101. Attribution Without Action is Meaningless (Cart.com CMO Interview)

Rachel Truair is the Chief Marketing Officer at Cart.com, the leading provider of comprehensive ecommerce solutions that enable retail brands to easily sell and fulfill across every channel. Prior to Cart.com, she led both enterprise and SMB marketing teams at companies including Confluent, Adobe, Magento, Oracle, and 3M.Learn more about Cart.comConnect with Rachel Truair on LinkedIn: https://www.linkedin.com/in/racheltruair/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free