PODCAST · business
B2B Mentors
by Connor Dube
B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com
Episodes
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126. How To Turn Clients into Your Greatest Sales Asset
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Learn more at www.ProvenContent.com
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125. Growing Sales in the Trust Recession
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Learn more at www.ProvenContent.com
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124. Leadership Lessons With the Nonprofit Prophet
Matt George is the Nonprofit Prophet. 3X Bestselling Author. Executive Leadership Coach at Harvard Business School, TV Host, and speaker. 30 years as President/CEO in the nonorofit field. Kevin Harrington the original shark in the hit tv Shark Tank calls Matt George “The Nonprofit Ceo of our...
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123. How CMOs and CEOs Should Align for Hypergrowth
Carilu Dietrich is a former CMO, most notably the head of marketing that took Atlassian public. These days she advises CEOs and CMOs of hypergrowth tech companies. Current and past clients include Sprout Social, Bill, ActiveCampaign, 1Password, Segment, Miro and more. Connect with Carilu Dietrich...
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122. The New Rulebook for B2B Engagement
Amy Frampton has spent her career in marketing with 20 years of experience at companies like Microsoft, HPE, Smartsheet and BambooHR. Her passion is in storytelling from the perspective of the customer and creating messaging that connects with audiences in a unique way. Learn more about Nava...
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121. Scaling to 8-Figures (Outbound Secrets Revealed)
Eric Watkins has gone from an intern to the Executive team. Today, he oversees the entire company as the President of Abstrakt Marketing Group. While each role that Eric has held throughout his tenure at Abstrakt has been vital, his role in the restructuring of the Partner Sales division was one…
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120. Scaling a Brand in St. Petersburg (Or Any Local Market)
Ryan Bogden is an accomplished real estate professional & the Host of Talkin’ St. Pete Podcast. Ryan combines insightful local knowledge with a charismatic on-air presence. In the real estate arena he has achieved remarkable success as the team leader at Keller Williams St. Pete, transforming…
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What's happening after the click that's costing you SALES? - BONUS #107
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Learn More About ConvertAVisit: https://www.convertavisit.com/ Register for the free training: www.provencontent.com/roivirtual
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119. Secret Moneyball Marketing Strategy
Andy Ramirez is a "Moneyball Marketing" specialist and seasoned marketing leader who's built high-functioning teams that obsess over data and use it to quickly maximize ROI. He's led marketing teams at AWS, Amazon Prime, Smartsheet, New Relic, and now at Docker. Learn more about Docker:...
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118. The Mentor Mindset: Lessons From Coaching 108 CMOs to Success
Alan Gonsenhauser has 25+ years of experience as a Chief Marketing Officer and P&L General manager for global B2B firms in the Health Tech and SaaS Software domains with extensive cross-functional leadership experience in the go-to-market and finance functions. At Forrester and SiriusDecisions,...
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117. How to Master Authority and Conversions in Ecommerce
Greg Rollett is an Emmy® Award-Winning Producer, Best-Selling Author, media expert, and currently the Director of Growth at Grommet, where he helps makers, inventors and eComm business owners go from undiscovered to unstoppable. Learn more about Grommet: https://thegrommet.com/ Connect with Greg...
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116. Why Common Sense Marketing Needs a Comeback!
Jason Wood is the CEO of Specificity, an industry-disrupting digital marketing firm that has recently gone public. Through his entire career, Jason has leveraged emerging technology to better define audiences that far outperform the targeting found in big tech and big social. His style is often...
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Top CMOs Are Telling Us This - Are You Listening? - BONUS Ep. #106
Top CMOs Are Telling Us This - Are You Listening? Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Learn More About ConvertAVisit: https://www.convertavisit.com/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get…
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Remove These Roadblocks to Recapture More ROI - BONUS Ep. #105
Remove These Roadblocks to Recapture More ROI Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Learn More About ConvertAVisit: https://www.convertavisit.com/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to...
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115. How B2B Marketers Can Take Back Control of Their Time
Gil Allouche is a software engineer turned data-driven growth marketer, an Advisor and the Co-Founder and CEO of Metadata, two year running inc 500 company - the Marketing OS that eliminates repetitive marketing tasks and improves performance at the same time. This means less time spent on…
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Do THIS before spending another dime on your marketing! - BONUS Ep. #104
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Learn More About ConvertAVisit: https://www.convertavisit.com/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email…
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114. Jay Baer’s Secrets on How To Exceed Your Customers’ Need for Speed
Jay Baer is a world renowned speaker, business growth and CX author, advisor, and expert. He’s the New York Times best-selling author of seven books, founder of 5 multi-million dollar B2B companies, and one of the most-popular tequila influencers in the world. Check out Jay’s most recent book…
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How can small B2B businesses generate enterprise level results? - BONUS Ep. #103
How can small B2B businesses generate enterprise level results? - BONUS Ep. #103 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing...
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113. 5 Key Competencies Every B2B Marketing Team Needs To Master
Stacey Danheiser is a former Fortune 500 marketing leader, best-selling author, trusted advisor and the Founder of SHAKE Marketing Group, a go-to-market consultancy. Stacey’s customer value-led approach has transformed the growth trajectory of 45+ B2B brands leading to exceptional results like…
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112. Customer Insight Secrets to Accelerate Your Marketing Success
Karrie Sanderson is an executive marketing leader with deep expertise in GTM strategy, brand development and growth, communications, creative studio leadership, leading high-performing teams, and building strong cross-functional partnerships. Karrie's most recent SaaS marketing leadership...
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111. How Not to Suck at Marketing
He’s been featured in AdAge, Forbes, CMO.com, Fast Company and several top podcasts. Jeff Perkins is the author of How Not to Suck at Marketing, a speaker, and current CMO at Greenlight Guru. Prior, Jeff was CEO of ParkMobile and CMO at QASymphony (now Tricentis), which he supported raising over...
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110. How to Master B2B Healthcare Marketing (3 Key Pillars)
Larry Kaiser is an 18-year veteran of the Healthcare IT market, a speaker, the current Chief Marketing Officer at Clearsense, and winner of the 2020 HITMC Award for Health IT Marketer of the Year. Prior, Kaiser built and led the marketing function at Optimum Healthcare IT and led NTT Data’s...
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109. Think Like a CEO, Act Like a CRO, Talk Like a CMO
Denmark Francisco has been involved in four major acquisitions of technology startups with over $837M in total value generated. He has 14 years of growth experience, including as ex-CMO of KnowBe4 and growth hacking at DigitalOcean. Learn more about Blackbox Consulting:...
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108. The Dropout Multimillionaire: How to Succeed in Business with No Money, No Education, and No Clue
Brian Will is the bestselling author of "The Dropout: Multi-Millionaire" and "NO... The Psychology of Sales and Negotiations," and a serial entrepreneur with over 35 years of experience. He has created seven highly successful companies across four industries, worth over half a billion dollars at...
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107. B2B Storytelling Strategies that Convert Decision Makers
Adrian Fulle is the current Global Chief Marketing Officer at ByoPlanet and former entertainment industry executive. From the rebel side of corporate, Adrian is passionate about building high performing marketing strategy leveraging storytelling skills and B2B marketing models sourced from…
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106. Is B2B Decision-Making More Vital (and Emotional) Than B2C?
Wendy Lurrie is most recently the CMO at Sinequa and high-level marketing leader at organizations like Medidata Solutions and well recognized marketing agencies. She's an expert across the full spectrum of marketing disciplines with broad and deep experience in brand, direct, CRM , digital...
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This or That? (B2B Lead Gen) - BONUS Ep. #102
This or That? (B2B Lead Gen) - CC #102 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt-in required, at...
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CMO Alliance Session on Podcasting for B2B - BONUS Ep. #101
CMO Alliance Session on Podcasting for B2B - CC #0101 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt-in...
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Most Powerful B2B Marketing Method? - BONUS Ep. #100
Most Powerful B2B Marketing Method? - CC #100 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt-in required, at...
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Can You Get The Big Benefits of Podcasting, Without a Podcast? - BONUS Ep. #099
Can You Get The Big Benefits of Podcasting, Without a Podcast? - CC #099 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no...
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Podcasting for Your Business is Not What You Think - BONUS Ep. #098
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
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105. The Big B2B Buying Disconnect
Allyson Havener leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper-growth marketing from...
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104. Breaking Through Your Biggest Content Challenges
Marc Dube is a multi-time entrepreneur, real estate investor, and industry innovator in content marketing. Marc is currently the President and Founder at ProvenContent.com, supporting hundreds of B2B clients in over 70+ industries produce their custom content. Learn more about Proven Content:...
