Soulful Sales With Ruth Poundwhite

My membership sales page sat on my to-do list for over a year. I knew it wasn't good enough, and I still couldn't make myself start it. Then I started training Claude properly, and it went live in an afternoon.Since then, I've created more than ever. More freebies, more tripwires, an eight-day sale built in hours, and a brand-new membership. I can trace over $15k to the work AI set up for me. My brain hasn't magically changed, I promise you. What changed is that AI made everything more doable and I stopped having to ration ideas.In this episode, I’m sharing how I use AI to reduce overwhelm, carry more of the mental load, and help me test ideas quickly without handing over the heart, strategy, or creativity behind my business. This isn’t about creating more for the sake of it. It’s about removing the barriers that make good ideas feel too big to begin.🎧 Tune in to hear:Reducing executive-function barriers with AITesting ideas quickly and affordablyTurning audience data into stronger offersTraining Claude on your business and brandKeeping your voice, values, and vision💭 [01:16] "Now, I have always had more ideas than I could ever take action on, and I'm sure a lot of you listening to this will relate. And there have always been a lot of offers I've never made a lot of upgrades in my business. I've never gotten around to, and quite honestly, a lot of that has been down to overwhelm and not knowing where to start and everything taking me so long."💭 [10:54] "But adding Claude, trained on my brain and business, into the mix has been the extra element I needed to make it all come together, and for me to really feel like when I open up my computer, I know what I'm working on, so I'm not spinning my wheels. And I get on with it."💭 [15:29] "I do not hand over all of the thinking and all of the decisions and the heart of the messaging to my AI. I use AI as a brainstorming partner and I use it to do the grunt work of like creating the pages and stuff, but I definitely bring my values, my voice, my strategy, and my ideas so that it is still very me."🔗 Links MentionedFree workshop: The Claude Marketing Roadmap for heart-led online offer creatorsAligned AI LabEpisode #93: How Claude Ran My Last SaleMy interactive AI sales kit freebieSoulful Sales Society⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

There's something I've been noticing about marketing copy lately, especially when it's written with AI. And even when AI has been trained really well on our voice. The copy is fine. It's just bland. It's boring. And there's no compelling reason in it to actually buy. So this episode is about how we fix that.Even with a well-trained AI, I've realised that sounding like me isn't the same as knowing what's actually worth saying. AI is brilliant at listing features, but it often misses the emotional connection, the real reason someone would feel excited enough to sign up or buy. In this episode, I'm sharing the simple shifts I make to turn "fine" copy into copy that genuinely connects.Whether you use AI for your writing or prefer to write everything yourself, these ideas will help you create marketing that feels more human, more compelling, and much more likely to inspire action. I'll walk you through the practical filters I use to strengthen every sales page, email, and opt-in page before it goes out into the world.🎧 Tune in to hear:Why voice training isn't enoughFeatures vs compelling reasons to buyFour copy filters that boost conversionsWriting in your buyer's own wordsCreating copy that speaks to skim readers💭 [01:37] "It will probably be costing you sales and you might not even know it."💭 [03:00] "But when you train AI on your voice, you're training it how to write and how it should sound, but you're not trading on what's worth saying."💭 [15:49] "Just remember to always push AI on whether the content and the sales copy is effectively conveying the outcome and the desire and giving people a genuine reason to buy versus just listing boring features."🔗 Links Mentioned:The Aligned AI Lab (price goes up July 21st)The Funnel DiariesStrategic Freebie BuilderThe Soulful Sales Society⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

We've still got half of this year left, and I know how easy it is to get to July, to feel behind, to think about the goals you haven't made happen, to feel like the year is running away from you and that you've missed your window. But you haven't. There is still so much time. The only question is what you're going to make happen with it.In this episode, I'm inviting you to pause before rushing into more doing. Instead of letting pressure, comparison, or the stories in your head shape the rest of your year, I want to help you reconnect with what truly matters, clear the mental clutter, and remember that your next six months don't have to be defined by your last six.I'll guide you through a future self visualisation designed to help you reconnect with possibility, alongside practical encouragement to move forward with clarity and intention. My hope is that you leave feeling grounded, inspired, and ready to recommit to the goals that matter most to you in a way that feels aligned and sustainable.🎧 Tune in to hear:Future self visualisationLetting go of feeling behindRecommitting to meaningful goalsClearing mental clutterAligning mindset with practical action💭 [00:13] ''Making the Most of Your Year: "There is still so much time. The only question is what you're going to make happen with it."💭 [12:19] "It's so easy to give up on things that aren't happening quickly enough, but we have so much time and we are all on a unique journey. You've just got to keep choosing what it is that you want, keep tuning into what it is that you want and keep choosing it again and again."💭 [13:16] "We're going to find the one change that could make the biggest difference to your sales and I've got a few extra levels depending on what your capacity is right now to help you glow up one of your offer sales pages going forward for the rest of 2026."🔗 Links Mentioned:Mid-Year Sales Reset Get It Done Week (free trial offer ends 13 July)Aligned AI LabSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

If your offers have felt harder to sell lately, that's not a sign your business is broken or that you need to throw it all out and start over. The stuff that's actually working right now is so much simpler than we make it. In this episode I'm sharing the five shifts I'm seeing in the offers that are actually selling in 2026.I want to reassure you that you don't need to burn everything down or create a whole new business to keep making sales. The online world has changed, but that doesn't mean your offers have stopped being valuable. Small, thoughtful tweaks can make a huge difference, especially when they help your offers feel clearer, more actionable, and more human.I'll walk you through the five elements I'm seeing in offers that are genuinely working right now, from creating a clear transformation to building an offer ecosystem that supports both you and your clients. My hope is that you'll come away feeling encouraged, inspired, and ready to make one simple change that helps your offers sell with more ease.🎧 Tune in to hear:Clear transformations that build trustTools over information overloadSimple implementation supportHuman connection in the AI eraBuilding a connected offer ecosystem💭 [01:45]  "Buyers are getting slower to decide. I don't necessarily mean that they take longer, but they probably do need more information and more trust in your offer than they would have needed before."💭 [12:29]  "You will usually sell more offers and feel much calmer about selling when you have a connected ecosystem of offers."💭 [15:58] "Offers work best when they're part of an ecosystem and what you really want is to know that you have a path when people come in through a free offer, when they take a low ticket offer with you or take a next step with you and get a clear win where you want to direct them to next."🔗 Links Mentioned:Soulful Sales Society free trial (the mid-year Sales Refresh Get It Done Week starts soon)Aligned AI Lab (free up your capacity with AI for marketing)Funnel Diaries (see what's working to grow my recurring revenue behind the scenes)⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I took a $27 offer and turned it into an average sale of nearly $300, without changing the offer, the price or the traffic. In this episode I'm walking you through exactly how, because it comes down to a key sales number that most people aren’t paying enough attention to.If you've ever felt like low-ticket offers require endless traffic or huge audiences to generate meaningful income, this episode is for you. I'm breaking down the concept of average order value and sharing the simple funnel tweaks that can dramatically increase what each sale is worth, without changing the offer itself.I'll walk you through the different pieces of a higher-converting customer journey, including order bumps, upsells, and how I use them in my own business. Plus, I share real examples from recent launches and sales campaigns to show how small changes can create a much bigger impact on your revenue. 🎧 Tune in to hear: What average order value really means  Simple order bump strategies  When and how to use upsells  Increasing revenue without more traffic  Lessons from my own funnel experiments💭 [00:00]  "I took a $27 offer and turned it into an average sale of nearly $300 without changing the offer, without changing the price or the traffic."💭 [09:43] "Don't just look at the front end sales, but divide the total money made in your launch by the total number of sales and then you will get the average order value."💭 [10:21] "I made over a thousand dollars thanks to the order bumps and upsells on my offers. So an extra thousand dollars in my Black Friday sale because of thinking about my average order value."🔗 Links Mentioned:Soulful Sales Society MembershipRuth’s Birthday Sale (including the behind the scenes funnel diaries)Last week’s debrief episode⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I ran two big sales last year. One of them I can tell you everything about, but the other one just takes up space in my head labeled, "that didn't go great," and I couldn't tell you any reason why! So today I'll share why that difference actually matters, and how I recommend that you should be debriefing your sales.As I planned this year’s birthday sale, I realised how much easier it is to make confident decisions when I’ve taken the time to properly debrief a launch. One sale left me with detailed notes, clear lessons, and real data to work from. The other left me with nothing but a vague feeling that it hadn’t gone well. That difference turned out to be far more important than I expected.In this episode, I’m sharing why debriefing is one of the most valuable gifts you can give your future self, how to separate facts from feelings when reviewing your results, and some simple ways to make the process easier so you can improve your launches without relying on guesswork. 🎧 Tune in to hear:  Why vague launch memories aren't enough  Facts first, feelings second  Common reasons we avoid debriefing  Using AI to support launch reviews  Creating a debrief system you'll actually use💭 [00:40] "I tell everyone to debrief every sale, every launch that they run, every event that they run."💭 [04:30] "It's not fully done until you debrief it. Because the debrief is really important for your future launches. The debrief may not matter to the launch that you have just completed, but it will really matter when you make decisions about launches going forward."💭 [09:23] "The thing that you must not skip is actually saving this debrief somewhere proper."🔗 Links Mentioned:Get on the birthday sale waitlistJoin the Soulful Sales Society (debrief template + AI bot)Wispr Flow (my affiliate link)Listen to the connectors episode⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

