Founders & Friends

In this episode of Founders & Friends, I sit down with Chloe Legras, founder of Boxwood Avenue, to discuss the realities of building and scaling a successful interior design business. From her humble beginnings on a cattle ranch and running an Etsy shop to leading a multi-million-dollar design firm, Chloe shares the operational strategies, hiring philosophies, and growth decisions that have fueled her success.Together, we dive into the challenges of finding the right team members, creating scalable business systems, transitioning to profitable pricing models, and maintaining confidence as a business owner. Our conversation explores everything from remote team management and personality testing in the hiring process to client boundaries, furniture sales, risk mitigation, and long-term growth planning.Chloe also shares insights into her plans for international expansion, including opening a Paris studio while continuing to serve high-budget American clients. Whether you're a solo designer looking to grow or an established firm owner refining your operations, this episode is packed with practical advice for building a profitable, sustainable, and scalable design business.Topics discussed include:• Hiring and building the right team• Using personality assessments like Myers-Briggs in the hiring process• Transitioning from flat fees to hourly pricing• Managing remote teams with Slack and Asana• Protecting profitability through retainers and pause fees• Growing through networking instead of relying solely on social media• Scaling a design firm without sacrificing profitability• Future growth plans and international expansionYou can find Chloe at:https://design.boxwoodavenue.com/pages/abouthttps://www.instagram.com/boxwoodavenueThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry

In this episode of Founders and Friends, Ronniesha Rivera sits down with Samantha Cuello, founder of Strata Marketing Studio, to discuss what effective marketing really looks like for interior designers and home furnishings brands.With over 15 years of experience in the design industry, Samantha shares her journey from journalism and editorial work at Business of Home to building marketing programs for brands like The Shade Store, Semi Handmade, and Calico Wallpaper before launching her own agency.Together, they unpack the key differences between marketing B2B brands and consumer-facing interior design firms, the role of a Fractional CMO, and how designers can make smarter decisions about where to invest their time and marketing dollars.Samantha explains why trying to be everywhere at once is one of the biggest mistakes designers make, why your website and Instagram should remain foundational marketing assets, and how paid advertising can be leveraged strategically when the timing is right.Whether you're a growing interior designer, a home furnishings brand, or simply looking to create a more intentional marketing strategy, this episode is packed with practical insights on building visibility, attracting the right clients, and focusing on what actually drives results.In this episode, you'll learn:• How Samantha built Strata Marketing Studio and identified a gap in the market• The difference between B2B and DTC marketing in the design industry• What a Fractional CMO does and when it's worth hiring one• How to choose the right marketing channels for your business• Common mistakes interior designers make with social media and advertising• Why your website and Instagram should be your strongest marketing assets• How to think about paid advertising without wasting budget• Why "less is more" when it comes to marketing strategyConnect with Samantha Cuello:Website: https://stratamarketingstudio.comInstagram: @stratamarketingstudioThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry 

In this episode of Founders and Friends, Ronniesha Rivera sits down with Erin Hackett, founder of Hackett House Studio, for an honest conversation about pricing, profitability, and scaling a luxury interior design business.Erin shares her unconventional journey from financial advisor to interior designer and how her background in finance shaped the way she approaches business strategy, pricing models, and long-term growth. Together, they unpack the realities of running a full-service design studio, including the challenges of hiring, managing large-scale projects, and building a team through a flexible network of independent contractors.The conversation dives deep into one of the most requested topics in the design industry: pricing. Erin explains why her studio operates on an hourly billing model with flat-fee style deposits, how transparent communication builds client trust, and why many designers are still undercharging for their expertise. She also shares how setting project minimums, curating portfolio work intentionally, and prioritizing high-quality furnishings have helped Hackett House Studio attract aligned, high-end clients.Ronniesha and Erin also discuss the emotional side of entrepreneurship, the importance of vetted contractors, the cyclical nature of revenue growth, and the value of creating a business model that supports both creativity and sustainability.This episode is packed with practical insights for designers looking to refine their pricing, scale strategically, and build a more profitable studio.You can find Erin at:https://www.hacketthousestudio.com/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry

In this episode of Founders and Friends, Ronniesha Rivera sits down with returning guest Candace of Mark Brook Photography to discuss the unexpected journey behind The Design Ledger — a curated coffee table book celebrating Charleston’s best interiors. What began as a creative marketing idea quickly evolved into an accidental business, opening up conversations about publishing, collaboration, entrepreneurship, and the realities of scaling a creative product.Candace shares how her background in wedding photography and luxury albums inspired the concept for The Design Ledger, originally envisioned as a relationship-building tool and “love letter” to Charleston’s design community. Instead of traditional advertising, the book became a unique way to connect designers, showcase timeless interiors, and create something tangible in an increasingly digital industry.The conversation dives into the intense behind-the-scenes process of self-publishing Volume One — from photographing projects and designing layouts to navigating legal contracts and surviving a major printing disaster just weeks before launch. Despite the setbacks, the book gained immediate traction, with local stores and designers eager to carry it, turning what was meant to be a gifted marketing piece into a retail product and growing brand.Candace also opens up about the financial realities of producing high-quality coffee table books, including losing money on wholesale sales due to high production costs, and her search for large-scale printing solutions that can support future growth. Looking ahead, she shares her ambitious five-year vision to expand The Design Ledger into cities across the United States through a franchise-style model while preserving its identity as a curated art piece rather than an advertising publication.Throughout the episode, both Candace and Ronniesha reflect on entrepreneurship, creative risk-taking, and the power of building meaningful relationships through intentional projects. Candace closes with advice for aspiring creators: if you feel called to make something beautiful, start now — but give yourself the time and patience to do it well.You can find Candice at:https://www.markbrooke.com/https://www.readthedesignledger.com/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry

Heyyyyyy a solo episode by yours truly! All about how I am hiring and how I am scared and how I calm myself down :) You can find me at:https://www.instagram.com/vettedbydesign/https://www.instagram.com/alderandstone_/https://www.instagram.com/foundersandfriendspod/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/

