10: Client Brief: How Pam Meluskey of Settled Launched a Luxury Brand

(VIDEO PODCAST) Pam Meluskey is the Co-Founder of Settled, a luxury home organization company in New York City on a mission to help their customers "belong with their belongings." But just three years ago, when she was furloughed and unsure of her future, Settled was just a dream she shared with her co-founder Larisa Bright. In this first installment of the "Client Brief" series, I sit down with Pam to talk about her entrepreneurial mindset and discover how she was able to turn her vision into a thriving business. Pam and I have been working together for the last three years, and her approach to brand is exceptional. She understands that resonating with her customers is more than tactics and services, it's about recognizing how they feel and meeting them with a solution. In this episode, we talk about launching a luxury brand, trusting the creative process, understanding your market, and being bold enough to embrace opportunities as you grow. You can follow Pam and Larisa on Instagram at instagram.com/settled.home and check out their website: settledhome.com More from The Creative Brief YouTube: https://www.youtube.com/@TheCreativeBriefPodcast iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com