When it comes to automating my business, I've always been a little bit behind. Not by choice, just because my brain isn't quite wired that way. But AI has genuinely changed everything for me, and I'm so excited to share this conversation, where six of us talk about how we're using AI connectors to automate our businesses.One of the women on this call has cut her Zapier bill to almost zero. Another is drafting AI customer support replies before she's even read the tickets. We're all at different levels of tech, but we're all making it work for the real work we need to do in our businesses.With Destini Copp, Liz Stapleton, Monica Froese, Jodi Bourne, Steph Blake and Ruth Poundwhite.**Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖**🎧 Tune in to hear:AI connectors and MCPs explainedReplacing manual workflows with automationSmarter email marketing insightsAI-powered customer support systemsFreeing up time for creativity and strategy💭 [00:24:44] "If you can dream it, you can build it now."💭 [00:45:52] "I think it's important for everybody to think from this different mindset of "how can we simplify this? What can we automate?" We don't have to be working as hard as we're doing, especially not now."💭 [00:46:33] "It's just so exciting. It's like it unlocks this new level of genius that you can tap into now that you don't have to worry about all this other stuff."🔗 Links Mentioned:My AI Sales Pages Workshop (happening this month)Aligned AI LabFREE AI goodies from the Weird Hermits mastermind members 🤖Liz’s video: How To Back Up Thrivecart Learn CoursesSteph’s Blockbuilder tool (affiliate link)Monica: 7 Ways the Kit MCP Is Making My Email Marketing SmarterDestini: How I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)How to Use the Kit MCP to Build an Email Analytics Dashboard⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Most of us think of freebies as list-building tools. But the smartest thing I've done in my business is to start thinking of them as the first step in my sales process. Not in a gross, pushy way that stops them being helpful, but in a way that actually serves my right people AND my business, by designing them to naturally lead to sales of my offers.In this episode, I’m sharing why I’ve completely shifted the way I think about freebies, and how AI has made it easier than ever to experiment without adding more work to my plate. Rather than relying on one freebie to do everything, I’ve been creating more targeted freebies that connect naturally to the offers I want to sell and the results my audience wants most.I’ll walk you through how to create freebies that deliver a quick, meaningful win while also setting up a more intentional customer journey. Whether you’re starting with your very first freebie or looking to improve the results from the ones you already have, I hope this episode gives you permission to simplify, experiment, and create a freebie strategy that works for both you and your business.🎧 Tune in to hear:Why one freebie isn't enoughFreebies as part of your sales processCreating micro wins that lead to offersUsing AI to speed up freebie creationSimple ways to test and refine your strategy💭 [6:49] ''I really want to encourage you to think about creating these kind of micro freebies in that way. So something that can give someone a really, really quick win, but that is also very tied to something that you want to sell in your business.''💭 [9:10]  "Giving people too much in a freebie is actually going to increase the chances that they do nothing with it."💭 [11:14] "It can also be just a shift in the messaging of the landing page on the freebie to make it more tied to the reason they're opting in."🔗 Links Mentioned:Strategic Freebies Get It Done Week (free trial offer ends Jun 8)Episode #85: One Signature Offer or Multiple Offers? How to Choose What Works for YouAligned AI LabSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Launching something new can bring up a LOT, even when you’re experienced, even when you know what you’re doing, and even when the launch is actually going well!In this behind-the-scenes episode, I’m sharing the real mindset wobbles, fears and overthinking that came up for me while launching my brand-new membership, the Aligned AI Lab.I talk about the fear of not being “expert enough,” the nervous-system stretch of launching something new, the decision to create a second membership, and the tiny details I found myself overthinking instead of focusing on what really mattered.🎧 Tune in to hear:Why it's normal for new launches to bring up big feelingsHow I reframed not being an AI expert into a selling pointWhy tiny launch decisions can steal so much energyThe power of making decisions before fear kicks inWhy your job during a launch is to keep showing up and trust the plan💭 [05:08] "When there's a lot of new stuff all at one time, your nervous system is obviously gonna think, hang on a minute, danger, danger - this is not familiar, this is new territory! So fears will show up."💭 [09:14] "Sometimes working through this mindset stuff can actually be marketing gold, which I hadn't expected."💭 [22:48] "Is that worth your time and energy or would your time and energy be better spent elsewhere? And elsewhere can also include resting and clearing your mind from this launch if you need a bit of a break from it as well."Links mentioned:The New Aligned AI LabThe Soulful Sales SocietyThe Aligned AI SummitEpisode #93: How Claude Ran My Last Sale⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Last year, I ran a Black Friday sale of daily deals… and the workload was a lot.A few weeks ago, I ran another eight-day sale with new offers, new sales pages and lots of moving pieces - while deep in marathon prep and recovery - and this time, I genuinely had fun doing it.In this episode, I’m sharing what changed, including how I used Claude to turn a messy, overwhelming project into a step-by-step plan that actually felt doable.I’ll also share why the real magic isn’t just asking AI to write things for you, but training it properly, using it to reduce cognitive load, and letting it support the way your brain actually works.Plus, I’m introducing my new offer, the Aligned AI Lab, created to help you use AI in practical, values-led ways that support your capacity, sales and business.🎧 Tune in to hear:How I ran an eight-day low-ticket sale with way less overwhelmHow Claude helped manage the project with a special documentWhy AI brand training makes such a big differenceThe one habit shift that has changed the way I work with AIWhy this has changed the way I’ll sell going forward💭 [09:42] - "I took all that stuff that would be messily arranged in my brain and I just let it go and gave it to Claude."💭 [14:27] - "I am an online business expert who has been doing this for what, 18 years? And that is the way I want for you to apply AI - not as something to waste your time and get overwhelmed with, but to actually take over the stuff in your business and carry that cognitive load and the marketing load so that you have more time to go and sell more, reach more people, have more fun in your business and rest more."💭 [16:14] - "I actually think there's so much better things we can be doing with AI than just focusing on content."Links mentioned:The New Aligned AI LabThe Bot Shop (see the AI tools I sold during my sale)Join my free community for the Claude Show & Tell replayEpisode #89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)Episode #90: How Claude is Actually Running Our Businesses (Part 2)Wispr Flow (affiliate link)⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

