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10 Buying Triggers That Make Prospects BUY NOW | #1353 episode artwork

EPISODE · Feb 25, 2026 · 3 MIN

10 Buying Triggers That Make Prospects BUY NOW | #1353

from Sales Secrets · host Brandon Bornancin

Many deals stall because reps mistake pressure for urgency.  In this episode, Brandon explains how real urgency is rooted in revenue targets, leadership pressure, competitive threats, budget cycles, internal frustration, and personal stakes. You’ll learn the 10 most common buying triggers that move decisions forward, how to surface them without manipulation, and how to tie urgency to the buyer’s calendar and measurable impact.  If your deals linger too long, this episode shows you how to align your solution with what already matters most.

What this episode covers

Urgency isn’t pressure — it’s consequence tied to timing and risk. In this episode, Brandon breaks down 10 buying triggers that accelerate decisions and how to use them ethically by connecting them to the buyer’s reality.

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10 Buying Triggers That Make Prospects BUY NOW | #1353

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Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 3 minutes long.

When was this Sales Secrets episode published?

This episode was published on February 25, 2026.

What is this episode about?

Many deals stall because reps mistake pressure for urgency.  In this episode, Brandon explains how real urgency is rooted in revenue targets, leadership pressure, competitive threats, budget cycles, internal frustration, and personal stakes. You’ll...

Can I download this Sales Secrets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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