In this episode of Founders and Friends, Ronniesha Rivera is joined by Erin Hildmann and Keri Hinterreiter, co-founders of The Collective for Designers, to unpack the real, often unspoken side of building a design business. Drawing from their backgrounds in event management, client communications, and telecom consulting, Erin and Keri share how they transitioned into the design industry and ultimately built a business dedicated to helping designers succeed beyond creativity—on the operational and strategic side. The conversation dives deep into entrepreneurship’s realities, from the constant mental load of ownership to the importance of structuring a strong co-founder partnership. They emphasize why a formal operating agreement, aligned vision, and clearly defined roles are critical to avoiding conflict and building a sustainable business. Ronniesha, Erin, and Keri also break down the most common mistakes designers make—like skipping contracts, failing to map the client experience, relying on gut over data, and falling into people-pleasing habits. A major theme throughout the episode is the importance of systems and data-driven decision-making, especially when it comes to pricing, profitability, and scaling. Whether you're just starting out or looking to grow, this episode is a candid look at what it really takes to build a profitable, aligned, and resilient design business. You can find Erin & Keri at:https://www.thecollectivefordesigners.com/https://www.instagram.com/thecollectivefordesigners/ This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/ 

In this episode we chat with Jessica Marchant, founder of Blue Sky Creative, joins Ronniesha Rivera to share how she built a thriving B2B technical design business from the ground up—starting in the uncertainty of COVID-19.With a background in corporate technical design, Jessica leaned into her strengths in AutoCAD and 3D rendering to create a “back-of-house” partner for interior designers. She opens up about her experience with burnout in corporate life, and how entrepreneurship has given her the flexibility and control to build a more sustainable career.The conversation dives into the often-overlooked power of technical documentation, why clear drawings can make or break a project, and how designers can effectively outsource without losing creative control. Jessica also breaks down her business model—from hourly design drawings to flat-fee construction documents—and why transparency in pricing has been a game changer.They also explore the importance of collaboration between designers and architects, and Jessica shares candid advice for aspiring entrepreneurs: before starting your own business, spend time working for someone else to truly learn the industry.You can find Jessica at:https://blue-skycreative.com/https://www.instagram.com/blue_skycreative/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/

In this episode of Founders and Friends, Ronniesha Rivera sits down with multidisciplinary designer and founder Kaitlyn Wolfe to unpack the evolution of her growing design empire.What began in 2016 as Iconic Design and Build has transformed into a multifaceted brand encompassing luxury interiors, product design, and retail. Kaitlyn shares how rebranding under her own name created clarity, allowing her business to expand into distinct yet connected divisions—including a luxury interiors studio focused on ground-up construction and boutique hospitality projects.The conversation dives into the launch of her product lines—Ground Floor, a made-to-order furniture and lighting collection, and Substrate, a boutique tile line developed in partnership with a distributor—as well as the unexpected rise of Shop My Warehouse, which evolved from a staging inventory solution into a thriving e-commerce business.Kaitlyn also opens up about the realities of managing multiple business identities, the importance of travel as both inspiration and reset, and the operational lessons that come with scaling. Her approach to entrepreneurship is grounded in action: launch quickly, iterate often, and ensure the right people are in the right roles as the business grows.This episode is a masterclass in building a layered, design-driven brand—without waiting for perfection.You can find Kaitlyn Wolfe at:https://kaitlynwolfe.com/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/ 

In this episode of Founders and Friends, Ronniesha Rivera sits down with returning guest Georgia Economakis of Designs by Georgia for a candid, behind-the-scenes conversation on process, pricing, and packages in today’s interior design business.Georgia shares how she runs her boutique “one-woman show” studio while collaborating with trusted experts to deliver full-scale renovations—evolving beyond cabinetry into comprehensive project execution. Together, Ronniesha and Georgia tackle one of the most polarizing topics in the industry: product pricing. They break down why designers should stop underselling, how to confidently charge retail (or close to it), and why requiring full upfront payment for products is critical for protecting your business.They also dive into: How to qualify clients early (and filter out price shoppers)  Why charging a consultation fee protects your intellectual property The importance of clear contracts, wet signatures, and legal protection Georgia’s three-tiered service packages and how they create flexibility for clients  Setting boundaries so you don’t over-deliver and undercharge This episode is packed with practical insights for designers who want to run a more profitable, sustainable business—without compromising their value.You can find Georgia at:https://www.designsbygeorgia.com/https://www.instagram.com/georgiaeconomakis?igsh=YmRxYmd2aTF3c2c%3DThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/

In this episode of Founders and Friends, Ronniesha Rivera sits down with Rebecca West, founder of Seriously Happy Coaching & Consulting, to unpack her 17-year journey from interior designer to business coach.Rebecca shares how she built her design business out of necessity and navigating early financial pressure, imposter syndrome, and pricing uncertainty before evolving into a sought-after coach for designers ready to scale with clarity and confidence.The conversation dives into the power of niching down, building repeatable processes, and creating consistent branding that actually builds trust. Rebecca also introduces her upcoming book, The Decide Method, designed to help designers guide clients through decision fatigue—one of the most overlooked skills in the industry.They also explore the shift from hourly to flat-fee pricing, the realities of running a micro business, and why clear service definitions and financial discipline (yes, taxes included) are non-negotiable for long-term success.Whether you’re in your first two years or refining your business after a decade, this episode is a masterclass in building a design business that works for you—not the other way around.You can connect with Rebecca at:https://seriouslyhappy.com/https://www.instagram.com/beseriouslyhappy/https://open.spotify.com/show/1XxAQqL0w6NwAolyEipba8?si=afcb5848ae19457fThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/ 

