10. The 6 Marketing Shifts I’m Making Now to Stay Booked in 2026

On this episode of Founders and Friends Podcast, I’m opening up about the six major marketing shifts I’m making for Alder and Stone between now and the end of 2025.After taking 18 months of maternity leave and going through a challenging client experience that almost made me close my business, I realized I needed to rebuild with intention. These shifts are all about setting myself up for stronger projects, better leads, and higher design fees in 2026.I share why I’m changing my Instagram strategy, launching a bi-monthly email newsletter, shifting my networking from contractors to architects and realtors, revitalizing my blog, improving my Google presence, and even experimenting with paid ads.If you’ve ever felt like you were starting from scratch—or just needed a reset—you’ll relate to this conversation. This episode is about being honest with where you are, leaning into strategy, and making the changes that matter most for the future.I mention Melissa Galts podcast episode 150. https://open.spotify.com/episode/13iEaNbqDm10YvVHK2lSEuThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/