In this episode I share something vulnerable: that my email list has not been growing. In fact, it has been shrinking. I'll walk you through exactly what has gone wrong and the strategy I'm using to turn it around.I’m sharing the real numbers and feelings behind noticing that my list had shrunk, why it actually made sense after running a summit, and why unsubscribes are not always a problem to fix. But I’m also getting honest about where I hadn’t been paying enough attention, and the systems and strategies I’m putting in place now to grow my list in a way that leads to real sales, not just vanity metrics.🎧 Tune in to hear:Why my email list shrank, and the unsubscribe reality I acceptWhy list growth can become a vanity metric if you’re not also looking at salesWhy I built an AI-powered dashboard to help me track list growth and unsubscribesWhat to do after spikes to make list growth actually sticks💭 [02:12] - "Whenever you do anything that brings in a nice chunk of people, you are always going to have a little bit of a increased exodus of some of those people afterwards. And it really is nothing to worry about."💭 [07:09] -  "If I can't see it, I can't fix it. If I'm not seeing that things are shrinking, I can't do anything about it and be more intentional."💭 [14:47] - "Don't spiral about people unsubscribing after an influx because it's normal, but build those systems systems in place. Put those welcome emails in place, put the right fit offers in place to help improve the chances of those people becoming clients over time."🔗 Links Mentioned:Upcoming AI/Claude resources (including the Claude Brand Workshop)Free Claude workflow training (replay inside the Skool group, limited time) New AI Bot Shop (including the Welcome Sequence Builder) Quietly Ambitious Skool CommunityStart your own Skool community (affiliate link) The Extra 10K Experiment Soulful Sales Summit Soulful Sales Society (activate your free trial)⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

It is very easy to feel alone when something goes wrong in your business - a refund request that feels personal, a client who turns on you, a payment that fails and goes quiet, or something bigger that knocks the wind out of you. But these things happen to all of us, and talking honestly about them is one of the most helpful things we can do.This one is a Weird Hermits mastermind roundtable on the less glamorous side of running an online business. We get into the hardest client situations we have navigated, our different refund policies and the philosophies behind them, how we handle failed payments and payment plan ghosters, the contracts and terms that have saved us, and the mindset shifts that help us stay regulated when things go sideways.With Kate Kordsmeier, Destini Copp, Jordan Gill, Faith Mariah, Liz Stapleton and Ruth Poundwhite.🎁 Click here for a free bundle of goodies from the Weird Hermits 🎁 🎧 Tune in to hear:The hardest client situations each of us has navigated (including one that shocked us all to hear)How each of us approaches refund policies, and why there is no one right answerPayment plans, failed payments, and the conversation most people avoidWhy contracts, terms, and clear checkout language matter more than you thinkMindset shifts for the moments that feel huge but look smaller in hindsight💭 [09:00] "Sometimes in the moment, these things are so huge and so difficult and we don't know how to deal with it, or how to take this what feels like an attack on us. And then it's no big deal when you look back. We can laugh about it. It's all part of the journey." - Ruth💭 [41:06] "Sometimes giving refunds has been a way of closing things out that actually feels good. It doesn't always have to feel like your boundaries are being pushed over. It can feel like this is a relationship that needs to end." - Faith💭 [43:23] "At a certain point, the energetic leak and how negative and scarce it made my mindset was just like - this is not worth it. I gotta just walk away." - Kate⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

In this second conversation on Claude (you can listen to the first one here, in any order) the Weird Hermits mastermind dive deeper into what Claude skills actually are, share more use cases (dynamic sales pages that update themselves, testing your own GPTs and skills, SEO workflows, dispatching tasks from your phone while watching TV), explain the difference between Claude Chat, Cowork and Code, and end with a genius little exercise: take this transcript (linked from the show notes), feed it into Claude, and ask it which of these ideas would work for YOUR business.With Destini Copp, Liz Stapleton, Monica Froese, Kate Kordsmeier, Jodi Bourne, Steph Blake and Ruth Poundwhite.Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖🎧 Tune in to hear:How we use Claude to publish blog posts, emails, social content and even self-updating pagesThe systems we’ve created that Claude can run without usAn explanation of what Claude skills actually are (and why they beat custom GPTs)The difference between Claude Chat, Cowork and Code - and when to use eachUsing Claude for cognitive load, not just efficiency - the smallest use cases that save your brain💭 [17:53] "It's helping us do things not just faster, but better. I'm not just interested in efficiency for efficiency's sake." - Kate💭 [25:32] "People don't understand this - it is actually running your business for you. That is the piece I think so many people miss." - Steph💭 [47:11] - "I'm a capable human. There's a lot of stuff I could figure out myself. Am I overwhelmed a lot of the time? Yes. Do really small things sometimes seem absolutely huge to me? Yes, all the time. So using AI for that side of things is really, really helpful.” - Ruth⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I have been having the most exciting conversations behind the scenes lately with my mastermind about what Claude is capable of. So many of us have made the switch from ChatGPT to Claude and are honestly doing mind blowing things with it. So I thought to myself, why are we keeping this private? I invited some of my mastermind buddies onto the podcast to talk about exactly what is going on and the exciting ways we are using Claude.In this discussion we talk about what’s different about Claude vs ChatGPT, Claude skills and what they can do, use cases for Claude Cowork (like organising files, editing graphics, creating sales pages, SEO audits & more), plus honest limitations and things that are still a work in progress - because nobody can keep up with how fast this is all moving.With Destini Copp, Monica Froese, Kate Kordsmeier, Jodi Bourne and Ruth Poundwhite. Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖🎧 Tune in to hear: Claude vs ChatGPT differences  Using skills to automate workflows  Cowork for real-time task execution  Building sales pages & assets fast  Limitations and learning as you go💭 [03:00] - “You don't have to do it all when it comes to AI, but think of something that would genuinely take some work off your plate and start with that.”💭 [10:20] - “When I am working on a marketing campaign with Claude, it asks me so many questions upfront that the response is actually legitimate and something I can execute on, and it gives me way better ideas.”💭 [35:18] - “I try to challenge myself now when I have to accomplish something. What is the anything I have to do, and do I really have to be the one to do it?”Links:Click here for a bundle of FREE AI goodies from the Weird Hermits mastermind members 🤖Ruth’s AI Support TeamMonica’s community - Empowered AI Collective™ (aff link)Kate’s Scale Smart with AI (aff link)Destini’s growth bottleneck quizJodi’s AI servicesThe Claude FB group Jodi mentioned⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

What if you didn't need to write new launch emails every time you relaunch an offer? What if the emails you already have, with a little bit of AI assisted tweaking, could actually perform better than anything you would write from scratch? That is what this episode is all about: saving time and energy each time you relaunch your offer.In this episode, I’m sharing how I actually use AI to refine and improve my existing launch emails rather than constantly starting from scratch. This is about making your launches more sustainable, especially if your energy or capacity fluctuates, while still keeping your voice and heart at the centre of your messaging.I also walk you through simple, practical ways to analyse what’s already working, tweak what’s not, and build a repeatable process that gets better over time. This isn’t about replacing your creativity - it’s about supporting it, so you can sell more with less effort and more ease.🎧 Tune in to hear: Using AI to improve existing emails  Auditing calls to action and messaging  Spotting gaps and missed objections  Refining subject lines and performance  Selling sustainably without starting over💭 [02:03] - “I repurpose content rather than starting from scratch, and I schedule it all in advance so that it is selling for me, without me actively being visible while I'm launching. So in times of bad health, bad mental health, laid-back launching has been really important to the way I run my business.”💭 [14:00] - “Rinsing and repeating is really beneficial for you as a business owner to improve your messaging, to improve the way that you write your emails and the way you sell in your emails.”💭 [14:20] - “Don't let AI do all the writing for you. It's really, really important that your voice and personality are still in there, which is where training AI comes in handy as well.”Links:Join the $7 trial of the Soulful Sales Society Membership for the Laidback Launching Get It Done Week AND access to the AI Sales Email Toolkit⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

