The Gym Member Machine Podcast

What actually happens on a GMM sales call? We walk you through the whole thing: how we audit your gym before we even say hello, what data we're digging into (leads, show rate, churn, lifetime value), and exactly when we'll tell you that you don't need us yet. If you've been burned by high-pressure gym marketing agencies, this one's worth your time.Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Growth Audit 👉 Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - The 'High-Pressure' Sales Call Myth1:16 - What Kyle Does Before You Even Show Up2:50 - Why We Coach First and Sell Second4:15 - Churn Is Our #1 KPI (Here's Why)5:39 - The Long Game: Retention Over Quick Closes7:29 - No Contracts, No BS: How We're Built8:38 - The Data We Actually Need From You9:55 - Crazy Goals and Reality Checks11:42 - When We Won't Make You an Offer14:56 - The White Belt Mentality We Require16:02 - Capacity and Budget: Are You Actually Ready?17:16 - No Fake Deadlines, No Expiring Discounts18:53 - Objection Overcomes? We Barely Use Them22:10 - The Basement Trainer We Coached for Free24:29 - Free Gym Growth Audit in the Show Notes

We ranked 10 gym marketing tactics from S tier to F tier based on what's actually working across 350+ gyms right now. Meta ads, SEO, referrals, Google Ads, SMS, direct mail, local partnerships and more all get a honest grade so you know exactly where to put your time and money to grow your gym membership.Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Why We're Ranking Gym Marketing Tactics1:00 - Meta Ads: Still King or Overhyped?5:35 - Organic Social: Role Player, Not the Star10:20 - SEO and Google Business Profile18:10 - Email Marketing: B or C Tier?22:17 - SMS: Non-Negotiable for Lead Follow-Up24:10 - Sponsorships: Basically a Donation25:26 - Networking Groups: Hard Pass26:43 - Referrals: S Tier Leads, Can't Scale Them27:51 - Google Ads: Second Fiddle to Meta29:16 - Direct Mail: Only If You Like Burning Cash29:49 - Local Partnerships: Be a Buyer First

If your gym is stuck, the problem probably isn't your market, your leads, or the time of year. This episode breaks down the three patterns that keep losing gym owners losing. Real client stories from real gyms, plus a framework you can actually apply to your gym business today.Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪TimestampsTimestamps0:00 - Why Losing Gyms Lose: The Pattern0:40 - Ego: The Thing That Built You, Kills You2:05 - White Belt Mentality and Coachability4:42 - Ego in Action: Cam, James, Chris9:41 - Dropping Ego Isn't Just Great for Gym Sales13:26 - External Locus of Control Explained16:44 - "It's Just My Market"18:27 - Jerrett and Bryan: Challenge Accepted21:51 - You Find What You're Looking For24:37 - Changeaholics: Distraction Over Real Problems27:50 - This Killed More Gyms Than C0VID ever could31:59 - Commit to the Play and Run It33:42 - Tried Every Agency? Uh oh39:26 - Wrap: What Winning Gyms Actually Do

Two Disney movies hold the keys to gym business growth, and yes, I'm dead serious. This episode breaks down the 'next right thing' mindset for overwhelmed gym owners and the art of letting go, delegating your marketing, getting off the floor, and firing yourself from the jobs that are capping your growth and keeping you stuck doing things you hate.Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Two Business Docs Every Gym Owner Needs1:04 - Super secret philosophy #1: the next right thing2:36 - When Overwhelm Hits, Here's Your Move3:55 - Super secret philosophy #2: letting go4:30 - Delegation: Fire the Founder5:15 - Why letting go matters7:08 - Real what examples of how this works

Your gym's logo isn't bringing in members, and this episode makes the case hard and fast. We break down why brand reputation in your local community beats any franchise name, slogan, or polished logo, and what actually builds the trust that fills your gym. If you're spending money on branding before you've earned a local reputation, you need to hear this.Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Hot Take: Your Brand Means Nothing0:43 - Franchise Brands Still Have to Grind Locally2:23 - Orange Theory's $50K Presale Wake-Up Call3:16 - When Local Reputation Finally Does the Work5:37 - Reputation vs. Brand: The Real Difference6:39 - Roasting an Ugly Logo That Prints Money7:49 - The Critical Event That Actually Builds Trust9:50 - The Split Test Nobody Had to Run11:10 - Direct Response Marketing + Community + Great Work = Brand

