1009. This Sales Technique Is Revolutionizing Our Sales Process

This one completely changed how I look at sales. In Week 3 of ASCEND, Ken Deemer broke down a simple framework for qualifying prospects around pain, budget, and decision-making, and we've already started refining our own sales process because of it. Instead of rushing to measure, estimate, and send proposals, we're learning to slow down, ask better questions, uncover the real problem, and determine whether an opportunity is actually worth pursuing. If you're tired of wasting hours quoting jobs that never close, this episode might completely change the way you sell. 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout  Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/