As someone with limited energy and a brain that can so easily get stuck in overthinking and self-doubt, AI has genuinely changed the way I run my business. In this episode, I'm sharing five ways that I use AI to build more support behind the scenes so that selling and showing up feels lighter and more sustainable.I’m sharing how I actually use AI in a real, grounded way. I don't use it to replace me; it's a tool that can support me. For me, it’s about having something to help me get started when I feel stuck, reduce decision fatigue, and take action without overthinking everything. I talk about how I’ve built AI into my business in a way that supports my capacity and helps me keep momentum, even on low-energy days.I also explore how AI can help you reflect, spot patterns, and even support you through those inevitable moments of self-doubt. This isn’t about doing more - it’s about doing what matters, with the right kind of support behind you.🎧 Tune in to hear: Getting past blank page syndrome  Reducing decision fatigue with AI  Building imperfect sales momentum  Using AI to uncover insights and patterns  Supporting yourself through self-doubt💭 [04:37] - "The truth is that AI has been a godsend to me as someone with a lower capacity to run my business than I have ever had before."💭 [10:58] - "As business owners, it is exhausting having to make all of the decisions by ourselves, and AI has been so, so helpful for me with reducing that decision fatigue and helping me take faster action, which in turn helps me to test different ideas and get the real data back to see what is working."💭 [21:43] - "The point is that you use it in any way that helps you get unstuck, stops you spiralling, and helps you either let it go or get moving again and building that momentum again."Links:AI Support TeamAligned AI Summit ReplaysSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I have just wrapped up the fourth annual Soulful Sales Summit where I spent time with 48 business owners talking about what's actually working and selling for them in 2026. And honestly, what they shared was both reassuring and surprising! So in this episode, I'm breaking down the five biggest lessons I've learned from my speakers, the shifts I'm noticing, and what they mean for those of us who want to sell in a more sustainable and human way in 2026.What really stood out to me is that despite how fast things are changing, so much of what’s working isn’t actually new. It’s about coming back to the basics, but with more intention, more humanity, and more alignment. I found myself feeling grounded in what I’ve always believed about selling, while also noticing some powerful shifts in how we apply those principles right now.In this episode, I’m sharing the patterns I’m seeing across so many different businesses, and how you can take these lessons and make them your own. Because ultimately, it’s not about reinventing everything - it’s about finding what works for you and leaning into that in a way that feels sustainable.🎧 Tune in to hear: Why “boring” strategies still work  Human connection in the AI era  Imperfect visibility as a strength  Implementation over information  Using tech to support your capacity 💭 [06:30] - "The flip side to that is really focusing on what feels good, speaking to desire, speaking to community, to our shared values, acting from that place and speaking from that place in our content."💭 [15:15] - "But in the day-to-day running of my business, I feel really great about the way I am utilising tech and AI to protect my capacity and to help me with the behind-the-scenes stuff so that I don't always have to hold it all."💭 [17:24] - "Think about what boring stuff is helpful for you to keep up with or to outsource to tech so you can keep on showing up. Where can you be more vocal about your values? Where can you show up less perfectly and focus on that human connection? Where can you add an implementation focus?"Links:“Attract the Best, Repel the Rest” offer on creating a values statement (affiliate link)Soulful Sales Summit ReplaysAligned AI Summit ReplaysEpisode #83: Why Selling Feels Different in 2026 (And What Actually Works Now)Soulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

 There is so much pressure online to find the one perfect offer and go all in on it. But the truth is there are many ways to build a sustainable business that works, and this episode will help you trust the path that fits you best.In this episode, I’m exploring the real decision behind choosing between one signature offer or multiple offers - and why it’s not as black and white as it’s often made out to be. I share my honest thoughts on what actually works in practice, and why so many of us end up questioning ourselves even after we’ve chosen a path.I also talk about how to create an offer ecosystem that supports both your energy and your income, without falling into the trap of undercharging or overcomplicating things. Most importantly, this is about giving yourself permission to build your business in a way that truly works for you.🎧 Tune in to hear:One offer vs multiple offers mindsetWhy testing offers mattersThe problem with low-ticket overloadCreating a sustainable offer ecosystemChoosing what works for your brain💭 [03:22] - "It's really important, actually, to have offers that don't do well. Well, it's not necessarily important that they don't do well, but it's important to test multiple offers. That is how we figure out what our audience wants."💭 [04:59] - "We all have different brains. We all have different ways that we prefer to work with our clients. Some of us have the right kind of brain to focus on one offer and sell it for years and years, like Denise Duffield-Thomas... But there's a lot of people in my world with ADHD or different ways of thinking, that means we want to be creative, we want to play, we want to get distracted sometimes."💭 [07:37] - "It is very, very hard to make a sustainable income if that is the only kind of price point you have for your offers and you're churning out those kinds of low-ticket offers."Links: The Soulful Sales Society⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Your sales should not have to depend on you feeling energetic, being super visible, and being seen everywhere on the internet. So today we're talking about why setting up a funnel might actually be one of the kindest things you can build in your business.And if the word funnel makes you feel a certain kind of way, then hopefully this episode is gonna change your perspective.Psst… join the Soulful Sales Society for just $7 until March 17 to actually build the next step in your funnel.In this episode, I’m reclaiming the idea of the funnel and showing you why it doesn’t have to feel pushy, complicated, or “bro marketer.” At its core, a funnel is simply a path that helps the right people find the support they need when they’re ready for it — without your sales depending entirely on how visible or energetic you feel on any given day.I’m also breaking down how surprisingly simple a soulful funnel can be. You don’t need to build everything at once or create something complicated — just focus on the next step that helps guide people from discovering your work to becoming a buyer, in a way that feels supportive for both you and them. 🎧 Tune in to hear:Why funnels can support your energy and capacityReframing funnels as a simple path for buyersThe three core stages: traffic, trust, salesCreating a minimum viable funnel step by stepTurning new subscribers into buyers sooner💭 [02:04] - "Setting up evergreen systems and funnels behind the scenes in our business gives us breathing room. It means that we don't need to be constantly on. It bridges the gap between the natural ebbs and flows of our energy and the ebbs and flows of our sales."💭 [07:39] - "We are just giving people options. And when people come into a funnel, let's say that they found a freebie about a specific topic and they're signing up for it, it's probably because they want help with that specific topic. And if there's something that we can help them with that is a paid offer, it is in our interests and our customers' interests for us to show them that thing as quickly as possible, which is why I love Tripwire and I want to encourage more people to do it."💭 [12:10] - "Giving yourself a chance to turn free subscribers into buyers more quickly increases the sales you will make in your business in the long term."Links:Click here to join the freebie to buyer tripwire challenge for $7 in the Soulful Sales Society⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

