#103 - Transformação Digital e IA: O que Realmente Gera Valor nos Negócios? com Bruno Martins

from Transformação Cultural - VerumCast · host Verum Partners, Part of Accenture

Neste episódio do #VerumCast, os hosts Bruno Amaral e Gustavo Roberti recebem Bruno Martins, CEO e sócio do TEC Institute, organização responsável pela publicação da MIT Technology Review nos países de língua portuguesa. Com mais de 20 anos de experiência em tecnologia e inovação, Bruno construiu uma trajetória sólida em posições de liderança em grandes corporações e startups, passando por empresas como Olist, Grupo Globo, Oi, Coca-Cola e Lucent Technologies.Ao longo do episódio, Bruno compartilha aprendizados de quem já viveu transformações profundas em diferentes indústrias, destacando como a integração entre tecnologia e negócio é essencial para acelerar resultados reais. Ele fala sobre as três fases da sua trajetória, perseverança, inovação e empreendedorismo executivo, e reflete sobre o papel da cultura organizacional e da abertura ao erro como motores da inovação.A conversa também mergulha em tendências de inteligência artificial, governança digital e aprendizado contínuo, explorando o conceito de lifelong learning e os desafios de manter times atualizados em um ambiente de mudanças exponenciais. Bruno alerta para as armadilhas da “GPT mania”, reforçando que IA sem dados é apenas ficção, e discute como equilibrar estratégia, cultura e tecnologia para gerar valor de forma sustentável.Se você atua com inovação, liderança, tecnologia ou transformação digital e quer entender como alinhar estratégia, governança e inteligência artificial para impulsionar o futuro dos negócios, este episódio é imperdível.#Podcast #Inovação #Tecnologia #TransformaçãoDigital #Liderança #IA #Governança #NegóciosDigitais #Cultura #Estratégia

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This episode is 55 minutes long.

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This episode was published on October 29, 2025.

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