10 Mistakes Killing Your Gym (And How to Stop Making Them)

Claim a (yes, actually) free 30-day trial with GMM here!FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Follow us on Instagram: https://www.instagram.com/gymmembermachineRELATED EPISODESBe Sam Not Frodo How to Price Your Gym Membership Should You Run Your Own Ads ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - 10 Mistakes Killing Your Gym (Intro)0:42 - Mistake 1: Buying Toys Instead of Members10:21 - Mistake 2: Marketing to Everyone = Marketing to no one [and why the riches are in the nitches, bi....]19:17 - Mistake 3: The #1 content mistake rookie gym owners make22:09 - Mistake 4: The terrible advice gym "goo-roos" are giving that is doing a massive disservice to our industry28:00 - Mistake 5: Diamonds in your own backyard [read: not claiming free money]33:07 - Mistakes 6 & 7: Massive sales mistakes costing you money40:07 - Mistake 8: The mistake that makes it impossible for you to win47:03 - Mistakes 9 & 10: Urinal Pricing & The grandaddy mistake to rule them all