101 Episodes In: My Honest Reflections on Built Environment Marketing with Ayo Abbas

Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business.Ayo Abbas shares what 101 episodes, 20,000+ downloads and 70+ guests have taught her about the state of built environment marketing in 2026, and what separates the firms who are winning from those watching their pipelines dry up.She covers four defining themes:the real role of AI in your marketing toolkitwhy brand has finally overtaken portfolio as the key differentiatorthe industry's persistent failure to value marketing talentwhat the LinkedIn algorithm shift actually means for how you show up.This one's for anyone who's ever had to justify a marketing budget, fight for headcount, or convince a partner that the work doesn't just speak for itself.Resources DOWNLOAD - 101 practical ideas to get more from events checklistAbbas MarketingBarbour ABI - The Case for Marketing Investment in the Built EnvironmentPrevious episode linksMace with Danielle Regan and Dave Hendy Episode 23 Part 1 and Part IIRachel Bell and Rob Sargent, Stride Treglown- Episode 1 Rick Robinson - Episode 6Magnus Strom - Episode 25Tristram Carfrae - Arup Episode 47About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.