10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment

Adam Stoker, the CEO of EKR, returns to the show to discuss what can be learned about AI and risk-taking in destination marketing from Visit Myrtle Beach's "Mitarry Best". Adam comments on how the relationship between agency and brand determines the level of success something creative like this can achieve. Listen to our episode with Stuart Butler! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

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This episode is 29 minutes long.

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This episode was published on February 21, 2024.

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