10 Real Amazon Advertising Horror Stories & How to Survive

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Grab your candy & your popcorn 1:56 Haunted house vibes: Inactivity 6:38 Movie jump scare: % of ad spend without conversions 10:20 Werewolf: Placement percentages 13:16 The mind flayer: Ignoring market analysis tools 18:28 Mummy: Not checking product level ACOS & Total ACOS 21:06 Ghosts: Bad campaign structure 25:34 Murderous clown: Never using negatives 29:03  Cult of doom: Not running SBV or creative ad types 36:42 Ancient evil: Not knowing cost per impression model 42:04 Graveyard: Not tracking CVR over time 45:42 How to prevent living the spooky story If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links Where to find Elizabeth, Junglr Elizabeth’s LinkedIn How Do I Maximize Sales with Amazon’s Product Opportunity Explorer? How Do I Make the Most of Brand Metrics on Amazon Advertising? Why Amazon’s Search Query Performance Dashboard Is Awesome How Do I Export SQPD Data? How Do I Optimize my Amazon Campaign Structure? What Are Amazon PPC Negative Keywords? (The Complete Guide) Is RPSB Still the Best Keyword Research Strategy? Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix It 🦡 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin