1006: Cracking the Code of Brand Science with Ethan Decker

Cracking the Code of Brand ScienceEthan Decker, Applied Brand Science– The Sharkpreneur podcast with Karl McKinnie Episode 1006 Ethan DeckerEthan Decker is a scientist by training and a marketer by trade. After 20 years in advertising, he now travels the world teaching marketing leaders and their teams how to use brand science to grow their business. He is a regular speaker and published expert on the topics of brand science, brand strategy, and marketing effectiveness. Ethan has a PhD in ecology and studied complex systems at the Santa Fe Institute. He has worked at some of the most storied ad agencies, including Crispin Porter + Bogusky (named Agency of the Decade) and 72andSunny (2x Agency of the Year). And he has travelled the world as a market researcher and strategic consultant.You can watch his TED talk online, where he dances like a peacock spider.Listen to this informative Sharkpreneur episode with Ethan Decker about cracking the code of brand science. Here are some of the beneficial topics covered on this week’s show:- How small changes in one area can have a significant impact elsewhere, like the butterfly effect. - Why advertising on social media might not be the best marketing for your brand. - How traveling the world can provide people with a perspective on cultural differences and universals in branding. - Why it’s important to strike a balance between creativity and data-driven strategies depending on the industry. - How using a mix of data, logic, and creativity increases your chances of success. Connect with Ethan:Twitter @edeckerLinkedIn linkedin.com/company/appliedbrandscienceLinks Mentioned:appliedbrandscience.com Learn more about your ad choices. Visit megaphone.fm/adchoices