15 – Why build Aura at all 3...
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1 Year Building a Software Company (The Brutal Reality)
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