The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21.We talk through:What's happening at the event this year including must see sessionsHow to navigate the programme and events so you reach your business goalsHow to manage your marketing and BD approach so you get the biggest bang for your buck.Resources DOWNLOAD - 101 practical ideas to get more from events checklistUKREiiFAbbas MarketingAbout the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations.Together we break down the seven deadly sins of built environment communications: from missing the bigger picture to a lack of crisis preparedness, short-term thinking to leadership that fails to listen.We also introduce a free diagnostic tool that helps organisational leaders identify which comms challenges are most pressing which you can access here https://www.matt-pr.com/get-diagnosed, and we explain how the Collective brings the right senior expertise to each brief.If your organisation is navigating major infrastructure, stakeholder engagement, or reputation management, this one's for you.About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.Key takeawaysLinkedIn organic reach is declining across the boardEngagement now matters more than reachBeing connected no longer guarantees visibilityHashtags are losing their role as content signalsComments can outperform standalone posts.Resources and linksBEMS roundup episode from end of 2025Reports on the 360Brew algorithmLinkedIn Post Performance Tracker and/or training [email protected] the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating.Anna brings sharp, no-nonsense realness on what great clients look like, why strategy is still misunderstood, how digital measurement changed everything, and the counter-intuitive case for investing in your brand hardest when the market is at its toughest.Key takeawaysWhat great clients do differently (and strategy vs tactics)Trust, AI, and the role of media / gatekeepersExpectations, complexity, and measurement in modern marketingFuture-facing skills: brand building, critical thinking, and using AI wellResources and linksAyo Abbas on LinkedInAbbas Marketing websiteRidgemount agency websiteAnna Hern on LinkedIn Contact Ayo: [email protected] the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home.This episode looks at why strategic networking has to match your positioning and what happens when it doesn't.If you're an architect, engineer, or consultant spending time going to events that aren't converting, this one's for you.Key takeawaysYour networking strategy should directly reflect your positioningBeing 'out there' isn't enough. Visibility only counts when you're visible to the right peopleMost firms are spending the majority of their networking time with competitorsStrategic networking comes down to three things happening at once: the right decision makers, at the right time, in the right contextThe firms winning better work at better fees go to fewer events — but they make each one count. Focus beats volume every time.About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market.This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than just proposals and pretty pictures.This is part II of the episode where I'm interviewing Keelin and if you want to check out part 1 where Keelin interviews me on her show head here http://aecmarketeer.fireside.fm/141Key takeawaysHow to use AI as a strategic tool rather than a content crutch - and why the difference matters for qualityWhy marketers need to speak the language of business: KPIs, win rates, and bottom-line impactThe critical mistake most firms make when they think "marketing" means "proposals person"What UK AEC firms must understand about US state licensing, office requirements, and regional differences before expandingHow to translate your strategic value into terms that leadership actually understands and respectsThe game-changing mindset shift: clients aren't buying your time, they're buying your 20+ years of expertiseAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.Key takeawaysWhy you must understand that clients aren't buying your timeIdentify your unique value proposition and share it via real-world examplesApply the 3-step Value Framework:The importance of articulating your value clearly to avoid the "race to the bottom"Why you need to own who you are and stop apologisingResources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.iiXlDJoqObIMMcYPE4od

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026Ways you can support this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.Episodes in 2025Ep 92: AI in marketing: The good, the bad, and the realityEp 91: Why marketing funnels don't work for B2B and what to do insteadEp 90: Lessons learned from 5 years of podcastingEp 89: Using spoken communication to build confidence and authority with Tom CoupeEp 88: Architecture and construction industry awards from three perspectivesEp 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo AbbasEp 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo AbbasEp 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo AbbasEp 84: Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte ClementsEp 83: Reframing sustainability and climate communications with Rosie Cade and Brigitte ClementsEp 82: We’re back for 2025