If your gym is bleeding members or cash and you keep avoiding the numbers, this episode is your wake-up call. G.R. and Kyle break down exactly what data losing gyms ignore, how a broken pricing model quietly kills a business, and what winning gym owners actually do when the brutal facts show up on their doorstep.Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Meet Kyle: 4 Years Inside 350+ Gyms2:02 - What Losing Gyms Refuse to Look At4:15 - The Data Every Gym Owner Must Track6:27 - Data Drives Decisions, Not Feelings10:02 - Busy Work vs. Fixing the Real Bottleneck12:13 - Real Story: Pricing Model That Nearly Killed a Gym15:13 - The sometimes uncomfortable truth about raising prices17:14 - Why a Coaching Community Beats Going It Alone18:41 - Poor Employees Are a Cancer, Not a Quirk20:35 - The Crucial Conversation You Keep Avoiding21:30 - Be a Brutal Facts Detective24:09 - Scorecards, KPIs, and Killing the Emotion

Tough conversations with gym clients and staff don't have to blow up in your face if you've got the right framework. This episode breaks down a three-step method for handling any difficult conversation in your gym, whether it's a client causing a liability issue or a trainer who keeps showing up late, so you get the outcome you actually want without torching the relationship.Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Everyone says to do it, no one teaches you how0:15 - The Crucial Conversation Method0:26 - The 3 Steps at a Glance0:55 - Step 1: Open the Ear (Common Ground First)1:13 - The Chipped Tooth Client Story2:37 - Finding the Highest Common Denominator4:15 - Step 2: Just the facts6:00 - Step 3: Open the Door > State Your Wants7:01 - These Cards Are Limited and Make People Leave7:42 - Two Paths After You Open the Door9:52 - Team Member Example: Late Trainer11:55 - When to Skip the Door and Go Straight to Wants12:35 - How to Run a PIP That Actually Works

The Contrasting A/B Offer is the exact gym price-sheet structure we use to get more members signing up and paying full price on day one, without discounts, bait-and-switch challenges, or chasing people down for a second-sale conversation. If you run a small-group or personal training gym and you're tired of swapping your offer every month, here's the pricing and sales framework to steal (and how to present it on a sales call, word for word).Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - Our Most Profitable Offer Ever0:11 - Why This Offer Prints Cash for Years0:33 - The "New Offer Every Month" Agency Scam1:40 - The A/B/C Price Sheet, Drawn Out2:21 - Option A: The 6-Week Program, Priced 7-10X3:21 - Bonuses That Cost You Next to Nothing5:29 - The Free Nutrition Guide I'd Steal6:42 - Option B: The Membership (Bill It Weekly)7:41 - Get Aggressive With Member Bonuses8:47 - Option C: The $10K Anchor Nobody Buys11:11 - How to Present It Without the Overwhelm12:22 - The Exact Close, Word for Word13:00 - Sell More Cash or More MRR? Your Call14:08 - Price Yourself Right (Free Masterclass)#GymOwner #GymMarketing #GymBusiness #GymPricing #GymSales #SmallGroupTraining #PersonalTrainingBusiness #FitnessBusiness #GymMemberships #GymMemberMachine

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - All money isn't good money0:34 - Ground rules: What to do when you've done wrong2:06 - The Angry Boat3:38 - How to take a client from A**hole to Advocate4:46 - How to make bad feedback a gift to your gym5:45 - The "silent sufferers" in your gym7:37 - The 3-Part A**hole Test9:25 - "Handsome Max's" story11:31 - When it's time to fire a client13:31 - The extreme reach conversation for saving a grumpy client14:42 - How to fire a client and stay classy16:36 - Hidden benefits [morale & churn]19:21 - The #1 way to avoid headache clients