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103. Get Bold about Branding, Building Trust, and B2B
Scott Farace is the current Chief Marketing Officer at Celero Commerce and former sports and entertainment executive working with well known brands like bank of America, UPS, Sears, and Mastercard, and talents such as Garth Brooks, Christina Aguilera, Shania Twain, Phil Collins, and the…
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102. Robert Rose’s Killer Content Marketing Strategies to Go Bigger, Faster
Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. For more than 12 years, Robert and his firm The Content Advisory has worked with more than 500 companies, including 15 of the...
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101. Attribution Without Action is Meaningless (Cart.com CMO Interview)
Rachel Truair is the Chief Marketing Officer at Cart.com, the leading provider of comprehensive ecommerce solutions that enable retail brands to easily sell and fulfill across every channel. Prior to Cart.com, she led both enterprise and SMB marketing teams at companies including Confluent…
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100. Dominate Your Global Marketing - Strategies for Technology Industries (Expert Interview)
Greg Perotto is a global marketing leader passionate about building brands, creating categories and disrupting the status quo with better ways of doing things. Over his 25+ year career, he has lead, coached and developed teams to build brand and grow revenues at Secureframe, New Relic…
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99. The Harringtons: How They Went From Infomercial Empire to Digital Domination
Brian Harrington is a partner in Kevin Harrington Enterprises and son of Kevin Harrington, the Original Shark of Shark tank. He owns, operates, and regularly consults with dozens of high level organizations and has worked closely with a number of Fortune 500 companies, top influencers and thought...
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98. CMO Lessons from Over 18 Successful Exits (Expert Interview)
Meagen Eisenberg is a seasoned executive, board member, and advisor with over 18 successful exits (including 3 IPOs and 15 mergers and acquisitions). Meagen she currently leads the marketing and growth teams at Lacework as Chief Marketing Officer and serves on the board of G2, WorkStep, and…
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97. The Godfather of Social Selling (Expert Interview)
Koka Sexton is known for his work in the field of social selling, digital marketing, and branding. He's held marketing leadership roles with brands like LinkedIn, Hootsuite, Slack, and more. Koka is currently focused as a social media strategist and consultant, and is leveraged for his expertise…
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96. How to Win the Day with James Whitaker (Expert Interview)
James Whittaker is a three-time bestselling author, award-winning entrepreneur, and host of the Win the Day with James Whittaker podcast. He's helped thousands of people in 20+ countries to Win the Day® every day and has personally coached Olympic gold medallists, billion-dollar CEOs, and special...
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Why Are Marketing Leaders Not Getting More Budget? - BONUS Ep. #097
Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
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95. Strategically Staffing Your B2B Marketing Team (Expert Interview)
Greg Moores is Director of Marketing at Search Solution Group, an award winning full-service recruitment, staffing, and executive search firm that specializes in providing industry-specific recruitment services. He has over 10 years of expertise in marketing, product & brand development,...
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94. How Marketing Leaders Can Turn Income to Wealth (Expert Interview)
Ryan George is the Chief Marketing Officer at Docupace, the wealth management industry’s go-to back office platform. He’s a brand builder, content creator, idea connector and conscious leader shining a light on the best of what the financial advice and investment industry has to offer. Learn more...
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Go Bold: Big Moves for Your B2B Content Strategy - BONUS Ep. #096
Go Bold: Big Moves for Your B2B Content Strategy - CC #096 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt-in...
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Connor Interviewed on the Creating The Greatest Show Podcast
Full feature here: https://www.creatingthegreatestshow.com/e/actively-listening-to-your-guest-connor-dube-creating-the-greatest-show-episode-024/ Connect with the B2B Mentors Podcast host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content...
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Connor Interviewed on The Product Marketing Show - Hosted by Content Beta
Connor Interviewed on The Product Marketing Show - Hosted by Content Beta Connect with the B2B Mentors Podcast host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content...
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Inbound or Outbound ... Where Should I Focus? - CC #095
Inbound or Outbound ... Where Should I Focus? - CC #095 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt-in...
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Is Hiring a Marketing Vendor the Right Move in a Down Economy? - CC #094
Is Hiring a Marketing Vendor the Right Move in a Down Economy? - CC #094 Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/ Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no...
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CMO of SKYGEN USA, Don Polite
Don Polite is CMO at SKYGEN where he leads the Marketing Organization on continuing to position the company as an industry leader in Specialty Benefits Administration with its technology-enabled solutions. Don has also served as Vice President, Brand & Corporate Marketing at Johnson Controls and...
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ABOUT THIS SHOW
B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com
HOSTED BY
Connor Dube
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