EPISODE · Jan 15, 2026 · 24 MIN
#102: The Truth about Being Cheap That No One Told You
from Win With Paid Ads · host Ashley Brock
Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they'll convert. You'll learn: ⚡️ Why "cheap" leads often cost you the most ⚡️ Why intent matters more than cost ⚡️ The difference between attention vs buyers ⚡️ How to measure lead quality the right way If you've ever wondered why some people buy instantly, and others never do, this episode will change how you approach your marketing forever. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads
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#102: The Truth about Being Cheap That No One Told You
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