#100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson

In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong practice culture. The conversation highlights the significance of autonomy, accountability, and the role of incentives in motivating team members. Dr. Erickson shares insights on establishing core values and creating a culture that fosters service and engagement, ultimately leading to improved patient experiences and practice growth.Takeaways:Realistic expectations of success are crucial for team buy-in.Creating a culture of service enhances patient experiences.Autonomy and accountability drive team motivation.Establishing core values helps shape practice culture.Incentives should align with team motivations and practice goals.Leaders must lead by example to cultivate a positive culture.Chapters00:00The Power of Team Involvement in Marketing03:40Understanding Team Dynamics and Shared Goals11:49Creating a Culture of Service and Autonomy20:29Navigating Staff Turnover and Building Resilience30:16Establishing Core Values and a Unique Culture39:29Motivating Teams Through Incentives and Marketing Engagement46:32Leading by Example and Cultivating Accountability...Connect with Dr. Sten Ericsonconnect@pathwaydentalsolutions.comwww.pathwaydentalsolutions.com