#104 (5th German episode) How to always be positive and focus on customer's needs (and not your own) with Raphael Schifferle, CMO Brugg Lifting

Raphael Schifferle, newly promoted to CMO at Brugg Lifting has a long background selling cars and industrial products. An angle we have not looked at in the podcast. However, there are still very important takeaways for all sellers in SaaS and tech. Raphael is always preparing well and goes into a customer meeting with a positive mindset. How he manages to do that every day and how he can put the customer's needs in the centre you learn in this episode. Happy learning and stay unique.