In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.Key takeawaysStuart and Kristian shared:How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teamsThe opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for the AI-enhanced future Resources and linksAbbas MarketingLimesladeDowsocial MarketingFyxer.ai - Meeting management and transcription toolNotebookLM - Document summarisation and podcast creationCrystal Knows - LinkedIn profile analysis toolSocial Media Marketing podcast - AI marketing resources and toolsMIT study on AI making people lazy About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.oh and here are the two LinkedIn posts that sparked this conversation:Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDAAnna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDAResources and linksAbbas MarketingAfand.coEsTeam.ProApril DunfordAlice Widger - Milk It DigitalKatelyn BourgoinChris WalkerAntonia Wade - Transforming the B2B Buyer Journey About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architectsWays to build client trust through storytelling What makes great architectural communicators stand out - It's not just brilliant design but being adaptableThe need for structured preparation frameworksHow to handle unknown questions confidently Ways to scale relationship management across a firmAnd much more. Resources and linksAbbas MarketingDesign Communication TrainingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win. I share:How to approach awards strategically Ways to research and select the right awardsTips on what makes award entries compelling The importance of using accessible language How to structure winning narratives and tell compelling stories Ways to prepare for judging visits What judges actually look forResources and linksAbbas MarketingRIBA Awards Judging ApplicationsArchitizer A+ AwardsAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.We share:How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.Why we feel B2B marketing is way more rewarding than B2CHow to manage client expectations in technical PRWhat effective content repurposing looks like in practiceResources and linksAbbas MarketingGarrett Public RelationsminimassAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck. DOWNLOAD MY UKREiiF PREP CHECKLISTResources and linksAbbas MarketingUKREiiFGrowth IgnitionAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegatesTips on networking and how to build fruitful business relationshipsNew features and formats for 2025 at the show Some of the must-see sessionsDOWNLOAD MY UKREiiF PREP CHECKLISTResources and linksAbbas MarketingUKREiiFGrowth IgnitionAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.We covered a lot of ground across the two episodes including: The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed as a marketerResources and linksAbbas MarketingRising TideLoki Architecture and DevelopmentArchitects Climate Action Network (ACAN)Don't Waste Buildings NetworkGreen Finance InstituteUK Green Building Council (UKGBC)DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.Key discussion topics include:The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed as a marketerResources and linksAbbas MarketingRising TideLoki Architecture and DevelopmentArchitects Climate Action Network (ACAN)Don't Waste Buildings NetworkGreen Finance InstituteUK Green Building Council (UKGBC)DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me [email protected] this episodeBeing backNew format for 25What's happening nextThanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. FreebiesSocial media marketing posting checklist Practical Snacks Mini-series PlaybookResources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episodeData and digits Themes and clips Predictions for 2025 What's next for the showBloopers and outakesThanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbookesources and linksAbbas MarketingHutton&AgencyAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina FarrellEp 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin IqbalEp 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss ChildsEp 77: How to win your first projects as a new built environment company?Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series]Ep 73: How to maximise impact on your website home pageEp 72: Introducing ‘The Practical Snacks’ mini-seriesEp 71: Finding the right marketing approach as a small architecture practice, Jon ClaytonEp 70: What marketing tip would you give a practice starting out today?Ep 69: Event business development and networking tipsEp 68: Ep 68: Are you ready to make it happen?Ep 67: How to make sure you get the most value out of industry event?Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan SpencerEp 65: Successful marketing starts with messaging, targeting and positioningEp 64: Finding your voice to spark change with Professor Sadie Morgan OBEEp 63: The hidden features of LinkedIn: How to power-up your content’s impactEp 62: Introducing AI: get smarter with your built environment marketing

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include:Understanding the connection between storytelling and brandHow to develop your brand strategy to differentiate your practiceThe need to build strong brand foundations Whether brand or strategy are a 'dirty' wordWays to uncover client perceptions about your firmResources and linksAbbas MarketingHutton&AgencyAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  FIND OUT ABOUT OUR END OF YEAR SERVICESWays you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. -----The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. In the live we talked about:How to figure out your message and approach that will resonate with the government agendaWays to find opportunities to share your solutions, thoughts and opinionsWhat journalists want and are looking forThe need for speed and quick turnarounds.About the showTAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALLThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  LinksWork with Ayo and Abbas Marketing - End of Year services Cany Ash - Profitable neighbourhoods campaignWays you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. -----FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.In this episode, we talked about:How FCB Studios reimagined their brand strategy and found a refreshed voiceWhy choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approachThe importance of storytelling and focusing on social impact and cultural value to elevate their brand storyResources and linksAbbas Marketing FCB StudiosNice and SeriousAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and LinksAbbas Marketing Ep 65: Successful marketing starts with messaging, targeting and positioningSEO basics to keep your content on topMagnus Ström: Ep 25: Finding your niche and focusAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:How to research and find relevant podcastsThe key questions to ask yourself in order to create a compelling pitchHow to prepare for a podcast interviewHow to promote a podcast appearanceDOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HEREAbout the showPractical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers. Resources and linksAbbas Marketing Listen Notes - Good for podcast research as well as Spotify and AppleInterchange podcast - the integrated transport delivery podcast I host and produceWays you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.Resources and linksAbbas MarketingArchitizer Future Fest - How to tell better stories to get better clients free webinarHeadline by Co-ScheduleMailerlite About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Catch up on previous 'snacks'SEO basics to help your content rank on GoogleOptimising your website home pageIntroducing Practical SnacksWays you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.  Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.DOWNLOAD OUR FREE SEO BASICS CHECKLISTResources and linksAbbas MarketingAHREFS SEMRushKeywords EverywhereGoogle Search ConsoleAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Catch up on previous 'snacks'Optimising your website home pageIntroducing Practical SnacksWays you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist.Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.Resources and linksAbbas MarketingOptimising your website home page checklistAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show If you like this show, don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.The mini-series is brought to you by Ayo Abbas from Abbas Marketing.Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable.Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about:The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.The importance of building a strong personal brand in architectureLocal marketing for architecture firms and the need to get stuck in.Networking and community engagement and how it can benefit all aspects of your business and mindset.How he’s developed websites over the yearsHow he has taken a productised approach to market his design services.Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.  LinksAbbas MarketingJon ClaytonAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.  Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".And you'll hear responses across three main themes. Thanks so much to those who took part. Julia NichollsRob FiehnPascale ScheurerLynda ThompsonAmy EdwardsShirin IqbalAngela LyonsAlex McCannAshley FauguelAbout the showThe show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:Ways you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.  About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email [email protected] and LinksUKREiiFBuild UpThe Build-Up UKREiIF breakfast event - Wednesday 22 MayAbbas MarketingOneworks