If selling your offers has felt a little bit different lately, you are not imagining it. AI has changed the online space, content is everywhere, and buyers are more discerning about where they spend their money, but I promise you, it is not all doom and gloom. And the good news is that you don't need to be creating brand new offers.You just need to be making smart tweaks that help them sell in 2026.Which is what I'm about to share in this episode. And if you want the full story, make sure you go and get your free ticket to the Soulful Sales Summit.🎧 Tune in to hear: Why selling feels different right now The danger of believing the “sales are down” narrative How AI has changed buyer behaviour The power of clear, tangible offer outcomes Small tweaks that help offers sell in 2026💭 [00:12] - "If selling your offers has felt a little bit different lately, you are not imagining it. AI has changed the online space, content is everywhere, and buyers are more discerning about where they spend their money."💭 [02:40] - "If you ever find that being in certain circles where people are presenting changes as all doom and gloom and all of that is affecting how you show up, affecting your confidence, affecting your drive and motivation, then mute and unfollow and get yourself some new inspiration if you need it."💭 [05:33] - "We don't know what we can trust, and it is noisy. And when there's more noise and we can't trust in content as much, people are becoming more discerning, especially about what they are buying. They are slower to trust, they are slower to buy. They might need more information, they might need more connection with us before they decide that something is right for them."Links: Click here to get your free ticket to the Soulful Sales Summit.⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

This episode wasn’t planned. At all. I’m recording it messy, tired, mid-marathon-training, and deep in summit prep… because the message needed to be said. If you’re struggling with ‘shoulds,’ this one’s for you.🔗 Links:Donate to my London Marathon fundraiserGet your FREE ticket to the Soulful Sales Summit (starts Mar 9)Limited time: Get your free trial of the Soulful Sales Society Membership and complete the 7 day "sell every day challenge" FREE!🎧 I talk about:Honouring real capacity after returning from Thailand (and why this episode is intentionally imperfect).Navigating summit season + marathon training and letting go of “shoulds”A quick update on your London Marathon fundraiser for ActionAid.Why selling feels different in 2026 and the small tweaks that actually move the needle.What to expect inside the free Soulful Sales Summit (including TWO brand new trainings from me about what's working with offers in 2026)💭 [02:24] “I need to be really honest with myself about what my actual capacity is right now.”💭 [06:18] “I’m not gonna lie, I have thought about quitting quite a lot over the last few weeks.💭 [08:05] “I had a really great year in 2025 despite all of this noise… and I was kind of believing things were getting harder until I looked at the numbers.”💭 [10:28] “Even one idea could totally change the trajectory of your business in 2026.”⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Want to know a secret about selling? The people who feel calmest about it aren’t the ones selling less, they’re the ones who sell more often. And this episode will show you why.In this episode, I’m sharing why selling every day isn’t about being pushy or exhausting yourself - it’s about building momentum and confidence. I talk about how setting a simple “sell every day” challenge has helped me (and my clients) move through perfectionism, overthinking, and fear of annoying people.I also walk you through what selling every day can actually look like in a sustainable, human way - from tiny PS invitations to simple tweaks in your existing content. This is about redefining selling on your terms, making it feel lighter, and remembering that your right people truly need what you offer.🔗 Links:Get your FREE ticket to the Soulful Sales Summit (starts Mar 9)Limited time: Get your free trial of the Soulful Sales Society Membership and complete the 7 day "sell every day challenge" FREE!🎧 Tune in to hear:Why selling more often feels calmerThe real benefits beyond immediate salesHow to redefine “selling every day”Tiny daily actions that build momentumThe mindset shifts that make it sustainable💭 [06:45] “Selling every day doesn't have to mean what you think it means.”💭 [12:50] “Did I make it clear to my right people today that I am open for business and that I have something they can buy?”💭 [19:45] “Selling every day can mean whatever you want it to mean.”⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Today's special roundtable discussion is a really important one, all about listening to our bodies, setting boundaries and running our businesses in a way that is truly sustainable for the future and not based on how we think we should be able to sustain it.With Sage Grayson, Dama Jue, Kate Kordsmeier, Liz Stapleton, Steph Blake, and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear us answer:How do you know the difference between needing a break and avoiding something uncomfortable?When is burnout actually a sign you’ve outgrown a version of your business?What boundaries genuinely protect your energy — not just in theory, but in practice?And how do we listen to our bodies before they force us to stop?Quotes:💭 [12:40] "The universe will throw you a pebble... it'll throw you a rock... or it'll throw a boulder. I have started to notice those warning signs and stop it with a pebble before it even gets to the rock." - Steph Blake💭 [18:30] "I had to make a tough decision to stop working with clients in the way that I was... I asked myself, 'Can I continue the way I'm going?' And the answer was no. So I had no choice." - Ruth Poundwhite💭 [54:38] “Always work on the things that are closest to you getting paid.” - Sage Grayson💭 [58:31] "It takes 10, 20 minutes to set a boundary. It can take weeks or months to recover from burnout." - Dama JueLinks:Click here to access a free bundle of goodies from The Weird Hermits⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner.In this episode, I’m opening up about exactly what happened, what it taught me about managing my finances as a limited-company owner, and the mindset shifts that helped me move from “I’ve completely failed” to feeling steady, confident, and back in control.🎧 Tune in to hear:The money mistake I didn’t see comingWhy shame kept me stuck longerFinancial habits that changed everythingSeparating business money from personal moneyTrusting myself with bigger numbers💭 [5:43] “I can't tell you how much shame I felt when this happened…”💭 [12:07] “That is so not the way that a successful business owner operates.”💭 [16:15] “ No matter what situation you are in with money, it is never too late to start making positive changes.”Links:Free class happening Feb 12: AI Shortcuts for Soulful Sales in 2026Limited time: Get your free trial of the Soulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