Claim a (yes, actually) free 30-day trial with GMM here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtubeFREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Follow us on Instagram: https://www.instagram.com/gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:25 - How to target gym clients over 403:41 - Speak Their Language, Not Yours6:02 - Is Retargeting Worth It Anymore?8:09 - What Kinds of Gym Ads Are Converting Right Now11:05 - Video vs. Images: The Real Trade-Offs14:16 - Why Clicks Aren't Turning Into Leads17:42 - Why Your Leads Suck25:54 - What to Actually Say in Your Ads33:17 - Which Offers Win: Free Trial, Challenge, or "AB"34:48 - Standing Out When Every Gym Looks the Same37:49 - Should You Put Price in Your Ads?41:32 - How Often to Refresh Your Creative43:08 - When & How to Scale Your Ad Spend47:52 - How to Know If an Ad Is Actually Winning48:43 - What to Do When Performance Drops49:56 - How Many Ads to Run at Once51:27 - One Offer or Multiple?52:39 - How Often to Launch New Campaigns56:53 - Better Ads or Broken Business?#gymmembermachine #gmm #gymmarketing #growyourgym

Claim a (yes, actually) free 30-day trial with GMM here!FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Follow us on Instagram: https://www.instagram.com/gymmembermachineRELATED EPISODESBe Sam Not Frodo How to Price Your Gym Membership Should You Run Your Own Ads ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here's what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.Either way, we're rooting for ya 💪Timestamps0:00 - 10 Mistakes Killing Your Gym (Intro)0:42 - Mistake 1: Buying Toys Instead of Members10:21 - Mistake 2: Marketing to Everyone = Marketing to no one [and why the riches are in the nitches, bi....]19:17 - Mistake 3: The #1 content mistake rookie gym owners make22:09 - Mistake 4: The terrible advice gym "goo-roos" are giving that is doing a massive disservice to our industry28:00 - Mistake 5: Diamonds in your own backyard [read: not claiming free money]33:07 - Mistakes 6 & 7: Massive sales mistakes costing you money40:07 - Mistake 8: The mistake that makes it impossible for you to win47:03 - Mistakes 9 & 10: Urinal Pricing & The grandaddy mistake to rule them all

RESOURCES & LINKS Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪 Episode Timestamps 00:33 – What's a good cost per lead for a gym?02:29 – Run from any agency that "guarantees" THIS03:09 – What's a good cost per member (CAC)?04:24 – The 10x LTV-to-CAC rule (and where it breaks)04:37 – How to calculate your theoretical LTV06:38 – Why cash on hand changes how you can think about offers08:23 – How to actually calculate ROI / ROAS on your ads13:27 – "Why am I spending money but not making it back?"14:17 – The $99 jump-start math, worked out live16:16 – Should I increase budget or fix something else first?18:48 – Cashflow positive on day 30? Drill, baby, drill21:45 – The metrics that actually matter for gym ads24:15 – Realistic expectations for leads & members per month27:31 – The 10% Rule: what to charge on your front-end offer29:46 – Targeting: specific interests or go broad?31:33 – How to filter out tire-kickers (not just cheap-gym shoppers)32:18 – Can you target by income? (the "homeless lead" story)33:26 – Should you hide your ads from current members?35:21 – Should you target men and women separately?37:57 – Wrap-up + how to get your question featured

 Claim a (yes, actually) free 30-day trial with GMM hereFREE Episode Companion Guide - The More to Show Playbook⬆️ The 10-minute read that unpacks the exact playbook we use to help gyms book more appointments & get those appointments to actually show up! Follow us on Instagram: https://www.instagram.com/gymmembermachineABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪

Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS00:00 Intro02:10 Do Facebook ads still work for gyms?04:50 How much should I spend on ads?08:34 Should I run my own ads or hire someone?11:06 The 4 types of offers to run14:52 Free offers (if you've got it, flaunt it)18:24 The contrasting A/B offer21:28 Getting leads but no one signs up?23:29 How long until ads start working?25:02 Facebook vs Google ads27:36 Do you need a website or just a landing page?28:22 Who should (and shouldn't) run paid ads

Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.Instagram: @gymmembermachineMENTIONED IN THIS EPISODE 👇👉 "Fix or Fire" → These team members rot your gym from the inside out: https://youtu.be/LpqSNgb5VTQ👉 The 4 'C's of hiring a manager for your gym who won't bail (or bankrupt you) in 6 months: https://youtu.be/R_Idl6Rac_I👉 Brutally honest advice to my former gym owner self: https://youtu.be/fGR-pM86loUABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS00:00 - Intro01:24 - What good core values look like02:42 - The test: ask your team at random03:48 - Why core values matter05:26 - GMM's three core values06:06 - What makes a strong core value07:32 - Treat everyone like family14:16 - Be obsessed with getting better15:58 - Be a fantastic teammate20:38 - The inversion exercise to find yours27:56 - Values in performance reviews31:38 - Value shout-outs every meeting37:58 - Hiring: fit over competence42:54 - How often to revisit them

Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(00:00) Cold open(00:26) Why we are talking about Lord of the Rings(01:48) The big idea(03:22) Sam and Frodo, explained for non-nerds(06:40) Applying it to your marketing(07:54) Who your real target market actually is(10:22) Why "Sally" is more valuable than Dave(11:24) Client as hero, you as the guide(14:08) What Frodo vs. Sam content looks like(14:50) The viral client story(17:50) The service side: being Sam inside the gym(21:38) Give your clients "dessert"(24:00) Don't manage like Gollum(28:00) Why this mindset actually makes you more money(33:48) Closing thoughts

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS00:00 - Intro01:14 - What is a GM role? 09:18 - Can you afford one? Compensation basics 10:36 - Base salary + tiered member bonuses 17:46 - Where to find candidates 23:36 - Build the hiring process first 25:46 - Vibes and values fit 26:56 - The Four Cs framework 31:56 - Require a video application 33:56 - Have them do the job in the interview 41:00 - Talk them out of the role 49:10 - Pro tips: actors and karaoke 55:40 - Red flags to watch for 58:24 - Reference checks and core values

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS00:00 - Cold open: the bombshell 00:54 - Welcome to the podcast 01:24 - Why gyms should do laundry loops 03:18 - Starting the first gym at 22 05:34 - Opening Dungeon Strength & Conditioning 07:24 - Direct mail scholarship campaign 09:50 - Moving back to Texas, gym starts struggling 10:50 - The Black Friday breaking point 12:14 - Discovering the affair with members 13:36 - Selling the gym (Feb 2020) 17:00 - What we got right: caring deeply 19:54 - Figuring out marketing and group orientations 22:24 - Building identity and community 27:24 - What went wrong: ego-driven expansion 30:38 - The biggest mistake: bad management 32:30 - Ignoring early red flags 35:58 - Feeling trapped by lack of skill 39:18 - Old members vs new members standards 43:14 - Stepping away too early 48:36 - Death by a thousand cuts 54:42 - Advice to past self 59:20 - Send us your craziest gym stories

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPSTIMESTAMPS0:00 - Intro0:30 - G.R.'s confession: Joined a CrossFit gym1:57 - The health scare backstory (gallbladder saga)7:03 - Why CrossFit? VO2 max & longevity8:38 - First workout: Getting humbled10:40 - The brutal soreness reality check12:11 - Empathy for beginners14:42 - Kathy's story: "Scarier than cancer surgery"16:23 - Tactical Tip: Send a "What to Expect" video20:40 - Pin it as your top Instagram post22:11 - Stop scaring away gen pop with "fire breathers"25:15 - Inside the session: What was missing27:35 - The 15-second follow-up call that wins clients30:40 - The 4-out-of-10 Rule for first sessions33:43 - Don't push too hard, push just enough34:35 - Build an email onboarding sequence35:46 - Demystify the gym lingo (thrusters, T2B, etc.)38:04 - Challenge: Put yourself in beginner's shoes40:22 - The 7 Touches System explained42:24 - Cross-gym cueing: "I've got my eyes on you"43:34 - The 10-Second Rule for coaches

