10. Leading A Brand as a POC with Andrea Stern

On this episode of the Branding Your Business Podcast, we delve into the transformative journey of Andrea Stern, co-founder of Tendwell Collective, as she shares her evolution from managing a yoga studio to cultivating a community that celebrates diversity and inclusivity. Andrea candidly discusses the struggles of conforming to conventional business norms and the profound existential crises she encountered along the way. Through her experiences, she unveils the inspiration behind Tendwell Collective and the pivotal shift in perspective that propelled its inception. Emphasizing the imperative of challenging assumptions within the yoga industry, Andrea advocates for greater inclusivity and accessibility in wellness practices. She passionately articulates her vision of extending resources to underserved communities and extends an invitation to support Tendwell Collective's endeavors. Tune in to gain insights on navigating business authenticity, fostering diversity, and promoting equitable wellness practices for a more inclusive world. Get the Brand Guide template HERE. If you'd like to be coached on a future episode of the podcast, apply HERE! Connect with Andrea: tendwellcollective.com @tendwellcollective Connect with Praise: ⁠comeplum.com⁠ ⁠@comeplum @brandingyourbusinesspodcast