Brands & Campaigns
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Brands & Campaigns is a business podcast hosted by EKR. It has 27 episodes, with the latest published December 2024.
How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected] (mailto:[email protected]) .
business ·en ·27 episodes
27: Behind the Hidden Sailors: Insights on Multi-Agency Partnerships and Content Creation and Jaguar’s Next Move
26: Making Waves: How Water Polo and Big Partnerships Shaped a Navy Campaign
25: Too Pretty for AI? A Look at San Juan County's Clever Campaign
24: How Projects like "Agencyland" Become More Than Just an Idea
23: Behind “Agencyland”: A Board Game From This January
22: A Conversation with EKR’s Resident Fantasy Football Enthusiast
21: A Look Behind the Scenes of ESPN’s “Only in Fantasy” Campaign
20: How Knowing The Brand Can Replace The Brief
19: Celebrating Centenarians with a Fun Campaign from A&W
18: Flexibility + Partnership = Clever Campaigns
17: How Superstitions, Timeliness and the Stanley Cup Led to a Successful Campaign for KFC Canada
16: What Made Tinder’s “It Starts With a Swipe” Campaign Successful?
15: How Tinder Reclaimed "The Swipe"
14: How Small Insights Can Lead to Large Campaigns
13: How Unique AI Insights Led to a One-of-a-Kind Campaign From KitKat
12: When and Why Does Shock Value Work In Advertising?
11: The Story Behind Starburst’s Iconic “Berries and Cream” Commercial
10: What The Industry Should Learn from the 'Mitarry Best' AI Experiment
9: 2024 Superbowl Ads: The Best and Worst
8: How Visit Myrtle Beach’s AI-Generated Campaign Took Reddit By Storm
7: How Real-Time Marketing Helped Oreo Go Viral
6: Oreo's Viral Super Bowl Tweet
5: REACTION: Blockbuster's “We still have DVDS” Campaign
4: Blockbuster’s “We Still Have DVDs” Response to Netflix
3: REACTION: MLB’s “Baseball is Something Else” Campaign
2: MLB's "Baseball is Something Else" Campaign with Josh Bogdan
1: Welcome to Brands & Campaigns
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