If you’re thinking ahead to 2026 - whether you’re just starting to dream or wanting to put a solid plan into place - today’s extra special roundtable discussion is for you!In this discussion we talk about what worked and what didn’t in 2025, what we are setting our sights on for 2026, plus the number 1 thing we’d focus on if we had to make more money with less time and effort.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear:What worked and what didn’t in 2025How we’re planning for 2026 with intentionMaking more money with less time and effortCapacity-first business decisionsLetting go of what no longer fits💭 [21:00] “Getting really clear on my numbers and what I actually need each month has been incredibly motivating” ~ Ruth Poundwhite💭 [26:40] “I stopped focusing on sounding impressive and started focusing on having a high-profit business that actually feels good to run.” ~ Kate Kordsmeier💭 [28:30] “I would much rather have high profit and enjoy my life than chase some arbitrary revenue number that only stresses me out.” ~ Monica FroeseLinks:Click here to access a free bundle of goodies from The Weird Hermits⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even shares a beautiful channelled message at the end of the episode to help you connect with your next chapter. In this episode, I open up about what it really means to honour all parts of ourselves – even the ones we’ve learned to mask in order to “fit” into work, business, or society. Talking with Nikhi reminded me how many of us hold deep gifts beneath the surface, and how much energy it takes to keep them hidden. This was such a validating conversation, especially if you’ve ever struggled to integrate the intuitive, the high-achieving, the sensitive, or the neurodivergent parts of who you are.We also explore the messy, non-linear path of building a business while navigating identity, intuition, ADHD tendencies, and the desire to be truly seen. It’s honest, grounding, and full of permission to be exactly who you are.🎧 Tune in to hear:Honouring all parts of yourselfNavigating nonlinear business pathsBlending intuition with logicADHD tendencies & energy managementA channelled message for your next chapter💭 [03:25] "I've achieved a lot of things in my career and I'm not happy, like I'm not deeply soul-satisfied. Yes, I have all the check marks in terms of family, home, job, achieving a lot there, high visibility, meeting a lot of senior people. And yet I was just like, what is the point of all of this?"💭 [12:22] "I have started to practice bringing more of my magical self into my job by talking about it with coaches that exist in my workplace to talk about it. Even with my manager, like, here's something I do and guess what? His spouse is also very much into all the things that I'm into."💭 [16:47] "So I can't change how I operate internally, which can feel chaotic and distracted. And like, I want to think about a hundred things at once."Links:Nikhi’s free Soul Petition manifesting ritualWeekly Akashic Insights listDecember sale on soul offeringsGuided rituals: Future CEO Self Activation and Your Business Reconnection Ritual ToolkitFind Nikhi on TikTok or follow her podcast on YouTube⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what supports me.This shift has been brewing behind the scenes for a long time, and it feels both exciting and vulnerable to finally talk about it. After years of feeling drained by Facebook’s distractions, limitations, and lack of genuine connection, I knew I needed a space that felt more aligned with how I want to work and show up.Skool has been that breath of fresh air - a cleaner, calmer, more intuitive platform where real community can thrive.Beyond the tech, this move is really about honouring my own capacity. I’m simplifying, consolidating, and choosing the path that supports me so I can better support the people inside my offers. Taking this risk has brought up fears, of course, but it’s also opened up a new level of clarity and excitement for what’s possible.🎧 Tune in to hear:Why I finally left Facebook for goodWhat I love about Skool’s simplicityHow I’m simplifying my business behind the scenesThe fears that came up during this transitionWhat this new chapter means for my community💭 [11:48] "I know that I cannot make decisions in my business based on me guessing what other people will think about those decisions."💭 [15:29] "I also questioned about having separate groups in skool, like one for my free group and one for my paid members. I decided to deliberately combine them into one group. My concern was that it would water down like it would devalue the support that members saw they were getting from me in a community group. But actually, I decided that a boosted engagement across the board and more, you know, more people to support them as well as me is only a benefit."💭 [21:55] "It's more about sharing from along the way in the journey, which includes me sharing and the other members sharing and also, you know, being okay to be imperfect and share the human side of things."Links:Join the Free Soulful Sales CommunityCreate Your Own Community on Skool (affiliate link)Join Evelyn Weiss’ Skool Community (affiliate link)Apply To Speak At the Soulful Sales SummitSponsor the Soulful Sales SummitMy Black Friday & Cyber Monday SaleSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around.In this episode, I’m sharing the turning point that changed everything: the real behind-the-scenes of walking away from high-pressure launches and into a business that feels spacious, sustainable, and steady. I’ll take you through the systems, money practices, and energetic rhythms that helped me serve over 8,000 students without burning out, so you can see what’s possible for your own version of ease, expansion, and self-trust. 🎧 Tune in to hear:Breaking free from the feast-or-famine cycleShifting from high-ticket fatigue to one-to-many offersThe money practices that rebuilt my foundationLaid-back + holistic launching rhythmsSystems that support sales even on low-capacity days💭 [02:16] "I quit most of social media in the process and getting out of that big launch, feast and famine, crash out and repeat it all kind of cycle that I did find myself in sometimes before I made this decision."💭 [08:27] "The truth is, I really messed up in terms of managing the money in my business. And this is something that so many of us do not talk about and you won't see from the outside, but from the inside and from my perspective, it has been so, so important as a foundation for everything else that I'm going to share with you in this episode."💭 [17:48] "I am now able to make sales even when my capacity is low. I am able to have a really terrible month, like the month I had in July, because I always have other things going on, and it kind of evens out and makes up for it in other months. I feel so much safer and less stressed in my business."Links:Join the Black Friday Waitlist (for a Bonus & To Get the List of Offers In Advance)Soulful Sales Society MembershipThe AI Support Team course⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scenes that feel good for you and your clients.Lauren and I dive into what it really means to build an “offer ecosystem” - one that lets your clients find exactly what they need when they need it, and lets you sell sustainably without pushing beyond your capacity. We explore how to design your business around a core transformation while keeping things flexible, creative, and supportive of your energy and season of life.You’ll also hear us talk about the beauty of simple systems that quietly do the heavy lifting - from mini-funnels and automations to mindset shifts that make it all feel more human, aligned, and doable.🎧 Tune in to hear:What an “offer ecosystem” really isWhy smaller, focused offers can make selling easierSimple systems that sell behind the scenesWays to keep automation human and values-ledHow to build your business around your capacity💭 [04:32] "I think now, especially with people's attention span and learning overwhelm and just, you know, I feel like after Covid, things kind of shifted in a lot of spaces and being able to have smaller offers that I think solve one specific problem is something that really appeals to people right now because they don't have the time, energy and in many cases the money to drop on like you know, a five thousand dollar program that does all the things when they're really only trying to maybe get, you know, two steps ahead and do one, one specific thing."💭 [07:07] "In order to get a good result from the offer creator, you really need to know your ideal client front to back or you're going to get an output that isn't going to resonate or you're probably not going to be happy with it."💭 [09:16] "If you're selling one thing, you can have something else that complements it as a trip buyer or an offer bump. And that helps increase your sales as well and also gives again, the opportunity for people to just keep kind of swirling around in your nebula and, and learning what you need, what they need from you at any given time."Links:Lauren’s website - https://laurendiana.meLauren’s Instagram - https://www.instagram.com/soul.empowered.lauren/Lauren’s free Ideal Client Clarity Creator - https://www.laurendiana.me/idealSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time.This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s working for us right now, plus how to stay grounded and make decisions that support your energy and your income.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear:Why there’s no one-size-fits-all Black Friday strategy (and how to find your way)Creative promo ideas that go beyond discounts - like anti-Black Friday freebies and daily dealsThe mindset reframe that helps you stop overthinking and just decideHow to use Black Friday as a deadline for action instead of pressure to hustleSmall tweaks to make your sale feel aligned, intentional, and fun again💭 [23:35] "For more than 10 years I've done an anti Black Friday sale. So I don't sell over Black Friday. It is one of my biggest income weeks of the year, even though I'm only leading with freebies."💭 [41:19] "There are so many different ways that you can repurpose things that you already have. Because I guarantee that everybody has at least one thing that they can sell. Even if it is a $5 digital product."💭 [60:00] "I try to think of business as like playing a video game and you're just trying to see what's on the next level."⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel more aligned. Plus, I’m announcing a brand new free community where we can connect, support one another, and practice showing up as our full, imperfect, weird and brilliant selves.🎧 Tune in to hear:Why your weirdness is your magicHow embracing imperfection attracts your right peopleThe link between authenticity and sustainable salesMy new free Soulful Sales community announcementA simple reflection exercise to turn your “flaws” into superpowers💭 [1:27] "People need you in all of your real weird, imperfect glory. People need to hear the way that you say things, the way that you do things, the way that your unique experiences have shaped the unique work that you do in the world."