10 lessons I learned about Sales and Marketing in 2025 (Ep 87)

Vix shares her top 10 sales and marketing lessons from 2025, reflecting on insights gained from her own business and coaching clients inside Volume and Sales Spice. This is part one of a two-part year-end reflection series.In this episode, Vix covers critical lessons around:Communicating transformation and messaging that actually landsUnderstanding what your audience really wants (vs. what you think they need)The role of personality and authenticity in building your brandRethinking value, pricing, and what makes people buyCreating urgency without pressure tacticsBuilding community across reach, resonance, and revenueWhat "volume" really means (hint: it's not about posting more)Making your offers feel like a space people want to be inMarketing to the right audience at the right awareness levelDelivering bold messages without shouting or shamingConnect with Vix:Join VOLUME: https://vixmeldrew.com/volumeInstagram: @vixmeldrewThreads: @vixmeldrewWebsite: https://vixmeldrew.com/