10 loyal enterprise clients or 10K active users? | Ep 359

Would you rather have 10 loyal enterprise clients or 10,000 active users? That's the question we recently discussed with John Cecilian, CEO at Cecilian Partners.John shares that for a SaaS company like his, the answer is 10 loyal enterprise clients.Why?Because deep enterprise relationships can create stability, meaningful ARR, co-innovation, and retention. In other words, fewer customers, served exceptionally well, can beat a giant spreadsheet full of “active users” who may disappear faster than snacks in the office kitchen.Serving a smaller audience exceptionally well also applies to CEOs thinking about writing a book.Your book does not need to impress everyone.It needs to deeply resonate with the right people.A strong book can help you attract the kind of clients, partners, and opportunities that actually move the business forward.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.