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS0:00 - The one sales tool GR would keep0:31 - Why this technique drove gym growth2:01 - Origins of this method3:04 - Why "5 Whys" falls flat5:26 - Setting up the game with speed6:37 - The core question framework7:26 - Live script demo9:07 - Walking through the layers11:42 - Hitting the fork in the road12:16 - The turning point: "Who benefits most?"13:08 - Using kids' names to deepen motivation15:35 - Which client to focus on18:00 - Why genuine care matters21:10 - Practical tips for guiding clients

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS0:00 Intro: The Sales Exit Doors Concept0:42 Why Solve Objections Before They Start2:48 Good Sales = Good Coaching4:53 The Exit Doors Analogy Explained7:42 Question 1: The Dan Sullivan Goal Question12:42 Question 2: Uncovering Past Attempts & Pain14:10 Question 3: Closing the Urgency Door17:44 Question 4: The Spouse Question (Done Right)20:43 Question 5: Why Not Do It On Your Own?23:56 Handling Price After Closing Other Doors24:55 The Universal Sales Equation: Value + Certainty28:40 Recap & Final Thoughts

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:37) Why we're talking about leadership and culture today(1:50) Early detection of team issues is everything(2:35) The CPC framework(6:11) Examples of each bucket(7:31) Create clarity around what winning looks like(8:57) The toxic performer problem(11:15) Evaluating team members against your core values(13:11) Gladiator judgment(14:57) If you don't have core values, here's your sign(16:07) Feedback tip 1A: proximity to the action(16:45) The dog analogy(18:37) Positive feedback moves the needle (20:27) Feedback tip 1B: Radical Candor and challenging directly(22:00) Ruinous empathy(23:05) Shame on you as a leader(24:25) When feedback doesn't work(24:39) Quarterly one-on-ones aren't enough(25:25) Instant termination situations vs. progressive conversations(26:03) PIPs, PEPs, and performance elevation plans(27:42) PIPs don't have to be a death sentence(30:07) The honeymoon phase test(31:28) When people show you who they are, believe them(34:24) The pattern(35:08) Why keeping C players is the fastest way to lose your A players(37:32) It's never comfortable to make the call(38:15) Even Leila Hormozi cries after firing someone(39:06) Six months from now you'll be glad you did it

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:48) Helping the struggling gym owner(1:54) Who this episode is for(3:24) All progress starts with the truth(4:20) Your product may not be what you think it is(4:42) Do you actually want to own a business?(7:04) The rocket ship analogy(8:42) The burned out gym owner who's been stuck for years(10:06) Ego is the enemy of progress(10:34) Nothing changes if nothing changes(11:27) If you're not getting referrals, you're probably not that good yet(13:29) Look at your gym through Karen's eyes(15:18) Are people having fun?(16:02) Mining canceled members for real feedback(18:22) What feedback reveals that you'd never catch(20:05) Are you first date ready?(21:00) Three fuel sources(22:14) Harness the power of free(26:03) Free does not equal tire kicker(30:35) Choose your hard(30:55) Leveraging past clients and current clients for referrals(32:22) The referral script: compliment, ask for advice, request(39:40) Your clients aren't NLP experts(42:10) The Five Ways to Win internal/external challenge(48:57) Does it have to be weight loss?(54:23) Giveaway strategy with a constellation prize(56:26) Fake weights at community events(57:59) Final encouragement for the struggling gym owner

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:29) Meet James Pratt, owner of Pratt Personal Training(1:33) 908 members, one location(3:33) The origin story(5:44) Pivoting from athletes to adults(7:01) Realizing sales and marketing could accelerate growth(8:13) Five years of being product centric before paid ads(10:31) How the first few hundred members came from referrals(11:52) What made the original staff stone cold killers(15:45) No motivational speeches, just leading by example(17:37) Systematizing the referral ask(20:37) The power of free trials(24:15) The Netflix Close explained(25:11) 83% of trial members convert to paid(28:15) Does the carpet match the drapes?(30:13) They're a member from the first phone call(31:45) What "product focused" actually means(36:56) Secret shoppers = 700 per quarter(40:31) Team structure and managing through managers(47:28) Expansion plans and five signed LOIs(51:00) From "word of mouth" to paid ads(55:07) Why hiring an agency is worth it even if results got worse(59:53) Market to people who think the gym isn't for them(1:05:17) Hot takes on where the industry is going(1:06:34) People don't care about results(1:07:06) Sell the plane flight, not the destination HOT TAKE(1:13:14) Wrap up

