Win With Paid Ads

There is a new place to run ads, and it is not Meta, Google, or TikTok. It is inside the conversations people are already having with ChatGPT. Today is the what, the who, and the where of ChatGPT ads, plus a big change that just made them relevant to almost every business. And the part most people miss: ChatGPT ads and using ChatGPT for ads are two completely different things. In this episode, Ashley breaks down: 🤖 What ChatGPT ads actually are, and why the intent behind them is so valuable 🤖 The announcement that changes everything: the minimum spend is gone 🤖 Who it is for, and who should wait 🤖 ChatGPT ads vs. using ChatGPT for ads, and why your inputs decide your edge 🤖 Why this is one play, not the play, and where it fits in a bigger strategy You'll walk away knowing whether ChatGPT ads fit your business, and why a new platform never replaces strategy, it just gives strategy a new place to show up. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

What you believe you build. What you doubt you delay. Marshawn Evans Daniels is a Reinvention Strategist who teaches women of faith how to build an extraordinary life and business. She went from Georgetown Law and running the fastest-growing woman-owned sports agency in the country to calling off her wedding six days out, rebuilding from rock bottom, and creating Believe Bigger. Her clients have generated more than $200 million. Her new children's book, Worthy Girl, teaches the same thing to little girls before the world talks them out of it. Ashley says this devotional was one of the biggest dominoes that had to fall for her to believe she could build Paid Ads Academy at all. So this one goes deeper than advertising, but it is still about advertising, because visibility starts with believing you are worth being seen. In this episode, they break down: 💙 "Little Me" and the voice in your head that talks you out of asking for more 💙 Why your hesitation on ads is usually not about the ads 💙 What this industry is really selling, and why it is making women more depressed 💙 The five identity mountains that keep you stuck even after you buy the course 💙 Why money is a mirror for worthiness 💙 How to bring your faith into your business without alienating anyone 💙 Why you cannot "find" your purpose (and what to do instead) 💙 Ashley reads the future she wrote down a year ago, and what has already come true You'll walk away understanding why belief is not the soft part of building a business. It is the part everything else is built on. Connect with Marshawn: @marshawnevans Worthy Girl Picture Book: https://worthygirlworld.com Believing Bigger Devotional Planner: https://believebigger.com/planner Start Here with Marshawn: https://marshawn.com/start-here Additional Believe Bigger products: https://believebigger.com 🏆 Join the Challenge: http://www.paidadscoaching.com/challenge?utm_source=youtube&utm_medium=organic&utm_campaign=description&utm_content= 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads (paidadscoaching.com/book)

What if your ads are right, the targeting, the creative, the budget, and the real problem is where you are sending people? Funnels do not usually break. They fall behind. Your buyer evolved and your page did not. This episode is funnels through the lens of buyer psychology and how people actually decide in 2026. In this episode, Ashley breaks down: 📈 Why everything works until it doesn't (and why that is a law of marketing, not a flaw in you) 📈 Guessing your next move vs. knowing it, and why mastery is certainty about the process, not the outcome 📈 How price, risk, and familiarity decide how much convincing a buyer needs 📈 What actually changed in 2026: compressed attention, a higher noise floor, and social proof that still works 📈 A five-step conversion audit you can run on one page this week You'll walk away able to look at a page and ask the right question: not "is my funnel done?" but "what is my funnel's next move?" 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Twelve people, a yacht, the Aegean, Santorini at sunset. And me, someone who could not unplug for four hours, fully present for the first time in years. This one is part recap, part love letter to my team, and part argument for something most business owners get wrong: rest is not a reward, it is a strategy. In this episode, Ashley breaks down: ✨ Why she takes her whole team on company trips (and why it is a statement, not a vacation) ✨ The trip itself: Athens, Santorini, Mykonos, and the moments that mattered ✨ How twelve people spent a week together with zero conflict, and the psychology behind it ✨ The "Invested, Rested, Connected" framework and what it means for clients ✨ Why rested, connected teams make better decisions and protect your account You'll walk away asking your own version of the question: what is my version of Greece, and what would happen if I gave my team something to work toward? 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

A client asked me once, in the middle of her hardest season, "How do you stay so steady?" She expected a strategy. The real answer was simpler and harder: it is what I believe. Most people think they have a strategy problem, a time problem, or a money problem. Usually it is a belief problem. A belief is just a thought you have repeated so often your brain treats it as fact. The good news is you can change it. In this episode, Ashley breaks down: 💙 Why beliefs matter more than strategy (and the brain science behind why they stick) 💙 The 10 beliefs she leans on to stay calm and make better decisions in a hard season 💙 How your old beliefs quietly become your next ceiling 💙 Why you can "try a belief on" before you fully believe it 💙 The one belief to pick up this week and carry into your next launch You'll walk away with a simple shift: you do not need ten new beliefs today, you need one you are willing to try on until your results catch up. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

What happens when your ads work so well that you burn out? That was Kalina's first good problem, and it was only the beginning. In this episode, Ashley reconnects with Kalina Denault, a family, maternity, and newborn photographer in Winnipeg, Canada. Two years ago Kalina was making $65,000 a year and was, in her words, the smallest fish in the mastermind. Her husband was skeptical about the investment. What happened next is the reason we do what we do. In this episode, they break down: 📸 Going from $65,000 a year to six figures, and then multi-six figures just six months into a new model 📸 Why ads that worked "too well" created a capacity problem (and why that is the good kind of problem) 📸 The single mastermind conversation that moved her from $600 sessions to $4,000+ full-service clients 📸 A $22 ad cost turning into a $4,000 client (a 181 to 1 return) and what an almost unlimited budget looks like 📸 The money mindset shift, and the honest conversation with her husband behind investing on a $65,000 income You'll walk away seeing that it is never the type of business that wins with ads, it is the type of person, and what becomes possible when you decide to be that person. Connect with Kalina: @kalinadenault 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Most people think paid ads are only for getting customers. But some of our best hires, around 15 of them, came from ads too. In her debut episode, Ashley sits down with Marianne Ewanouski, the head paid ads coach at Paid Ads Academy. Marianne runs every ad platform for the company (Facebook, Instagram, Google, YouTube, TikTok, Spotify, and the new ChatGPT ads) and coaches clients from zero revenue all the way to eight figures. She dreamed of Mad Men style advertising, fell in love with paid search instead, and found PAA through an Instagram hiring ad she applied to within 24 hours. In this episode, they break down: 💼 What hiring ads are, and how PAA grew to eight figures with 15+ hires and no recruiter 💼 How to run hiring ads on Google, LinkedIn, TikTok, and Facebook/Instagram (and why each platform is set up differently) 💼 Why every ad points to one careers page hub, built around real core values and a video application 💼 The qualify and disqualify trick that keeps you from paying for the wrong clicks 💼 Two mistakes Marianne sees on coaching calls: low-intent keywords and burying your credibility You'll walk away seeing paid ads as more than a customer channel. They are how you find the people who help build your business. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Ashley sat down with her husband and admitted something most entrepreneurs never say out loud: she thinks she's actually addicted to work. Not the cute hustle-culture version. The real thing. In this episode, Ashley gets honest about: - Why workaholism is the one addiction that gets rewarded instead of treated - The difference between knowing you work too much and actually feeling it - How the drive that built the business became the thing she had to question - What being a present parent really means, and where the gaps were - The reps she's doing now to choose rest over compulsion If something in your chest tightened reading that, that's kind of the point. This one's for you. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Every week on coaching calls, Ashley hears some version of the same question: I have the data, now what do I do with it? This episode is the exact decision tree she uses with every client to answer it. In this episode, Ashley breaks down: 🔍 The three signals that tell you it's time to scale (and what to do when only some are green) 🔍 Why a 4x ROAS on real spend can be worth more than a 12x on five dollars a day 🔍 The backend leak that looks like a scaling problem but isn't 🔍 When slowing down is the smartest scaling move you can make 🔍 The "do not scale yet" checklist most people skip You'll walk away able to look at your dashboard and make a clean decision instead of an emotional one. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

Emily Judice runs Be That Girl Coaching, and last spring she was getting a lot of advice about her ads. Most of it pointed toward handing the whole thing off to someone else. She decided to own the skill instead, and this episode is what happened next. In this episode, Ashley and Emily get into: 📈 The ad advice Emily got in April, and why she didn't take it 📈 Outsourcing your ads vs owning the skill yourself 📈 The realization that flipped her organic strategy (the people who already knew her vs the people who really needed her) 📈 Why better DM ad lead quality changed everything 📈 The data behind her best month yet, and what it actually paid for: hiring, traveling with family, a new house You'll walk away from this one seeing what it looks like when a business owner stops outsourcing the thing that matters most and decides to own it. Connect with Emily: @thatgirlemilyjudice 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

In this episode, Ashley shares exactly how her team is using AI to speed up results, why most people are using it wrong, and the framework that turns generic AI answers into strategic ones. In this episode, Ashley breaks down: 🤖 Why open AI tools give general answers, and what changes when AI is trained on your real data 🤖 Inside Rainmaker AI, the custom tool built on real client data, frameworks, and what's actually worked 🤖 The 4-step prompting framework most people skip: problem, solution, context, and clarity 🤖 How to find the blind spots you didn't know you had 🤖 Where AI fits beyond ads: hiring, time audits, and operations You'll walk away from this episode knowing the difference between using AI and using it strategically, because most AI gives you what should work, and the right setup gives you what has worked. Callan's Course: http://myrootabl.com/r/0wwtkC8k?rootabl=adswithashley 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

In this episode, Ashley takes you inside a room of eight-figure women founders, businesses worth $184 million combined, and shares the patterns that showed up in every single one of them. She's not giving away what was said. She's giving you what she learned. In this episode, Ashley breaks down: 🔑 Why not one of these founders scaled to eight figures on organic alone 🔑 Why the fastest growth often comes with the loneliest seasons 🔑 The hardest leadership call they all faced, and how to know when good isn't great anymore 🔑 The counterintuitive move they all made to scale: simplifying instead of adding 🔑 How they're building AI into their companies, and the 4 levels of human value that decide where your people should focus, You'll walk away from this episode with a real picture of what it takes to build at the highest level, plus the Amy Porterfield post that changed Ashley's life and the Julie Solomon invitation that proved she belonged at the table. Callan's Course: http://myrootabl.com/r/0wwtkC8k?rootabl=adswithashley 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

In this episode, Ashley walks you through what to do when your ads suddenly stop working, why the instinct to panic and start clicking buttons only makes it worse, and the step-by-step diagnostic she uses to find what actually changed instead of guessing. In this episode, Ashley breaks down: 🔍 Why one or two rough days is noise, not a pattern, and the 7 to 14 day trend that actually matters 🔍 How to define what "stopped working" really means before you change a single thing 🔍 The difference between an ad problem, a funnel problem, and a sales problem 🔍 How to use AI to spot the drop you're missing 🔍 The real reason most people fail (hint: they quit in the season that isn't fun) You'll walk away from this episode knowing how to diagnose a drop instead of guessing at it, which metric to look at first, and how to fix the real problem without thrashing every knob in your account. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

In this episode, Ashley is getting honest about the lie she believed for years: that winning meant staying productive every single minute. She breaks down why rest, fun, and a full life are the engine behind success. In this episode, she breaks down: ✨ Why stress triggers your brain and narrows your ability to think creatively ✨ How relaxation activates the part of your brain that generates your best ideas ✨ What "artist dates" are and why every entrepreneur needs to put them on the calendar ✨ How vacations directly improve business outcomes ✨ Why people buy your energy before your offer ✨ What exhaustion and frustration do to your business without you even realizing it ✨ How ads create the margin you need for more time, more memories, and more life You will leave this episode with a completely new way of looking at rest, creativity, and what it actually means to build a business that funds a life worth living. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley is back from a Costa Rica trip with a group of high-level business owners, and nothing looks the same. She came home with a completely new standard for her business, her team, her communication, and herself. In this episode, she breaks down: 📈 What a trip to Costa Rica with other business owners revealed about her own standards 📈 Why "good" will never scale or stand out in a crowded market 📈 The shift from wanting to be liked to choosing to be direct, clear, and respected 📈 Why Ashley rewrote her entire company's core values to attract A players and repel B players 📈 How Ashley's team is now required to use AI and what that actually looks like day to day 📈 Why the best entrepreneurs hire based on where they are going, not where they are right now You'll leave this episode with a sharper standard for what you allow in your business, your team, and your life. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley takes you behind the scenes of her More Than Ads event in Palm Springs that got hit by a windstorm, fell apart in real time, and became the most powerful leadership moment of her year. In this episode, she breaks down: ⚡ How a windstorm destroyed the entire event setup hours before go-time ⚡ What a destroyed event taught a room full of 7 and 8-figure entrepreneurs about leading through adversity ⚡ How Ashley used nervous system regulation when everything went wrong ⚡ The leadership shift that changed everything: stepping back so her team could own their roles ⚡ The 3 C's framework (connection, context, and choice) and how to use it when your team hits a wall You'll walk away from this episode with a real look at what it takes to lead a team, hold your standards, and stay grounded when everything around you is falling apart. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley breaks down how learning to regulate her nervous system completely changed the way she leads, scales, and shows up in her business. This episode dives into the science behind why high-performing entrepreneurs hit invisible ceilings and what it actually takes to break through them. If you've ever felt like you're white-knuckling your way through growth, constantly putting out fires, or emotionally exhausted even when the numbers look good, this one is for you. In this episode, Ashley breaks down: ⚡ The three nervous system states every entrepreneur needs to understand ⚡ Why your brain tracks your worst moments instead of your averages ⚡ How Ashley reframed scaling challenges as growth instead of personal failure ⚡The "open loop" habit that was secretly running her business (and how she broke it) ⚡Why an urge is data, not a command, and what that means for self-control ⚡ How building capacity as a leader matters more than adding more strategy Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley sits down with Brett Nikula, a seven-figure entrepreneur and licensed therapist who built Solace Counseling Associates into a market-leading practice and launched his online therapy coaching business, Marriage Essentials. Brett shares how mastering Google Ads created a snowball effect that let him own his local market, and walks us through the VIP day he did with Paid Ads Academy, where they rebuilt his online funnel from the ground up with simpler messaging and a strategy built on trust. In this episode, they break down: 🎯 How Brett scaled his local counseling practice and dominated his market with Google Ads 🎯 Why his online funnel was not converting and the shifts they made to fix it 🎯 What a VIP day audit looks like and how it changed Brett's entire strategy 🎯 Why business owners who resist paid ads are leaving serious growth on the table 🎯 The Conflict Cycle framework and what it teaches us about business and relationships If you are a service provider, coach, or entrepreneur trying to scale both locally and online while building something that actually lasts, this episode will meet you exactly where you are. Brett's perspective on relationships, conflict, and growth will challenge the way you think about your business and the people in your life. Connect with Brett: @marriage_essentials Join Brett's Win At Home Masterclass: https://www.marriageessentials.com/wahmasterclass Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley sits down with Catherine Licari to talk about what it really takes to build a business you are in control of.  Catherine walks through her journey from working in magazines to starting her first online luxury brand at 25, getting her MBA from Columbia, and creating The Small Business Planner to help entrepreneurs get a clear handle on their finances and operations. In this episode, they break down: 💡 How Catherine used her media background to get press and grow her first brand on a small budget 💡 What she learned in business school about why most retail businesses are not actually making money 💡 Why working with ad agencies made her feel out of touch with her own business, and what she did to fix it 💡 Why learning paid ads is the single best move a business owner can make 💡 Simple tips for product-based businesses on shipping, checkout, and running ads on multiple platforms 💡 How growing a profitable business gave Catherine the freedom to fund her surrogacy journey If you run a product-based business and feel like your ads are not working, this episode will push you to stop handing over control and start owning your results. Catherine's story shows what is possible when you decide to lead your business instead of letting it lead you. Connect with Catherine: @small.business.planner Order Your Own Small Business Planner®: https://smallbusinessplanner.com/  Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley sits down with Joe Hoye, co-founder of Nutritional Career and Coaching Institute and Impact Health Network. Joe shares how he struggled with ads for years, got burned by agencies, and finally decided to take control of his own results. In this episode, they break down: 📈 How Joe cleaned up his sales pages and got rid of what was stopping people from buying 📈 Why making his ads and landing pages consistent changed how people responded 📈 How his conversion rate went from 5% to 27% after one simple audit 📈 How his order bump went from 20% to 67% and upsells jumped from 20% to 50% 📈 How he went from making $91 for every $1,000 spent on ads to making $997 If your ads are running but the numbers are not making sense, this episode will show you exactly where to look and what to fix. Joe's story is proof that when you stop letting others run your business and start owning it yourself, everything can change fast. Connect with Joe: @joe.bestlife Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley shares the 10 books that completely changed how she thinks, leads, and builds her business. In this episode, she breaks down: 📚 The 10 books that shaped how she thinks and operates 📚 The core belief each book teaches 📚 Who each book is for and when to read it 📚 Why identity change always comes before business growth You'll hear lessons on leadership, habits, focus, scaling, delegation, rest, creativity, and thinking bigger than you ever have before. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this client spotlight, Ashley sits down with Dr. Loren Carver, owner of Barbelle Pelvic Rehab, a pelvic floor physical therapy practice in Canton, Georgia. Dr. Carver started her practice after noticing many women in orthopedic care were struggling with pelvic pain, incontinence, and other symptoms that weren't being fully addressed. Over four years, she built a thriving practice and a team of six people, all while educating her community about pelvic health. In this episode, we break down: ✨ How Google Ads helped her generate leads from people actively searching for pelvic floor therapy ✨ How combining Google Ads with Meta retargeting increased her leads by 40–50% ✨ How refining messaging and funnels helped top-of-funnel prospects understand her services ✨ The peace of mind ads provided during personal challenges ✨ Why trusting the process is key to scaling Connect with Dr. Loren: @barbellepelvicrehab  @drlorenofficial Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this episode, Ashley shares what she noticed after sitting down with eight-figure entrepreneurs. She breaks down traits she saw in how these entrepreneurs think, decide, and lead, and why success follows these behaviors. In this episode, she breaks down: 💰 Why intentionality changes every meeting, podcast, and piece of content 💰 How consistency builds trust faster than motivation ever will 💰 Why curiosity and learning create more income 💰 How energy, calm confidence, and preparation matter more than hustle 💰 Why long-term thinkers don't quit when things get hard 💰 How self-awareness, speed, and humility build real influence 💰 Why wealthy people think about money differently This episode will challenge you to stop waiting and start embodying the traits of the CEO you want to become. 🎙️ Earn Your Happy Podcast Episode with Lori Harder 🎙️ The Jasmine Star Show Podcast Episode 🎙️ Bolt Farm Treehouse YouTube Video Enjoy your stay at Bold Farm Treehouse   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this client spotlight, Ashley sits down with Kelly Bush, owner of Bush Life Agency, who turned her life insurance agency into a 300-agent powerhouse, all while balancing motherhood and the challenges of building a business from home. In this episode, we break down: ✨ How Kelly went from ICU nurse and stay-at-home mom to building a thriving life insurance agency ✨ Why her business isn't just about sales, it's also a personal development company ✨ How embracing coaching and refining her funnel transformed lead flow and recruitment ✨ The Google ads strategy that became her most profitable platform ✨ Why showing up, being coachable, and putting your name in front of people is the fastest way to grow Connect with Kelly: @theonekellybush Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, Ashley explains why most business messaging is forgotten and how to create messaging people actually remember. This episode shows you how to speak with confidence, clarity, and authority without overexplaining or copying anyone else. In this episode, she breaks down: ✍🏼 Why people buy energy, not just words ✍🏼 How the brain remembers patterns ✍🏼 What makes a tagline stick in someone's mind ✍🏼 Why copying others weakens your message ✍🏼 How consistency builds trust and faster decisions If you want your message to be clear, confident, and unforgettable, this episode will change how you communicate. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

If you think paid ads won't work for lawyers… this episode might change your mind. In this client spotlight, Ashley sits down with Laura Wester, criminal defense Lawyer and owner of Laura Wester Law in the Atlanta area. Laura practices criminal defense, DUI, serious traffic cases, protective orders, and driver's license issues. Before this year, she was starting from complete ground zero when it came to advertising. Fast forward to now? She just had an $82,000 month. She generated so many inbound calls from ads that she had to hire an answering service. And she temporarily turned her ads off because the volume was that high. In this episode, we break down: ✨ The test campaign that brought in high-quality local leads ✨ What happens when even a C-level ad strategy creates serious volume ✨ How learning ads gave her peace of mind beyond referrals ✨ Why advertising allows her to be selective about the cases she takes ✨ The mindset shift every business owner needs Laura shares what it was like learning ads from scratch, navigating tech, tracking, and why sticking with it became her proudest accomplishment of the year. If you're relying only on referrals, if you think your industry is "different," or if you've been putting off learning about ads because it feels overwhelming, Laura's story is your proof that it can work. Connect with Laura: @westerlawgeorgia Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

This episode is an honest conversation about why I almost never ask for refunds, and how that single habit has shaped the kind of buyer, leader, and business owner I have become. Why? The way you buy doesn't stop at the transaction. It quietly influences how you show up, what you tolerate, and the kind of people you attract into your business. In this episode, Ashley explores the deeper patterns behind refunds, commitment, and discomfort, and why those patterns often repeat on both sides of the sale. In this episode, she breaks down: 💰 How your buying behavior mirrors the clients you attract 💰 The common pattern behind refund requests she's seen over time 💰 Why discomfort is often mistaken for failure 💰 How buyer identity quietly shapes confidence and leadership Be the buyer you want to attract. Everything else tends to fall into place. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this client spotlight, Ashley sits down with Jasmine Womack, author, speaker, and CEO, who helps women in leadership monetize their expertise through a book and business coaching program. If you've ever felt stuck in perfectionism, scared to run ads, or convinced you "aren't technical enough", this episode will shift your perspective. This episode breaks down: ✨ How a mindset shift helped her write her book in 12 days ✨ How a free challenge turned into paid offers and recurring revenue ✨ Why she left her ad agency to learn ads herself ✨ How $15K in ads led to $100K+ in total event revenue ✨ How she scaled launches with paid advertising ✨ Why you can't afford not to advertise your business Listen in to hear how Jasmine went from stuck and outsourcing everything, to confidently running ads, owning her messaging, and scaling profitably on her terms. Connect with Jasmine: @thejasminewomack Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this episode, Ashley shares her full journey, from unpaid internships and ad agency roles managing massive ad budgets for Fortune 500 companies, to starting Paid Ads Academy while pregnant and growing it into a seven-figure business. In this episode, she breaks down: 💙 How a college parking lot hustle changed how she saw money 💙 Why she walked away from a news career into marketing and ads 💙 What working at ad agencies taught her about scaling businesses 💙 How investing before feeling ready led to six- and seven-figure days 💙 Why thinking like the CEO you want to be changes everything Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Content batch days can feel exhausting, especially when your brain is juggling ideas, decisions, and pressure, all while being on camera. In this episode, Ashley shares how she reworked her process so that batching content stopped draining her energy. Instead of forcing productivity, she built a system that protects focus, creativity, and helps her show up fully on camera. In this episode, she breaks down: 🎥 How planning clears mental clutter 🎥 What makes a batch day feel steady instead of rushed 🎥 Why fewer decisions lead to better creativity 🎥 How boundaries protect focus and presence 🎥 Why different content needs different headspace 🎥 How one recording supports weeks of content Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

If you own a short-term rental and your entire strategy is hoping Airbnb or VRBO sends you bookings, this episode will completely change how you think about your property. The most profitable property owners don't just list homes. They build brands, collect data, and create demand that they actually own. Airbnb is a tool. VRBO is a tool. But neither is a business. Ashley shows the full system to advertise a rental — what to set up first, how to track bookings, and how ads turn one property into a repeatable booking engine. In this episode, she breaks down: 💙 Why your rental needs to be marketed like a business 💙 What must be in place before paid ads work 💙 How trust, reviews, and experience drive bookings 💙 Why direct bookings and data are the real assets 💙 How to turn platform fees into profitable ads 💙 Why owning your traffic changes everything Hospitable link: View Here Peak Retreat: Book your Stay Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

YouTube ads are not just video ads. They are intent, behavior, content, and data layered together. In this episode, Ashley explains why YouTube works so well when it's done correctly, and why most people struggle when they treat it like a button-pushing platform. Ashley breaks down how YouTube utilizes Google data, including search behavior, website visits, app usage, and video watch history, to target people who are already paying attention. You're not guessing who might be interested. You're meeting people who are already thinking about buying. This is why YouTube ads feel "psychic" when done right. In this episode, she breaks down: 🎯 Why YouTube ads work differently than social ads 🎯 How Google data powers YouTube targeting 🎯 The 6 YouTube targeting types and when to use each one 🎯 How to reach people who are already mid-decision 🎯 The difference between skippable and non-skippable ads 🎯 CPM vs CPV and why YouTube lets you buy attention Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Most people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it. In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows patterns, data, and behavior. She explains why success with paid ads isn't about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume to learn. You'll learn: ⚡️ How ad algorithms really learn and optimize ⚡️ Why bad tracking and weak signals confuse delivery ⚡️ Why your messaging is your targeting ⚡️ How low budgets starve campaigns and stall results ⚡️ What the learning phase actually means (and why it's normal) ⚡️ The key differences between Google, Meta, and TikTok algorithms If you've ever felt stuck in the learning phase, frustrated with inconsistent results, or convinced the algorithm was broken, this episode will completely change how you approach paid ads.  Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