💭 [15:18] "I have the best people in my community who get it, who understand, and who can talk about different ways of doing things, different ways of selling... AND we're there for the big ambitious sales goals and boosting your income without hustling hard all the time and selling your soul along the way."💭 [16:31] "You get to show up as you. The right people will be drawn to that and the wrong people will be repelled. And that is a good thing."Links:New Free Soulful Sales CommunityStart Your Own Community On Skool (affiliate link)Soulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey.Over the past year, this mastermind has taught me so much about connection, collaboration, and courage. From the initial nerves of wondering if I belonged, to discovering how much each of us had to contribute, I’ve learned that real growth often happens when we allow ourselves to be seen - imperfectly and fully.In this conversation, I’m sharing the five biggest lessons I’ve taken from this experience - from following unexpected opportunities, to embracing vulnerability, and celebrating the unique “zone of magic” that each of us brings to the table.🎧 Tune in to hear:The unexpected path that led me to this mastermindHow imposter syndrome showed up (and what helped me move through it)The beauty of small, intentional groupsWhy action beats perfection every timeHow collaboration always expands what’s possible💭 [3:32] "Oh, my goodness, did I get imposter syndrome? Like I thought, do I belong in this mastermind? Am I good enough? Is my business good enough? Am I, you know, making enough money? Am I doing the right things? Do I have anything valuable to add? I was so nervous, but I knew that it was a really great opportunity for me."💭 [10:35] "It's so powerful to collaborate with the people who do similar things to us instead of seeing them as competition."💭 [12:35] "Making sure we are all committed to showing up to most of the calls, all of that stuff is what makes it work, but also leaning in and being willing to be a bit vulnerable and sometimes not feeling good enough, but actually having a supportive group of people who shows you that that you are good enough."Links:Weird Hermits Roundtable ReplaysSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when self-doubt creeps in.Plus, I also have a brand new offer - The AI Support Team - where I’ll guide you step by step to create your own personalized AI assistants that think like you, sound like you, and support you in the way you actually work. It’s available here at a special pre-sale price for a limited time.🎧 Tune in to hear:The four core AI "team members" I use every day (and what they each do)How I trained AI to understand my goals, values, and personalityWhy this approach helps me work with my energy and stay consistent💭 [6:15] "As much as I talk about AI, and as much as it helps me, and as much as I'm all for people with limited capacity or neurodivergence or other challenges leaning on AI... I am not someone who believes in copying and pasting and I always want to bring my unique flair."💭 [13:16] "We're tapping into that empowered part of us that "knows", so that when that afraid part of us feels louder, we get to have that empowered part reflected back to us in the form of this AI assistant."💭 [16:10] "They are my assistants, but they are not the boss of me. I use them to take some of the mental load out of my brain... but I don't use them to replace my voice, to replace my creativity. I am the unique magic in my business."Links:New Offer: The AI Support Team (Limited Pre-Sale Discount)$9 Soulful Black Friday Sales CourseSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you.In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hear how we each attract traffic and sales while honouring our energy and boundaries.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.🎧 Tune in to hear:How to get steady traffic to your evergreen offers - without relying on social mediaThe truth about daily emails and unsubscribesThe power of summits, bundles, and collaborations for list growthWhy blogging (and now AI search) still matters for organic reachMindset shifts to help you stop overcomplicating traffic and focus on what actually moves the needle💭 [15:58] "It's not that they didn't buy, they just haven't bought yet. So you thought they needed to hear about it 10 times, maybe they need to hear about it 20 times."💭 [19:07] "You will always have to attract new people to you."💭 [26:26] "I think that the good news is SEO, I think, has changed for the better because now instead of all of this mechanical kind of writing and keyword stuffing, it's so much more about your authentic experience and sharing your human story."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the small but powerful practices that are making the momentum sustainable. Plus, I also have a free masterclass to help you boost your own Q4 sales with gentle, human-first AI shortcuts - without burning out - happening October 15th at ruthpoundwhite.com/workshop.🎧 Tune in to hear:The questions I'm asking myself and the support I have from others to help me recommit to my goalWhy making quicker decisions has become one of my biggest forms of self-support (and how I knocked out a bunch of tasks I'd been putting off for months!)3 key questions I want you to answer to support your own success💭 [7:02] "Doing more makes me feel safe, it makes me feel worthy, it makes me feel valuable, and I think it also makes me feel in control. So therefore, like, my lack of boundaries really isn't just about having too much to do. It's about being afraid of what happens if I'm not doing."💭 [16:56] "The wrong decision is usually not deciding at all because it takes up space in your head."💭 [17:37] "I hope that you realize that it is still possible."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$9 Soulful Black Friday Sales CourseSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems) I’m leaning into this year.As you know, I'm not about hurting harder! This is more about recommitting to your goals, letting go of what’s not serving you, and setting yourself up with the right support so you can end the year strong, without burning out.Plus, I share what’s coming next (👀 free masterclass, free Black Friday prep roundtable and a new offer!)🎧 Tune in to hear:How I turned last year’s Q4 into my highest-earning quarter yetThe experiments and mindset shifts that made the biggest differenceWhat I’m repeating, what I’m letting go of, and what I’m doing differently this yearHow I’m using AI systems to support sales and free up creative energy💭 [5:17] "The challenge I set myself at the beginning of Q4 [in 2024] was a huge catalyst for having my best quarter"💭 [09:35] "I realized that the only thing getting in the way of me making that Goal real by the end of the year is my belief that it is possible."💭 [11:17] "I have to let go to make space for what's next."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$7 Soulful Growth Club MembershipMy "Everything" Page200 Member Experiment Behind the Scenes Diary$9 Soulful Black Friday Sales CourseSoulful Sales Society Membership⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want.In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into your sales plan, redefining goals and productivity, feeling good about your limits and mindfully using AI to support capacity.Episode Highlights:💭 [05:47] "I celebrated the small things that were selling that were easy that I could do."💭 [05:52] How am I doing this in a sustainable way? In what that means for me right now?"💭 [12:26] "We'd missed that [ideal launch] window and that was going to be okay. But how could I make the way that it looked now honor [the energy of the offer] and trust that? It's a long game."Monica's Links:WebsiteFacebookMindful Moments Prompts Journal⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025.Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese.Pssst... we have another pitch free panel planned for Sep 25th on getting traffic to your offers (especially without social media). Add it to your calendar.Want help building your recurring revenue & selling more, your way? Click here to read more about the Soulful Sales Society & get 40% off annual membership until Sep 17th.Some of the topics we covered:How can you start a membership with a small audience?Are low-cost memberships a “must” for coaches in the age of AI?How to design a membership that fits your energy and capacityHow to retain members and reduce churnHow to boost engagement and drive signups with ‘Get It Done Weeks’Other recurring revenue strategies that aren't membershipsEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSage Grayson Faith Mariah Monica FroeseOther Links:Free Traffic School Panel September 25thSave 40% in the Soulful Sales Society Until Sep 17⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you.In this interview with Monica Froese, we cover: the real reason “lifetime access” can be a trap in the AI era, how to identify and fix friction points in your programs, smart ways to use AI without losing your personal touch, and surprising behind-the-scenes examples of how Monica uses AI to save time, money, and mental load in her own life. Pssst... The Aligned AI Summit is now open, get your free ticket here with Monica's affiliate link.Episode Highlights:💭 [19:16] "The way people want to access your information is changing"💭 [15:15] "Chat GPT can tell you how to set up a shop, but does it run a shop? Does it know the actual human side behind how you get people to buy? Does it have that experience that it can give you?"💭 [22:41] "If you're going to use AI in your business, especially to create content, you have to get good at pushing back at it"Monica's Links:WebsiteThe Empowered ShopInstagramLinkedInListen to Ruth on Monica's podcast, the Empowered Business ShowOther Links:The Aligned AI Summit⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses.Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid.Pssst... The Aligned AI Summit is now open, get your free ticket here.Episode Highlights:💭 [12:51] "Yes, AI is here. And I do think it's worth considering how we can use it not just to boost our business, but also to support ourselves and our own capacity." - Ruth💭 [30:33] "It's a tool, it's a guide. It is not the end all, be all. It's not, you know, excuse to like not have to think for yourself or for your own own business anymore either." - Kate💭 [44:02] "What I love about those no code apps is it you can do some unique things like in your course or your membership." - TaraEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSteph BlakeTara ReidOther Links:The Aligned AI Summit⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