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email [email protected] if you have any questions. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares:- How she found her voice- The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the importance of community- Why she believes that the industry needs more diversity - Her plans for the future.Resources and linksAbbas MarketingdRMMQuality of Life FoundationMusic in Offices - City of WomenNational Infrastructure CommissionWays you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist. Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections. We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more. To access the slides and to watch the video recording for this episode click here. Resources and LinksAbbas MarketingStacey MeadwellToolsStreamyardRestreamEcammWays you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.Key takeaways:- A quick rundown on what AI is- AI tools that we’ve used- Practical ways you can get started using AI in your marketing workflowsThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  Resources and LinksAbbas MarketingBloom CreativeBidwellsClick here for the full shownotes including a list of the tools mentioned in this episode.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of year episode so you'll get:My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. EpisodesEp 60: From ballerina to architecture marketing with Ellie SharpeEp 59: How to master LinkedIn as marketersEp 58: Growing and marketing your profile online with Chris SimmonsEp 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen DrewEp 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part IIEp 55: Content, Climate and Thought leadership with Rachel Davies, Hoare LeaEp 54: B2B Content creation: Avoiding overwhelm and getting strategicEp 53: Growing an architectural firm with Andy Matthews, Andy Matthews StudioEP 52: Boring, boring, boring: how to inject creativity into your marketingEP 51: Property, pavilions and partnerships with Andrew Foord, JLLEp 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo AbbasEp 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo AbbasEp 48: The changing social media landscape with Ayo AbbasEp 47: Marketing to help make the world a better place with Tristram Carfrae, ArupEp 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo AbbasEp 45: A concrete approach to TikTok with Andrew AthiasEp 44: ChatGPT and AI: A big opportunity?Resources and links12 days of Martech download How to tell stories to get better clients webinar - Architizer Future FestWays you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.In this episode, we talk aboutSuccession planning and acquisitions The power of focusing on the human story and campaignsHow thought leadership and innovation are key parts of their marketing approachTheir approach to awards and the role is has played in boosting visibilityHow they've re-adopted an 'old school' tool for presentations, pitches and collaborationLinksAbbas MarketingPerkins&Will U+IAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk abouthow Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality contenthow he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public.why more architects should embrace marketing to communicate their skills LinksAbbas MarketingStacey MeadwellWatch previous episodes of Stacey and Ayo's B2B breakdown LivesAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo. In this episode we talk abouthow Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality contenthow he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public.why more architects should embrace marketing to communicate their skills LinksSquire and PartnersAbbas MarketingArchitects InstructionThe well-meaning ArchitectAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.Our chat has now been turned into my latest podcast episode that is out today.It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified.Resources and LinksAbbas Marketing websiteArchitecture Social WebsiteBuild-Up Networking CommunityViral post with to.scale co-lab with Architecture SocialAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover:• How we can gain more credibility as marketers• The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity.ResourcesAbbas Marketing Hoare Lea websiteAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.We cover:The importance of thought leadership, how to get buy-in for it and how to do it.How they take a ‘no brochure’ approach and champion digital How they choose digital channelsThe importance of diversity and inclusion.ResourcesFT Longitude | The B2B Thought Leadership AgencyMr B & Friends | Brand strategy and design agency | Bristol UKHoare Lea | Engineers of human experiences.Built environment marketing consultancy | Abbas MarketingThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit. 

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create?Is it OK to stick to one type of content?Which content channels should you use, and how many?This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown. Resources and linksFind out about Abbas MarketingCheck out Stacey's website Bye bye for nowThis podcast is now taking a bit of a Summer break and will be back in September.More on the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices.  He was impressive then, particularly in the strategic way that he approached marketing and BD. It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s looking to get in place. Resources and linksFind out about Abbas Marketing here Check out Andy MatthewsRoach Matthews BuildUp talk with Andy Matthews - Homing In Packing a Punch webinar about small practicesThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Are you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and linksFind out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft WimbledonThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fascinating conversation which I hope you enjoy. Resources and linksFind out about Abbas Marketing here Check out JLL’s websiteFind out more on UKREiiFThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022.  Resources and linksFind out about Abbas MarketingCheck out Stacey's website Find out more about Susie Lober ShieldOtterMeet EdgarThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo