103: Ayleen Lapper — You’re Willing to Do the Work but Don’t Know Which Way to Go

A behind-the-scenes conversation about the overwhelm that comes from being willing to build — while constantly receiving conflicting advice about what you should actually be building.In this episode, I’m joined by Ayleen Lapper, a motivational speaker, workshop facilitator, recovery advocate, and coach helping women transform challenging life experiences into confidence, purpose, and a life they genuinely love.What we explored:• The difference between being great at your work and knowing how to build the business around it• Navigating conflicting advice about platforms, marketing, offers, and visibility• Why marketing gets harder when the core business model still feels unclear• The exhaustion of trying multiple strategies without knowing which ones matter• Creating a clear path for people to understand, find, and work with youWhen you’re willing to take action, more strategies aren’t always the answer. Sometimes what you need most is clarity about what you’re actually building and which steps matter now.Ayleen's links:→ Instagram: https://www.instagram.com/ayleenlapper→ LinkedIn: https://www.linkedin.com/in/ayleen-lapper-2483a26a/ Sophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