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:56) Who is this episode for?(2:31) What role are you actually hiring for?(3:00) Why media buyers are expensive and hard to find(3:52) Training your marketing manager to run ads(5:31) The unicorn problem(6:15) Best media buyers vs. best copywriters(6:49) Ads are fatiguing faster than ever(7:40) One person can't do it all(8:00) Who handles your CRM and integrations?(9:47) Behind the scenes at GMM(10:53) What about hiring someone offshore?(12:25) AI copy isn't the answer(13:51) Easy markets vs. competitive markets(14:26) Offshore still leaves gaps(15:54) Integration emergencies you never see(16:45) You end up spending more for worse results(17:05) What about hiring someone in the US?(17:25) US media buyer costs(18:15) Local gym experience is rare(19:04) Meta doesn't care about your ad spend(20:18) You still need someone for automations(21:08) Hiring a VA for automations(22:15) Placement agencies for media buyers(24:25) The franchise argument(26:41) Employee turnover kills the plan(29:33) The evidence is there, go try it(33:17) Free 30-day trial plug(34:48) Focus on what you're uniquely great at(37:35) Wrapping up(37:52) We underestimate the true cost(39:00) The Orangetheory argument

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:33) Should you be running your own ads?(0:59) Marketing is only getting harder(1:27) The cost of eyeballs is going up(1:53) Trust is at an all-time low(2:39) More people advertising things consumers hate(3:01) The sleazy used car salesman effect(4:03) Your two options: quit or get good at cold traffic(4:22) Setting up ads isn't the hard part(5:16) Levels to ad management skill(6:14) Why gym owners can't be world-class at everything(7:20) Meet the media buying team(8:43) What the team does every single week(9:27) What great ad management actually looks like(10:15) Hundreds of accounts vs. your one market(11:01) The head-to-head track record(12:04) Doing everything right and results still get worse(12:42) The theory of delegation(13:10) The love/hate/suck/great matrix(13:50) The real cost of delegation(14:18) The "framed for murder" analogy(15:12) The cost of doing your own ads(15:44) "I don't spend much time managing my ads"(16:22) What we do beyond just running ads(17:15) Follow-up, offer design, and business model help(17:49) Long-term relationships over high-pressure sales(18:43) At what revenue should you delegate ads?

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪—TIMESTAMPS(0:00) Intro(0:43) Why the right business advice might be hurting your gym(1:07) The four stages of fitness business freedom(2:13) When "delegate everything" closes a gym(3:40) Stage 1(4:00) No stage is better than another(4:32) The "lowly trainer" out-earning the seven-figure guru(5:18) You are the show: doing 100% of the jobs(6:48) "Butts in seats"(7:01) Everything else is a distraction(9:23) Most of you aren't Microsoft millionaires(10:12) How to climb from Stage 1 to Stage 2(11:46) Where do you start with delegation?(12:20) Love/Hate/Suck/Great(14:33) Your first hire(17:42) The silent gatekeeper between stages(18:24) Stage 2(19:13) What peak Stage 2 looks like(23:43) The Stage 2 killer(26:36) Why a second location is a distraction here(27:18) Data, scoreboards, and documentation(29:14) Stage 3(31:36) The 1-3-1 decision framework(34:54) Distractions at stage 3(37:48) One-client decisions(42:33) Stage 4(44:06) Day-to-day at Stage 4(46:49) Focus: vision, strategy, culture, and capital allocation(47:41) Trickle-down "culturenomics"(49:43) The real Stage 4 distraction(52:45) "You make money in your business, lose it in others"(53:41) You don't have to climb every mountain