 In this episode of Founders and Friends, Ronniesha Rivera sits down with Abbey Barbay, founder of Abbey’s Creative Designs and a Vetted by Design pro specializing in 3D renderings for interior designers. Abbey shares how she launched her business just weeks after graduating from Louisiana State University, following an unexpected discovery during design school: a deep passion for the technical and problem-solving side of 3D modeling and rendering. While many designers gravitate toward selections and styling, Abbey found her excitement in building detailed digital spaces that allow clients to visualize a project before construction begins. Ronniesha and Abbey dive into the behind-the-scenes work that goes into realistic renderings, from perfecting lighting and materials to mastering programs like Chief Architect, SketchUp, and D5 Render. They also discuss why renderings have become a powerful communication and marketing tool for designers—helping clients better understand design concepts and giving contractors a clearer visual reference. Abbey opens up about the less glamorous side of entrepreneurship, including navigating pricing, contracts, invoicing, and the business systems required to run a creative company. She shares how she structures her rendering services, her process for working with designers, and how outsourcing renderings can help designers save time while elevating their presentations. Looking ahead, Abbey shares her long-term vision of launching a nonprofit that builds homes for families in need, blending her passion for design, construction, and community impact. This episode is packed with insight for designers curious about renderings, outsourcing, and building a niche business in the design industry. You can connect with abbey:https://abbeyscreativedesigns.com/https://www.instagram.com/abbeyscreativedesignsThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/ 

 In this episode of Founders & Friends, Ronniesha Rivera sits down with Amelia Horton-Eynon, founder of Serene Marketing, a full-service marketing agency serving interior designers and the home industry. Amelia shares her journey from working in corporate construction marketing to launching her own agency—and leaving her 9–5 just four months after starting. What began as a one-woman operation has grown into a team of eight, with Serene Marketing on track to nearly triple revenue year over year. Together, Ronniesha and Amelia dive into: Why niching down is the fastest path to growth (“niche is rich, broad is broke”)The difference between marketing and sales—and why most designers confuse the twoThe three essential marketing platforms every interior designer needs (hint: it’s not just Instagram)Why your website and email list are your most valuable assetsWhat it really takes to scale, delegate, and step out of the day-to-dayPreparing for maternity leave as a solo entrepreneurHow a deep brand strategy transforms your marketing resultsAmelia also pulls back the curtain on Serene’s onboarding process, pricing structure, and how they build highly tailored strategies that help designers stand out—without chasing virality. If you’re an interior designer looking to grow strategically, or a founder navigating the messy middle of scaling, this episode is packed with actionable insights and honest founder wisdom. How you can connect with Amelia:https://www.serenemktg.com/https://www.instagram.com/serenemktg/ This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/ 

In this episode of Founders & Friends, Ronniesha Rivera sits down with Cathleen Hall, founder of Cathleen Hall Creative, to unpack her 13-year journey from corporate e-commerce leader to full-time web strategist for interior designers.Cathleen shares how she originally launched her business in 2019 as a consulting firm, stepped away during the intensity of the pandemic, and later reignited her entrepreneurial spark after rediscovering Jenna Kutcher’s work. What started as digital products on Etsy evolved into custom website design after a single interior designer client asked for template customization — and that pivot changed everything.Now fully niched into serving interior designers, Cathleen breaks down:The financial and mindset shifts required to leave corporateWhy website strategy matters more than aestheticsThe most common mistakes designers make on their websitesHow vague messaging and weak calls-to-action cost you leadsWhy she recommends Wix for service providers and Shopify for e-commerce brandsHer unique data-driven strategy process using tools like HotjarThe “300 million dollar button” story and what it teaches about conversionsWhat actually goes into a $6,000–$20,000 custom websiteHow her VIP Days and custom instruction manuals empower clients post-launchCathleen also walks through her structured 2–4 week project timeline, her user-journey mapping process, and how every button, headline, and page flow must intentionally guide ideal clients toward conversion.This episode is a masterclass in treating your website like a strategic business asset — not just a digital brochure.Cathleen leaves us with powerful entrepreneurial advice: do excellent work, give yourself grace, and don’t put pressure on your business to become massive overnight. Growth is built step by step.If you're an interior designer thinking about rebranding, rebuilding, or refining your website — this conversation is required listening.You can find Cathleen at:https://www.cathleenhallcreative.com/https://www.instagram.com/cathleenhallcreativeThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry

 In this episode of Founders and Friends, Ronniesha Rivera sits down with Candice of Mark Brooke Photography to unpack what it really looks like to build a creative business from the ground up — and evolve it with intention.Candice shares how she and her husband launched their photography business at just 21 years old, armed with little more than wedding gift money, ambition, and a willingness to figure it out as they went. What began as a wedding photography hustle quickly grew through referrals, networking, and relentless learning. Over time, their work expanded into product, real estate, and ultimately interior design photography.After relocating from Orange County to Charleston, they made a bold decision: shut down every branch of the business and relaunch with a singular focus on interior design photography. That strategic pivot allowed them to align their work with their strengths, their joy, and their season of life.Together, Ronniesha and Candice discuss:The advantages of starting a business young — and why having “less to lose” can be powerfulWhat it’s really like building a business with your spouseHow face-to-face networking still outperforms most digital marketingWhen to bootstrap — and when to strategically investThe importance of building a “power team” that complements your weaknessesWhy mistakes are essential for growthCandice’s biggest advice for new entrepreneurs? “Just literally do it.”Start before you feel ready. Make mistakes. Stay curious. Be a life learner.This episode is a masterclass in reinvention, relationship-driven growth, and building a business that evolves with you.You can find Candice at:https://www.markbrooke.com/https://www.instagram.com/markbrookephotographyThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry 

On this episode of Founders and Friends, Ronniesha Rivera welcomes Julia Stanton, the creative force behind Design by JRS—a full-service branding studio known for its bold, colorful, magnetic design style. Julia shares how she skipped the traditional career path and launched her business immediately after college, then grew it during the pandemic by leaning into education, strategy, and serving a wave of new entrepreneurs who needed branding support. Julia breaks down her belief that branding is visual storytelling, and explains why every brand should start with strategy before design. She also shares the difference between a “pretty brand” built on trends and a strategic brand built for longevity, plus her step-by-step process—from questionnaires and competitor analysis to stylescapes, archetypes, and refinement rounds. If you’re a creative entrepreneur looking to build a brand with intention (and a business that supports your life), you’ll love this conversation. You can find Julia at:https://www.designbyjrs.com/https://www.instagram.com/designbyjrs/ This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry 

In this episode, Ronniesha Rivera sits down with Kat Oldershaw, founder of Kat & Co., to unpack what actually makes operations work for interior designers—and why more tools don’t always mean better systems.Kat shares their unconventional path from studying psychology at UC Berkeley, through biotech and creative studio leadership, and into entrepreneurship as an Online Business Manager (OBM) supporting interior designers behind the scenes. Drawing from both their psychology background and real-world operations experience, Kat explains why designers often struggle with comparison mindset and “shiny object syndrome,” and how simple, consistent systems are usually far more effective than complex software stacks.Together, Ronniesha and Kat break down the differences between OBMs, business consultants, and virtual assistants, helping designers understand who they actually need—and when. Kat also offers nuanced insight into software choices like Asana and Studio Designer, emphasizing that there’s no “unicorn” platform that solves everything, only systems that work for you.This conversation goes beyond tools and tactics, touching on vulnerability in entrepreneurship, the importance of trust and communication in long-term partnerships, and how honoring your working style (digital or analog) can lead to more sustainable growth. If you’re a designer craving clarity, calm, and support that actually sticks, this episode is for you.You can find kat at https://www.katandco.org/Good Ideas + Bad decisions Podcast This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry

What happens when you actually track your marketing—and tell the truth about what worked and what didn’t?In this episode of Founders and Friends, host Ronniesha Rivera pulls back the curtain on a four-month experiment she calls the “Six Marketing Shifts.” Born out of a slow season in early 2025, the experiment generated nine leads and $33,000 in secured design fees and product revenue—but the real value came from the insights behind the numbers.Ronniesha breaks down each of the six shifts she tested, including Instagram, email marketing, blogging, cold pitching, in-person networking, and Google paid ads. She shares which channels actually moved the needle, which ones fell flat, and why lead tracking completely changed how she evaluates her marketing efforts. You’ll hear how cold pitching produced her highest-value project to date, why a long-ignored platform delivered a surprise $15K opportunity, and what she’s choosing to double down on heading into 2026.The conversation also dives deep into pricing lessons, including a major misbid on a multimillion-dollar new build that forced Ronniesha to rethink how she prices full-service design. She shares how implementing a pricing matrix (with support from Seriously Happy Consulting) helped her set clearer boundaries, establish a $5,000 minimum design fee, and bid projects more intentionally—without burnout or undercutting her expertise.Finally, Ronniesha outlines her bigger vision: transitioning fully into a CEO role by outsourcing across all areas of her work—from Alder and Stone Design Studio, to Vetted by Design, to the podcast itself (and even childcare). This episode is an honest, practical look at growth, margins, and what it really takes to build a sustainable design business.Whether you’re experimenting with marketing, struggling with pricing, or preparing to step out of the day-to-day and lead at a higher level, this episode is packed with real numbers, real lessons, and real encouragement.This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagram*Only for interior designers & pro's who serve the industry

Returning guest Georgia Economus of Designs by Georgia joins Ronniesha Rivera for a candid continuation of their earlier conversation — this time diving deep into the realities of process, pricing, and packages in an interior design business.Georgia shares how running a “one-woman show” boutique studio has allowed her to expand beyond cabinetry into full renovations while still protecting her time, expertise, and financial stability. Together, Ronniesha and Georgia tackle some of the most polarizing topics in the design industry — including product pricing, charging consultation fees, requiring full payment upfront, and why designers should never be expected to discount products below retail.This episode breaks down Georgia’s client discovery and qualification process, how she uses renderings and recorded walk-throughs to present designs, and why charging for time is essential to protecting intellectual property. The conversation also explores letters of agreement, wet signatures, payment draws, scope clarity, and how three-tiered service packages help designers serve different clients without overdelivering.Ronniesha and Georgia share hard-earned lessons on risk mitigation, setting boundaries, managing expectations, and building consistency — along with practical advice for newer designers on securing legal and financial support early. If you’ve ever struggled with pricing confidence, scope creep, or protecting your business while still delivering great design, this episode is a must-listen.You can find Georgia at:https://www.designsbygeorgia.com/https://www.instagram.com/georgiaeconomakis?igsh=YmRxYmd2aTF3c2c%3DThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

