10: How To Build An Organic Social Media Marketing Strategy That Actually Gets Clients episode artwork

EPISODE · Apr 1, 2026 · 23 MIN

10: How To Build An Organic Social Media Marketing Strategy That Actually Gets Clients

from The EMpire Diaries · host www.empoweredwithemily.com

In this episode, business coach and organic social media marketing strategist Emily Mallender shares how to build a social media marketing strategy that actually generates leads, enquiries and paying clients - without relying on paid ads.If you’re a female entrepreneur, mum in business, service provider or personal brand who is posting consistently but not getting results, this episode will show you exactly what’s missing.This is not about posting more.This is about building a clear, structured organic marketing strategy that converts.Inside this episode, you’ll learn:✨ What an organic social media marketing strategy really is (and why most people get it wrong)✨ The difference between marketing activity vs marketing strategy✨ Why posting consistently without a plan leads to no enquiries and inconsistent income✨ The simple customer journey that turns strangers into paying clients✨ How to move your audience from visibility → trust → enquiry → sale✨ The 3 types of content you must create: trust, competence and demand content✨ Why organic marketing can outperform paid ads for small businessesEmily also breaks down the biggest mistake women in business make, trying to sell to cold audiences without building trust and how to fix it with a simple, repeatable strategy.If you want to attract better quality clients, increase enquiries and grow your business using Instagram, Facebook or TikTok organically, this episode is essential listening.🚨 If your social media isn’t converting, this is why:You’re posting consistently but getting no leadsYou’re visible but not trustedYou’re busy online but not making money👉 This episode will show you exactly what to fix.🎙 New podcast episodes every Wednesday at 7AM (UK)💗 Connect With Emily & Join The EMpowered CollectiveIf this episode resonated with you and you’re ready to build a profitable, confident business with more clarity, visibility and support…✨ Join my free community — ⁠⁠⁠⁠⁠The EMpowered Collective⁠⁠⁠⁠⁠👉 ⁠⁠⁠⁠⁠www.facebook.com/groups/theempoweredcollectivewithemilymallender⁠⁠⁠⁠⁠✨ Explore coaching, events & resources:👉 ⁠⁠⁠⁠⁠www.empoweredwithemily.com⁠⁠⁠⁠⁠Come and tell me what landed for you...I’d love to connect.Real strategy. Real conversations. Real women building EMpires. 🩷✨

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10: How To Build An Organic Social Media Marketing Strategy That Actually Gets Clients

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