What if the most loving thing you could do for your clients… was to stop saying yes to everything?In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity,  with zero guilt.In this interview we talk about recognising the quiet ways our boundaries slip, why saying “no” can sometimes be the most generous thing you do, and how to create limits that feel both loving and liberating. Plus the very juicy boundary around actually getting paid for the work you do.Pssst... The Aligned AI Summit is now open, get your free ticket here.Episode Highlights:💭 [12:51] "I said three words which I recommend everyone should have in their boundary arsenal: "up until now", because then you're owning your place in it"💭 [23:10] "What you allow will continue"💭 [36:24] "It might hurt, but I think the hurt, the sting of honesty to me is always better than the lash of a lie"Suzanne's Links:WebsiteInstagramFacebookNewsletter"I Know Things" Group ReadingsSuzanne's emails about the pivot:"The Nope Coach Is Retiring (Kind Of)""I'm not the only one...and neither are you"Other Links:The Aligned AI Summit⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content. Pssst... Destini is speaking at the upcoming Aligned AI Summit, join the waitlist here.Episode Highlights:💭 [10:10] "That's when I knew I was onto something - I was getting people email me back and say, your emails are so good I started saving them into this special folder because I didn't want to miss them"💭 [14:20] "In not just every newsletter, but almost every single section, I'm directing them to that next step [with a strong call to action]"💭 [19:29] "I have a system and my system always starts with my promotional calendar, because if you're wanting to monetize, you always have to start with what you're selling and then you create content to support that"Destini's Links:WebsiteLinkedInFree Newsletter Profit Calculator*Hobbyscool*This is my affiliate linkOther Links:The Aligned AI SummitPassionfrootKit sponsorship network⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch).This isn’t about doing everything with AI. It’s about finding the right support, at the right time, so you can free up energy for the stuff that really matters - connection, creativity, and your unique magic.🎧 Tune in to hear:How I trained AI to sound like me (and how I use it daily)The mindset behind using AI in a values-led wayWays you can use AI to boost your sales today, even with limited capacityPlus, I share what’s coming next (👀 Aligned AI Summit + a juicy micro offer training!)💭 [3:21] "How can AI take some load off my shoulders? How can it help me with my capacity? How can it help me put a little less energy over there so that I can focus my energy over here?"💭 [11:28] "AI has really changed the game in terms of how I'm able to test different messaging angles."💭 [17:19] "Above all else, don't let AI make you get a second guess your own expertise and your own magic."Links:Aligned AI Summit WaitlistTrust-Building Micro Offers Training & Get It Done Week (in the Soulful Sales Society, join for $7)AI Sales Emails Course⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m sharing a throwback to a time when I didn’t know if I could do any of this, when I was terrified to show my face even in a photo, and the lessons I learned from doing it anyway, without having everything figured out in advance. It’s time to normalise the messy feelings on this wild business journey!💭 [1:21] "I wanna talk about the mess more. I wanna be more honest about it. I wanna let go of the shame that comes with talking about not being perfect, especially when we are coaches"💭 [8:51] "Something in me told me it was time to get visible. It was time to start putting myself out there. It was time to start saying my truth, and I didn't know where the hell it was gonna lead"💭 [20:51] "I was so afraid of being seen myself that I couldn't see other people and I couldn't see that... we all have the same fears about putting ourselves out there"Links:The Mess of Success Free Event$7 Soulful Growth Club⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works.💭 [3:32] "I make more sales when I am properly tracking. I really do need to add a massive caveat to this though and say that sometimes it is hard."💭 [6:00] "The fact that you are in there tracking the numbers regularly is reinforcing and reminding you: I have this goal and I need to take action towards this goal"💭 [11:54] "Spending a few seconds on that every week or every other week is really adding up to a lot of really important and helpful data for me over time"Links:200 Member Experiment Behind-the-ScenesSoulful Sales Society Membership$7 Soulful Growth Club$10 Soulful & Strategic Freebie Bootcamp⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you!💭 [3:52] "Have you ever made a decision about whether to send an email or what to say in an email or how much to sell based on a fear of people unsubscribing?"💭 [5:11] "The people who are unsubscribing are not your dream clients... or not your dream clients YET"💭 [7:21] "A smaller, more engaged email list is so much more valuable to you than a larger, totally indifferent email list."Links:$7 Soulful Growth Club$10 Sell More With Email Bootcamp⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your energy, personality, and values.💭 [3:04] "The outcome of your offer is what gives it its value. And to give people the outcome in the simplest way possible is super, super valuable to our people."💭 [7:47] "What support can I include in service of the transformation of the offer that both feels sustainable for me and that feels like I'm being properly compensated for it at that price point?"💭 [12:22] "Do you trust that you can still give value even if you're not there?"Links:Free rule-breaking offers workshop (Feb 5th with limited replay)The Aligned Offers Experience (discount ends Feb 9)⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year.💭 [5:52] "If you wanna simplify the marketing and selling in your business, you need to boil it down to how are you growing your audience, how are you nurturing your audience, and how are you selling to your audience."💭 [10:31] "I definitely wanna give myself permission to send more emails in 2025."💭 [13:58] "If you are new to email marketing, if you are not prioritizing it, I really encourage you to pick a couple of goals to really prioritize this amazing asset in 2025."Links:Sign up to the Mess of Success Updates (my new summit)Sponsor my Mess of Success Summit (payment plans end Feb 1)Get my Email Marketing presentation free in the Hobbyscool Summit (affiliate link)The Summit In A Box Accelerator (affiliate link)$10 Strategic Freebie Bootcamp (or get it in the $7 Soulful Growth Club with a bonus "get it done week" early March)$10 Sell More With Email BootcampRelated Episodes:#52: Selling Ins & Outs for 2025#53: What I’m Doing More & Less of to Sell My Offers in 2025#54: What’s Still Working To Sell Our Offers In 2025?⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and how to support yourself to make them work for you too.💭 [3:45] "I had a better year in 2024 than I did in 2023, despite all year my story being 'things aren't going as well this year'."💭 [4:56] "It's more important to compare myself to myself than other people... Comparing myself to myself, looking at my own circumstances has been so much more powerful to me than looking at what everyone else is doing and looking at what everyone else is saying."💭 [24:39] "Just remember, any strategy is working for someone right now."Links:Masterclass Magic (currently on sale!) and Grow With Challenges coursesLaidback Launching courseSponsor my NEW 2025 summit, the Mess of SuccessLaidback Launching courseSoulful Sales Society membershipRelated Episodes:#52: Selling Ins & Outs for 2025#53: What I’m Doing More & Less of to Sell My Offers in 2025⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.

Let's talk practical selling strategies for 2025. Here is what has been working for me and what I plan to do more of this year (plus a few things I am intentionally going to let go of).💭 [5:01] "I'm not just gonna do something because everyone else is doing it and get distracted from what actually really works for my business."💭 [10:25] "There is nothing like running a summit for establishing yourself as a voice in your niche. There is just nothing like a summit that leads to all of that growth, plus the direct income."💭 [15:58] "Laidback launching has been working very, very well for me, especially in the times when I have barely been showing up because of mental health or fatigue or whatever."Links:Sponsor my NEW 2025 summit, the Mess of SuccessSoulful Sales Society membershipLaidback Launching courseMasterclass Magic and Grow With Challenges courses$10 Strategic Freebie Bootcamp The Summit In A Box Accelerator (affiliate link)Related Episodes: #52: Selling Ins & Outs for 2025⭐️ Jul 27: Free Workshop - The Claude Marketing Roadmap for Heart-Led Online Offer CreatorsReach more people & make more sales, with the hours & energy you actually have.I'll share the exact Claude setup that's made me over $15k while running my business on low energy, & where to start. Sign up for free here →QUICK LINKS:👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.