If there's one secret weapon behind high-converting ads, it's not budgets, targeting, or platforms...it's messaging. In this episode, Ashley shares why your words are the #1 reason people either buy… or scroll away. She breaks down why messaging controls everything: emotion, clarity, identity, and how fast someone decides to trust you. You'll hear real client examples, simple frameworks, and the exact formula Ashley uses to create messages that make people feel something and take action. In this episode, she breaks down: 💭 Why every word pays rent 💭 Why clarity beats creativity every time 💭 How to make people feel understood in 2 seconds or less 💭 The simple WHO–WHY–WHAT–HOW formula for unforgettable messaging If your offers are great but your words aren't landing, this episode will change how you show up in your marketing forever. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Most people think getting more leads is the goal… until they realize cheap leads rarely buy. In this episode, Ashley breaks down why a $3 lead can lose you money while a $60 lead can actually make you more profitable. She explains the real reason leads behave differently... intent. Where people find you, what mindset they're in, and how far along they are in their buying journey all impact whether they'll convert. You'll learn: ⚡️ Why "cheap" leads often cost you the most ⚡️ Why intent matters more than cost ⚡️ The difference between attention vs buyers ⚡️ How to measure lead quality the right way If you've ever wondered why some people buy instantly, and others never do, this episode will change how you approach your marketing forever. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads

In this episode, Ashley breaks down the exact decisions that took her business from $250K to $7M in just three years, and the strategic moves she's making now to scale even faster in 2026. Here are the core levers that changed everything: 🏆 Making decisions quickly instead of waiting for perfect timing 🏆 Investing before she felt "ready" and building a high risk tolerance 🏆 Paying for expertise in Coaching, Connections, Community & Career-building 🏆 Taking feedback constantly and improving the product nonstop 🏆 Treating every win and loss as data 🏆 Prioritizing client wins above all else, inspired by Unreasonable Hospitality 🏆 Buying back her time AND her team's time through smart hiring 🏆 Running more ads to keep momentum compounding And for 2026, she's leveling up again: ✨ Stepping into PR, partnerships, and affiliate scaling ✨ Increasing ad spend across more platforms than ever ✨ Adding LinkedIn and long-form content into the ecosystem ✨ Hiring deeper expertise to drive the next wave of growth Unreasonable Hospitality Book: Unreasonable Hospitality Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

This is our 100th episode, and it's an extra special one. Ashley looks back on all of the moments that have shaped her 7-Figure business Inside this episode, she reflects on: 🎉 Starting this podcast on Zoom with 3 subscribers… pregnant, nervous, and wearing every hat 🎉 Leaving a stable six-figure job to chase a dream no one else could see yet 🎉 Growing a company and growing into a leader at the same time 🎉 The tough moments: money stress, client cancellations, doubts, and tears 🎉 The personal battles: marriage challenges, losing friends, finding confidence 🎉 The lessons that came from pain: leadership, boundaries, ownership, resilience 100 episodes later, here's what she knows for sure: 🎯 The pain creates the gain. 🎯 The fear creates the growth. 🎯 And the worst thing you can do… is stay the same. If you're in a season of rebuilding, questioning, or starting over, this episode will meet you right where you are. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes. They break down the simple, practical things every entrepreneur should know to keep more of their money. You'll learn: 🎯 The real difference between revenue vs. profit 🎯 Why your CPA is NOT your tax strategist 🎯 How real estate can give you massive tax savings 🎯 The top tax strategies for 2025 🎯 How joining the right masterminds fast-tracks your growth and decision-making 🎯 Why Barbara avoided ads for years… and what made her finally test them 🎯 How boundaries, burnout, and personal development shaped Barbara's success If you're a business owner who wants to save more, stress less, and get smarter with your money, this episode is for you. Find Barbara: @yourtaxcoach https://yourtaxcoach.com/ Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn't always the answer for consistent lead quality 🎯 What would happen if Meta removed manual controls (and how to prepare now) 🎯 How to diversify your ad strategy for 2025–2026 so you stay ahead If you want clarity on what's really changing on Meta, this episode gives you the roadmap. Join the Win With Paid Ads Challenge to test manual vs Advantage+, build stronger retargeting stacks, and future-proof your strategy. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what's known so far, predicted ad formats, and her playbook for being first to test. Learn how to: 💙 Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks. 💙 Prepare your tracking, audience maps, and creative for rapid testing. 💙 Capture intent on ChatGPT and convert across Meta, YouTube, and other platforms. 💙 Understand CPM/CPC trends and why early ads may be the cheapest before markets crowd. 💙 Plan for 2026 as conversational demand generation goes mainstream. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity. 🎯 What You'll Learn in This Episode: ✨The Struggle: Kyle's resistance to counseling: fear, pride, cost, and stigma -- and what "not okay" looked like in their lives. ✨Advice for couples: guidance for the resistant spouse and hopeful partner alike. ✨From empty → overflow → generosity: How profits fuel purpose, abundance enables giving, and why generosity starts at home. ✨Introduction to Cumberland Counseling Center, their mission, and this year's five-figure donation + matching announcement. ✨ How listeners can contribute time, money, or shares if they're able. 🙏 Special Thanks: Robert @ Rowanfilms for donating video production. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