After nearly 30 years in the interior design industry, Georgia — founder of Designs by Georgia — reached a pivotal moment: stay comfortable, or take the leap into business ownership.In this episode, Georgia and host Ronniesha Rivera have an honest, no-fluff conversation about what it actually takes to start and run a sustainable design firm — especially at the construction and kitchen & bath level, where liability, budgets, and boundaries matter more than aesthetics.Georgia shares why hiring an accountant first (before your first job!) is non-negotiable, why designers must bring in a lawyer early to draft contracts that protect them, and how blurry roles with contractors can quickly become a legal nightmare. Together, they break down how to set firm boundaries, qualify clients during discovery calls, identify red flags within minutes, and confidently walk away when a project isn’t the right fit.The conversation also dives deep into the realities of kitchen and bath design — from why it’s a highly specialized discipline, to how Georgia sets realistic remodel budgets starting at $100K+, manages client expectations, and communicates costs without fear or apology.If you’re a designer thinking about going out on your own, transitioning into kitchen and bath, or tightening up your business systems to protect your time, energy, and liability — this episode is a must-listen.You can find Georgia at:https://www.designsbygeorgia.com/https://www.instagram.com/georgiaeconomakis?igsh=YmRxYmd2aTF3c2c%3DThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders and Friends, Ronniesha Rivera sits down with Candace Plotz, founder of Candace Plotz Design, for a candid conversation about building a design business rooted in intention, clarity, and real-life balance.Candace shares her unlikely path into interior design — a leap from a secure career in healthcare and pharmacy into a creative life sparked by renovating her own wartime home. What started as a personal project quickly became the catalyst for a full-time studio, even before she had a formal business plan. (Spoiler: she signed seven clients in her first week.)Together, Ronniesha and Candace unpack what it really takes to grow a firm: building a portfolio from scratch, trusting transferable people skills, and learning the behind-the-scenes processes no one teaches you. Candace also opens up about a major recent shift — downsizing her team and closing her beloved, profitable Homeful storefront so she could return to the creative work she missed most.They dive deep into Candace’s structured intake and design process, her move from hourly to flat-fee pricing (and why she’s considering a hybrid model), and her philosophy of “intentional layering” — designing homes that feel comfortable, effortless, and deeply personal instead of staged.If you’re a designer navigating growth, team structure, pricing, or just trying to build a studio that supports your life and your creativity, this one is for you.Topics we cover:Transitioning careers into interior design (without a safety net)Building a portfolio and landing early projectsThe transferable skills that matter most in designDownsizing your firm on purpose — and why that can be powerfulCreating a repeatable, clear client intake processSwitching to flat-fee pricing + designing a hybrid modelPresenting budgets without letting clients spiral into line itemsDesigning for comfort through scale, proportion, and layeringProtecting work-life balance as a business growsYou can find Candace athttps://www.candaceplotzdesign.com/https://www.instagram.com/candaceplotzdesign/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders and Friends, Ronniesha Rivera sits down with Carleen Lamay, founder of C2 Accounting — a financial powerhouse serving over 60 clients, nearly half of them interior designers.Carleen shares the real story behind C2 Accounting’s growth from a part-time solo venture into a multi-member firm with a strong niche in the interior design industry. She breaks down why so many designers struggle with bookkeeping, the risks of DIY finances, and how to avoid costly mistakes with sales tax, software syncing, and categorizing expenses.Together, Ronniesha and Carleen explore:Why designers must hire financial support earlier than they thinkThe difference between bookkeepers, accountants, and CFOsHow niching down helped C2 Accounting become a trusted go-to for designersThe power of effective delegation and team leadershipC2 Accounting’s new “Monthly Foundations Review” tier for newer or smaller firmsThe financial habits that set profitable design businesses apartCarleen also shares tactical insights on multi-state sales tax, software like Design Files and MyDoma, and how designers can build confidence by understanding the numbers behind their business.This episode is a must-listen for designers ready to grow, get organized, and stop operating in the financial dark.You can find Carleen at:https://www.c2-acctg.com/https://www.instagram.com/c2accounting/Economic Nexus MapThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

utsourcing, boundaries, and the journey to finding your niche — this episode has it all.In this episode of Founders and Friends, host Ronniesha Rivera sits down with Cassidy Martin, founder of CM Interiors, to unpack her evolution from junior designer to sought-after rendering artist and business owner. Cassidy shares how she discovered renderings as a powerful niche, what it took to step into entrepreneurship, and the pivotal moments that shaped her approach to contracts, communication, and client boundaries.Ronniesha and Cassidy dive into the real value of outsourcing renderings — from saving designers 30+ hours per project to elevating presentations with CM Interiors’ signature realistic style. They address common fears around outsourcing (cost, timelines, deliverables), break down what designers actually need to provide to make the process smooth, and talk about the role a strong welcome guide and clear expectations play in great collaborations.Cassidy also opens up about early challenges, including a major payment dispute that ultimately reinforced why terms, conditions, and boundaries are non-negotiable for new business owners. She shares her vision for CM Interiors’ future, her love of collaborating with designers and builders, and her advice for aspiring entrepreneurs: have drive, communicate clearly, and find the niche that sets you apart.If you’re a designer considering outsourcing—or an entrepreneur navigating your own early growth—this episode is full of insights you won’t want to miss.You can find Cassidy at:https://www.cminteriors3drendering.com/https://www.instagram.com/cminteriors_3drendering/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders and Friends, host Ronniesha Rivera sits down with Kristen Thomas, founder and principal designer of Studio Thomas, for an inspiring conversation on building a design firm rooted in integrity, education, and heart.Kristen shares how her journey began with a desire to provide for her family and a love of design inspired by her late father. She opens up about the early challenges of balancing motherhood and business ownership, the evolution from working with investors to leading a luxury interior design studio, and the mindset shifts that helped her scale with intention.From formal education and business systems to integrity, billing structure, and leadership growth, Kristen offers a transparent look at what it truly takes to grow a firm “brick by brick.”If you’re a designer or creative entrepreneur navigating growth, leadership, and longevity in business — this episode is a must-listen.This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

