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#10 Henrique Fietz, Gerente de Business Analytics, CRM e Insights na Pmweb ▷ A importância de equipes de Business Analytics em marketing, como medir o impacto do CRM e modelos de atribuição de receita episode artwork

EPISODE · Sep 8, 2023 · 27 MIN

#10 Henrique Fietz, Gerente de Business Analytics, CRM e Insights na Pmweb ▷ A importância de equipes de Business Analytics em marketing, como medir o impacto do CRM e modelos de atribuição de receita

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast "Líderes de Marketing e Vendas”,  Jalusa Lopes, diretora da InboundCycle Brasil, entrevista Henrique Fietz, Gerente de Business Analytics, CRM e Insights na Pmweb. Eles conversam sobre a importância de equipes de Business Analytics em marketing, como medir o impacto do CRM e modelos de atribuição de receita. Henrique compartilha insights sobre como dados confiáveis e planejamento são essenciais e comenta um caso de sucesso ao mudar o modelo de atribuição, aumentando a visibilidade do CRM. Linkedin Henrique:  https://www.linkedin.com/in/henriquefietz/    Linkedin Pmweb: https://www.linkedin.com/company/pmweb/mycompany/  Instagram Pmweb: @pmweb

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#10 Henrique Fietz, Gerente de Business Analytics, CRM e Insights na Pmweb ▷ A importância de equipes de Business Analytics em marketing, como medir o impacto do CRM e modelos de atribuição de receita

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