What's it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners. Ashley invested six figures to be in that room — and she's pulling back the curtain on what it was actually like, what she learned, and how she's applying it to scale The Power of Paid Ads. Inside this episode: 💡 The biggest mindset shifts from Alex Hormozi & Leila's team 📈 Key takeaways on scaling, leadership, and operations 💬 The most-asked questions from Ashley's followers — answered 🔥 How investing in high-level rooms changes how you think, lead, and grow If you've ever wondered what happens behind the scenes at an Acquisition.com mastermind or what it's like to invest big in your own growth, this episode gives you a raw, inside look. Videographer, Robert: @rowanfilms Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

It's the biggest shopping week of the year — and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday). In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips — from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window. She dives into why most people are last-minute shoppers, how to make purchasing as easy and seamless as possible, and what ad strategies actually move the needle during this season. You'll learn: 🦃 What the "Turkey Five" means for your ad strategy 💸 How to stand out in a flooded Black Friday feed 🛍️ The key to converting last-minute buyers ⚡ Ashley's go-to campaign setup tips for higher ROI If you're running Facebook, Instagram, or Google ads this holiday season, this episode will help you plan smarter and capture the rush when people are ready to buy. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it's really like to manage both sides of her world — business and personal. Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley's husband), and how that bold move turned into a full-time position that blends both professional strategy and personal support. Together, they discuss the balance between being an EA and a PA, how some weeks are heavy on business operations and team support, while others lean more into household management and personal logistics. If you've ever wondered what it looks like to have (or be) an assistant who keeps the CEO running smoothly in every area of life, this episode pulls back the curtain on the rhythms, challenges, and trust that make it all work. House Manager and Executive/Personal Assistant Resources https://www.paidadscoaching.com/house-manager   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Running a business doesn't mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep. From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game for getting things done. She shares the real systems behind the scenes: her house manager, private chef, and babysitting support — plus the mindset shifts that allow her to protect her time, energy, and creativity. Whether you're leading a team, managing clients, or juggling both work and home life, this episode will challenge you to focus on what matters most and let go of what doesn't. Tune in to learn how to build a schedule that supports both your business growth and your life balance. Peak Performance Book  Buy Back Your Time Book  Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Reactions are distractions, but responses are transformation. In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain. Whether it's in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything. Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley  

Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we're breaking down how influencers can use paid ads to pour gasoline on an already burning fire — turning organic reach into scalable, consistent growth. Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for more than just one-time conversions. Most influencers only get paid on the cart value — but the real money is in everything that comes after: bonuses, repeat purchases, and brand relationships built on data and trust. If you already have followers, this episode will show you how to turn that influence into a sustainable business model that keeps paying off long after the first click.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley

Ever wonder what business owners are really asking about paid ads?  In episode 88, Ashley reveals the Top 5 Paid Ads Questions business owners ask ChatGPT and breaks down the answers you actually need to know.  From budgeting and targeting to creative strategy and platform choice (Facebook vs. Google ads), Ashley shares practical insights that will help you run smarter, more profitable campaigns. If you've been confused about how much to spend, which platform to start with, or how to know if your ads are working, this episode gives you clarity straight from the questions entrepreneurs are asking every day.   Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In this episode, Ashley sits down with Meredith, the Brand & Creative Lead of Paid Ads Academy, to share the story behind the brand. Meredith opens up about her life leading up to this role, why creativity and branding have always been part of who she is, and the path that brought her to shaping the vision at Paid Ads Academy. They talk about how she built the branding experience for Launch Your Ads Live, what her role looks like today, and where the brand is headed next. This is a personal and behind-the-scenes conversation about the journey that led Meredith here and the exciting direction Paid Ads Academy is moving toward. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley

In episode 86, Ashley breaks down Alex Hormozi's $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale. She shares what worked, what didn't, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget. If you've ever wondered how to scale ads effectively or what it takes to dominate with a launch, this breakdown will change the way you think about paid traffic. Connect with Ashley:  Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley YouTube: @ads.with.ashley