On this episode of Founders & Friends, Ronniesha Rivera sits down with Rick Campos — interior designer turned business coach, podcast host, and public speaker — to explore the business side of design and what it takes to build a fulfilling, profitable career.Rick shares his journey from running a design studio during the recession to pivoting into education and mentorship for designers. He opens up about lessons learned through failure, why contracts are non-negotiable, and how understanding your “why” can shape a business that truly fulfills you.Together, Ronniesha and Rick challenge the old narrative that designers lack business acumen and dive deep into what it really means to treat creativity like a business.Listen in for insights on:Building a business that reflects your valuesHow to know when you’re ready for a business coachWhy imperfection leads to growthTurning lessons learned into leadershipHow you can connect with Rick:https://designbizsurvivalguide.com/https://www.instagram.com/designbizsurvivalguide/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders & Friends, host Ronniesha Rivera sits down with Brad Leavitt, founder of AFT Construction, to unpack what it truly takes to build a thriving construction company — from humble beginnings to leading one of the most respected firms in the industry.Brad shares his entrepreneurial journey, the challenges of starting and scaling in the construction world, and what separates builders from general contractors. Together, they dive deep into the often-overlooked synergy between designers, builders, and architects — the “trifecta” that defines exceptional projects.You’ll learn how designers can market to general contractors, how collaboration elevates brands on both sides, and why strategic leadership and generosity are key to long-term success.This conversation is packed with insight for anyone in the design and construction world — from emerging designers to established builders ready to take their business to the next level.You can find Brad Leavitthttps://www.aftconstruction.com/https://www.instagram.com/aft_construction/https://www.contractorscoalitionsummit.com/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders & Friends, host Ronniesha Rivera sits down with Judi Lee-Carr, founder of Jubilee Interiors, to explore her unexpected path from fashion merchandising in Singapore to running a thriving design studio in California. Judi opens up about starting her firm in 2020 after being laid off during the pandemic, embracing uncertainty with courage and calculated risk.They dive into what it takes to grow an interior design business organically—from refining brand messaging and pricing to developing strong partnerships with developers and homeowners alike. Judi and Ronniesha also unpack the nuances between residential and hospitality design, the challenges of taking on out-of-state projects, and why a detailed offboarding process is a hallmark of a luxury client experience.Whether you’re a designer building your business or an entrepreneur navigating growth, this conversation is full of insight, honesty, and heart.You can connect with Judi here:https://www.jubilee-interiors.com/https://www.instagram.com/jubilee.interiorsThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group

In this episode of Founders and Friends, host Ronniesha Rivera sits down with Breanna Cain, founder of the VA Leadership Academy and agency owner, to talk about her journey from stay-at-home mom to seven-figure entrepreneur. Breanna shares how she built a thriving business teaching and connecting virtual assistants, the strategies that fueled her growth, and the lessons she’s learned along the way.They dive into balancing motherhood and entrepreneurship, why virtual assistant roles are especially appealing for moms, and practical advice for hiring your first VA. Breanna also reveals her bold plans for the future—including a VA matchmaking tech platform (a “Tinder for VAs and business owners”) and the industry’s first major conference.Whether you’re a business owner ready to scale or a mom considering the leap into entrepreneurship, this episode is packed with inspiration and actionable insights.How can you connect with Bre:https://www.breannacain.com/https://www.instagram.com/heyitsbrecain/https://www.instagram.com/valeadershipacademy/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders and Friends, Ronniesha Rivera sits down with Meredith Huck of House of Huck to talk about the realities of building a thriving interior design firm while raising a family. Meredith shares how motherhood shaped her entrepreneurial journey, why setting boundaries with clients is essential for work-life balance, and her approach to pricing luxury design services.We dive into the evolution of House of Huck, from hiring a senior designer and opening a studio space to expanding into rental properties and launching the first Designer Lounge Retreat. Meredith also gives practical tips on documentation with QR codes, using day blocking for project management, and filtering out clients who don’t align with your process.If you’re an interior designer looking for inspiration on balancing business growth with personal priorities—or simply curious about the behind-the-scenes of running a luxury design firm—this conversation is packed with honest insights and actionable advice.You can find Meredith at:https://www.houseofhuck.com/https://www.instagram.com/houseofhuckThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

On this episode of Founders and Friends, Ronniesha Rivera sits down with Caroline Lewis, CEO of Lawson House, to talk about her journey from administrative assistant to business owner, and the mindset shifts required when moving from employee to CEO. Caroline opens up about leading her team through transition, building a strong brand identity, and shifting Lawson House’s focus to create deeper impact locally and nationally.The conversation dives into marketing strategies for designers—from website essentials and blogging for SEO, to the role of paid advertising and why clear messaging is just as important as visuals. Caroline also shares Lawson House’s signature approach to guiding business owners through strategic growth, plus her best advice for entrepreneurs: keep going, even when progress feels out of reach.If you’re an interior designer or creative entrepreneur looking to strengthen your marketing foundation and scale with intention, this episode is packed with practical takeaways.You can find Caroline at:https://www.lawson-house.com/https://www.instagram.com/lawsonhouseagency/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders & Friends, host Ronniesha Rivera sits down with Rumble Interiors to unpack their inspiring journey from a 30-year hairstyling career to launching a thriving interior design business during COVID-19. We talk about taking a leap of faith into design, finding clients through Instagram and word-of-mouth, and the power of playful, authentic branding.Stephanie with Rumble Interiors shares candid insights on the financial realities of running a design business, why synergy with clients matters more than anything, and how transferable skills from hairstyling—like color theory and communication—have shaped their success. We also dive into their collaborative venture, The Collective, a unique shared space that fosters community and creativity among designers.Whether you’re new to design or a seasoned pro, this episode offers practical lessons on building a business that’s both profitable and aligned with who you are.You can find Stephanie at:https://www.rumbleinteriors.com/https://www.instagram.com/rumbleinteriors/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

On this episode of Founders and Friends, host Ronniesha Rivera sits down with Kiara Magee, founder of Honey Home Designs, a thriving home staging business in Spokane.Kiara shares her journey from staging one home a month to running a business that now transforms 15–18 homes every month—all while balancing motherhood and entrepreneurship. She opens up about the real challenges of starting a staging business without loans or credit cards, the importance of strategic sourcing, and the lessons she’s learned about pricing, profitability, and positioning her brand in a competitive market.From setting boundaries that protect family life to choosing sustainable growth over burnout, Kiara offers an honest look at what it takes to succeed in the staging industry. Along the way, she and Ronniesha discuss why professional staging creates a powerful emotional connection for buyers, how to manage inventory without losing your mind, and the mindset shifts every creative entrepreneur needs.Whether you’re an interior designer, stager, or creative entrepreneur, this conversation is filled with practical insights and inspiring takeaways you won’t want to miss.Where to find the lovely Kiara:Honey Home Designs WebsiteHoney Home Designs InstagramThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & InstagramFounders & Friends InstagramFounders & Friends FB group*Only for interior designers & pro's who serve the industry

In this episode of Founders & Friends, Ronniesha Rivera sits down with Kate Greunke, founder of The Socialite Agency, to talk about the real journey of entrepreneurship—the grit, sacrifice, and resilience it requires.Kate shares how early influences shaped her path, why she walked away from traditional employment, and how rebranding her business unlocked long-term scalability. Together, she and Ronniesha dive into the power of niching down, the emotional rollercoaster of entrepreneurship, and the often-overlooked realities of naming, marketing, and scaling a business.The conversation also touches on the deeply personal side of entrepreneurship: balancing motherhood with business, leaning into faith during seasons of uncertainty, navigating postpartum anxiety, and building the support systems every founder needs to thrive. Kate’s story is one of resilience, strategy, and surrender—a must-listen for anyone building a business while balancing real life.You can find Kate at https://www.katethesocialite.com/Mentioned on the episode:Laura Doyle: The Empowered Wife (Book)This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friends on our Facebook Group & Instagramhttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

On this episode of Founders and Friends Podcast, I’m opening up about the six major marketing shifts I’m making for Alder and Stone between now and the end of 2025.After taking 18 months of maternity leave and going through a challenging client experience that almost made me close my business, I realized I needed to rebuild with intention. These shifts are all about setting myself up for stronger projects, better leads, and higher design fees in 2026.I share why I’m changing my Instagram strategy, launching a bi-monthly email newsletter, shifting my networking from contractors to architects and realtors, revitalizing my blog, improving my Google presence, and even experimenting with paid ads.If you’ve ever felt like you were starting from scratch—or just needed a reset—you’ll relate to this conversation. This episode is about being honest with where you are, leaning into strategy, and making the changes that matter most for the future.I mention Melissa Galts podcast episode 150. https://open.spotify.com/episode/13iEaNbqDm10YvVHK2lSEuThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/

In this episode of Founders and Friends, Ronniesha Rivera sits down with Lindsey Borchard, founder of Lindsey Brooke Design and co-founder of Design Camp, to explore her journey from unpaid passion projects to running a profitable, full-service design firm. Lindsey shares how she overcame early pricing fears, built a supportive team, and learned to separate emotion from business decisions.The two dive into the challenges of balancing motherhood with entrepreneurship, the value of industry friendships, and why project “autopsies” and strategic hiring can transform a design business. Lindsey opens up about the power of community through Design Camp, the lessons she learned from her entrepreneurial parents, and her belief that success is defined by fulfillment—not just years in business.Whether you’re a new designer finding your footing or a seasoned pro ready to scale, this conversation is packed with honest advice, actionable takeaways, and a reminder that bravery is the first step to building the business you dream of.You can find Lindsey at https://www.instagram.com/lindseybrookedesign/Check out Design camp at https://www.design-camp.co/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/

In this episode of Founders and Friends, host Ronniesha Rivera sits down with bold-but-introverted designer Lesley Myrick, founder of Lesley Myrick Interiors and co-creator of a designer coaching program alongside Nancy Quinn.Despite identifying as an introvert, Lesley shares how she's grown a public-facing business by leaning into relationship-building, in-person networking, and staying true to her vibrant design style—even when it defied local trends. She and Ronniesha dive into the realities of running a design firm, including what design school didn't teach them, why certifications may not matter for residential designers, and how AI is shaping (and shaking up) the industry.They discuss strategies for attracting ideal clients, scaling through high-end projects, and the power of outsourcing. Lesley’s mantra—“Fabulous, not perfect”—offers a refreshing, efficient approach to decision-making that many designers need to hear.Whether you’re just starting your design journey or looking to scale with intention, this episode is packed with real talk, hard-earned lessons, and empowering advice.Ways to connect with Lesleyhttps://www.instagram.com/lesleymyrick/https://lesleymyrick.com/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

In this episode, I sit down with Ben Rutledge, co-founder of Sidemark, a marketing and lead-generation platform created specifically for interior designers. Alongside co-founders Michelle Lynn, Nicole Ogden, and his brother, Ben shares how Sidemark evolved from a simple marketing tool into a full-service growth engine for creative entrepreneurs.We unpack Sidemark’s journey from MVP to a hybrid SaaS and agency model, explore how they address user overwhelm, and dive into the real reasons why many designers struggle to grow beyond referrals.👉 You’ll learn:The power and challenges of building with four co-foundersWhy marketing overwhelm is the real churn factor for designersHow Sidemark pivoted from “all-in-one software” to “done-for-you leads”What designers get wrong about paid ads (and how to fix it)Why aesthetics, onboarding, and support matter as much as featuresPlus, we talk about the importance of narrowing your focus, hiring out what doesn’t light you up, and what it really takes to scale a niche platform in a space with little competition.If you're a design entrepreneur looking to grow smarter—not just bigger—this episode is a must-listen.This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

In this episode of Founders & Friends, I’m joined by Emily Aborn — content writer, podcast host, and creative entrepreneur — who helps businesses find their voice and communicate with clarity. Emily shares how thoughtful copywriting can transform how you connect with your audience, what most creatives get wrong when writing about their work, and why being yourself is one of the most powerful tools in your marketing toolbox. She also walks us through the businesses she started and closed down and how that lead to her starting her copywriting business. She also highlights on why saying yes to every job can actually help you hone in on your services and discover what you do and don't want to offer to your clients. We also dive into:The difference between “just writing” and strategic copywritingHow Emily approaches writing for designers and visual thinkersPractical tips for tackling your About page, bios, and website copyHer journey from starting a brick-and-mortar business to becoming a sought-after content expertWhether you’re DIYing your own messaging or ready to outsource, this episode is packed with insights to help you write words that work.This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

When the traditional path in interior design didn’t feel like the right fit, Ashleigh Cochran trusted her instincts and chose something different. In this episode, she shares how that bold decision led to the creation of Oar Haus Interiors — a CAD and rendering studio built specifically to support other designers behind the scenes.Ashleigh opens up about her early love for the technical side of design, why she walked away from the full-service model, and how she turned a niche skillset into a thriving, values-aligned business. We talk about the power of learning through experience, setting boundaries that protect your creativity, and building a business that doesn’t just look successful — but feels good too.Whether you're at a career crossroads or simply craving more alignment in your work, this episode is your reminder that there’s no one right way to be a designer, and sometimes the most fulfilling path is the one you carve out for yourself.You can find Ashleigh at https://www.oarhausinteriors.com/Be sure to get an additional 15% off on services through Oar Haus InteriorsThis Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

In this episode of Founders & Friends we chat with Nina Silver, the founder of Drafted by Design. Nina talks candidly about how the birth of her son inspired her to make big moves within her drafting business. As her family grew so did her business so she talks in depth about the struggles and advantages in balancing the two. She also dives into the complexities of hiring employees and how she navigates managing a team. She talks about the importance of finding employees that she really can trust on the internet. Nina has been able to scale her team from 1 all the way to 11 in a matter of a few years. Nina is a designer and drafting expert known for blending creativity with precision. With a background in fine arts and a BA in Design from Cal State Long Beach, she discovered her passion for spatial planning and technical drawing early on. Her career spans residential, commercial, and hospitality projects, and she’s built a reputation for detailed, intuitive plans that bring design visions to life. Today, she leads a growing team, supporting designers nationwide with streamlined, high-quality drafting services.You can find Nina over at https://draftedbydesign.com/This Episode was brought to you by Vetted by DesignIf you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

In this episode of Founders and Friends, we’re joined by Kathryn O'Neil, a virtual CFO and bookkeeper who’s on a mission to help interior designers ditch the spreadsheets and build thriving, profitable businesses.With a degree in architecture and a promising career at a design firm, our guest never imagined pivoting to finance until the 2008 recession hit. After being laid off and watching her firm close its doors, she found herself rethinking everything. What followed was a bold move back to school for an MBA, a shift toward entrepreneurship, and ultimately, the creation of a virtual bookkeeping business specifically tailored to interior designers.Now, with over a decade of experience, a QuickBooks ProAdvisor certification, and a deep understanding of the design industry, she’s known as the go-to “bookkeeping fairy godmother” for creatives. In this episode, she shares how her unexpected career path led her to support designers in understanding their numbers, streamlining their systems, and making smarter business decisions. She dives into how giving birth to her daughter really fueled her to stay dedicated to her business. We also talk about what designers often get wrong about their finances, the difference between a bookkeeper and a CFO, and why tracking your profitability is more empowering than intimidating.If you've ever felt overwhelmed by receipts, spreadsheets, or the mystery of your profit margins—this episode is for you.You can find Kathryn over at https://www.thedesignerscfo.com/This Episode was brought to you by Vetted by Design If you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business. www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

In this episode of Founders and Friends, host Ronniesha Rivera sits down with longtime friend and designer Summerlyn Feckner, founder of Ginger Designs, for a candid conversation about building a creative business, balancing motherhood, and embracing the unexpected turns of entrepreneurship.Summerlyn shares her early days juggling multiple jobs during design school, working her way up in a construction company, and eventually launching Ginger Designs after nearly leaving the industry. She reflects on how support from her husband and community helped her step into business ownership and how her company has evolved from its humble beginnings into a bold, full-service brand.Now, Summerlyn and her partners have taken on a new challenge: acquiring a 28-year-old custom cabinet shop. She opens up about how this venture ties into their long-term vision of offering comprehensive, design-build home services. Along the way, Summerlyn and Ronniesha discuss the realities of growing a team, navigating co-founder relationships, and what it takes to lead with authenticity.Whether you're a designer, creative entrepreneur, or navigating your own business pivot, this episode is packed with relatable insights and refreshing honesty.Follow Ginger Designs on Instagram or visit their site to see their latest work. And don’t forget to subscribe to Founders and Friends for more real conversations with creative leaders shaping the future of design.This Episode was brought to you by Vetted by Design If you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business. www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273

In this episode, I open up about my own entrepreneurial journey. A path that, honestly, started with what felt like three major failures.My very first design job out of college was at a small boutique firm. I had interned there previously, built great relationships, and landed what felt like my dream “big girl” job. But as time went on, I found myself craving more responsibility, more creativity - just more. It became clear that there was no room to grow in that role, and although it was heartbreaking, I left. Walking away from what I thought was a forever job felt like a loss of identity. I questioned everything - was I even a designer anymore?Next came a role at an architecture firm. But this was during the pandemic, and to be honest, the job barely existed. There’s not much to say other than it also ended, and even though I didn’t feel as crushed, it still stung. Another job, another chapter closed.Then came the construction company and surprisingly, this was probably my favorite job of them all. I was there for almost a year and genuinely thought I was on the path to something bigger. I started working toward a senior role, and for a while, everything felt aligned. But then, out of nowhere, the owner let me know I wouldn’t be moving up, I’d remain in a junior role. Three years into my career, and it felt like I was stuck in place. Again. I wanted autonomy. I wanted creativity. I wanted more. So, I left. Again.Three jobs in three years… cough yikes.After the construction job, I hit a crossroads: Do I go find yet another job and keep trying to prove myself to someone else? Or do I bet on me?I was so deeply over the cycle of trying to convince people of my worth. I knew what I brought to the table. I just needed the chance to show it. So, I took the leap and launched Alder and Stone Interiors.In my first two years of business, I profited somewhere around $100K. (I could crunch the exact numbers, but we’ll just round it.) Yep $100,000. And every dollar was a reminder that leaving those jobs wasn’t failure. It was redirection.So, if you take anything from this story, let it be this: always bet on yourself. You might just be amazed at what you can build.This Episode was brought to you by Vetted by Design If you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business. www.vetted-bydesign.comhttps://www.instagram.com/vettedbydesign/Connect with all things Founders & Friendshttps://www.instagram.com/foundersandfriendspod/https://www.facebook.com/groups/1706365610291273