#103: The 4 Stages of Using Claude in Your Marketing (And Where Most of Us Get Stuck)

In the last couple of months, I have run an eight-day sale, launched a brand new membership, and built an interactive freebie that has brought in over 500 new subscribers to my list. All of which has also brought in over 15K extra income in a stretch where getting dressed some days was a stretch. And none of that happened because I am super techy, because I'm really not.So in this episode, I'm sharing with you the four ways I use Claude that made all of it possible without having to be a tech expert.I know AI can feel overwhelming, especially if you're running a business with limited time, energy, or capacity. That's why I want to show you a different way of thinking about it. This isn't about becoming an AI expert or chasing every new feature. It's about teaching AI to support your business in a way that feels aligned, practical, and genuinely helpful.I'll walk you through the four stages that have made the biggest difference for me- from getting AI to sound and sell like me, to creating offers, assets, and systems that free up my brain for the creative work only I can do. If you've been feeling stuck, overwhelmed, or unsure where to start, I hope this gives you a clear roadmap for using AI in a way that supports both your business and your wellbeing.🎧 Tune in to hear:Training AI to sound like youTeaching AI to sell your offersCreating pages, emails, and freebiesBuilding interactive business assetsTurning AI into your business brain💭 [02:50] “Throw neurodivergence, chronic fatigue, unpredictable capacity into the mix, it means that I'm always having to find ways of working that don't depend on pushing all the time or always being on.”💭 [06:16] “But what I hadn't realized was how much that AI could do for me that had nothing to do with posting more content.”💭 [14:10] “The amount of freebies I've been testing and offers I've been testing as a result of this setup— I mean, I told you before, it has definitely made me money and massively grown my audience.”🔗 Links Mentioned: Aligned AI Lab (price rising Friday 31st)Free Claude Roadmap Masterclass Replay (also ends Fri 31st)Episode #93: How Claude Ran My Last SaleEpisode #101: The Biggest Mistake With AI Sales Copy (And Why Voice Training Won't Fix It)My free community Quietly AmbitiousQUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.