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS(0:00) Intro(0:57) Is this costing you money?(1:28) Defining the offers(3:54) "We're not in 2016 anymore, Toto"(4:38) 19 sign-ups on $200 of ad spend(6:37) Why that math doesn't work anymore(9:53) The skill gap vs. the financial gap(10:56) The Contrasting A/B offer structure(14:39) How guru companies inflated sign-up numbers(16:51) Dan Kennedy's rule(17:20) What about going free instead?(20:06) The gym owner who broke G.R.'s beliefs(24:21) Why free reduces friction at every stage(28:09) The Netflix Close explained(30:35) Psychology of free vs. paid(36:32) If free trials don't convert, look at your product(39:09) The 1-2-2 and 2-4-8 offer structures(42:42) "One week, two weeks, or two months free?"(43:36) 70%+ buying on day one(45:48) How GMM is testing this right now(51:25) Why take rate goes way up

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪—TIMESTAMPS(0:00) Intro: "Price your gym wrong and your business is screwed"(1:49) The three most common pricing mistakes gym owners make(7:06) The "evil supervillain origin story" - how underpaying coaches creates competitors(10:45) What is "black hole pricing"? Fill your gym and still lose money(13:18) The free pricing spreadsheet walkthrough begins(13:24) Step 1: Calculate your Base Operating Expense (BOE)(17:36) Step 2: Calculate your per-session break-even number(19:24) Step 3: Layer in your target profit margin (20%–40%)(21:33) Step 4: Factor in capacity with a margin of safety(24:45) Step 5: Calculate your minimum charge per person per session(27:09) Step 6: Map it to your membership tiers and apply pricing psychology(33:15) Playing with real tier numbers: how small price bumps change everything(36:09) GR's philosophy on raising rates: new members first, protect existing(37:45) What about pulling the capacity lever instead of raising prices?(40:51) "Your clients don't care about coach-to-client ratio"(42:27) How to handle a capacity increase (don't announce it)(47:45) Change programming first, then quietly add spots(49:06) GR's ER visit story and wrap-up(52:27) How to download the pricing spreadsheet

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine—ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪—TIMESTAMPS(0:00) Cold open: The peewee football team problem(0:33) Welcome and episode intro(0:57) Running your business like a sports team(2:30) Wearing all the hats in the early days(3:45) Why struggling gyms look like peewee teams(4:06) NFL-level specialization: the long snapper example(5:36) Why G.R.'s first gym failed(6:54) Who should specialize first? The owner.(7:36) The Love/Hate/Suck/Great quadrant(8:15) The real cost of delegation(8:42) Why "hire a trainer first" isn't always right(13:48) What to get off your plate first: bookkeeping(18:12) Higher standards start earlier than you think(25:42) Watching film: feedback systems for your gym(30:18) One thing to implement tomorrow

Claim a (yes, actually) free 30-day trial with GMM hereFREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.Instagram: @gymmembermachine —ABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪—TIMESTAMPS(0:00) Cold open: G.R. on growing a marketing company from a basement(0:36) Welcome to the Gym Member Machine Podcast(1:09) What are we doing here?(1:28) Who this podcast is for(2:03) What is Gym Member Machine?(2:25) G.R.'s origin story(3:00) Moving back to Texas and his son's health challenges(3:42) Pivoting to marketing full-time(4:06) Working with Alloy Personal Training and competing against every agency(5:08) How GMM won by reputation, not paid ads(5:36) GMM by the numbers(6:00) What GMM actually does(7:07) Two to 3% churn with 383 locations(7:31) David Rascoe's backstory(8:39) Dave's role on the podcast(9:43) Topics we'll cover(11:11) The vision for the show(11:35) What Dave's excited about(12:30) How to submit your questions(12:55) Tactical, practical stuff, not fluffy motivation(13:13) G.R.: "The podcast I would've wanted when I was starting out"(13:45) What's actually working now in the industry(14:13) Theory behind the tactics(14:40) Wrap up