104. Burnout, Boundaries & Becoming a Better Leader: A Conversation with Sammie McCracken

This week’s episode is a deep and honest conversation with Sammie McCracken, founder of Buckskin Rowe, equine sports marketing expert, and all-around inspiring woman. Sammie brings the realness we all need when it comes to navigating burnout, balancing (or not balancing) business and motherhood, and leading a team with empathy.We talk about how burnout can sneak in without warning, especially for high achievers, and what it actually looks like to recognize it in yourself and your team. Sammie shares her personal story of building a business, hiring the right people, and choosing growth over perfection. You’ll hear us dive into leadership, team dynamics, and the importance of checking in, on others and on ourselves.Resources & Links:The Alchemist by Paulo CoelhoBig Magic by Elizabeth GilbertThe Creative Act: A Way of Being by Rick RubinBorn to Run by Christopher McDougallHuberman Lab PodcastLex Fridman PodcastShawn Ryan ShowThe Joe Rogan ExperienceDr. Christina MaslachDr. Michael LeiterLoomJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipEmail us at [email protected] the Of The West Email ListList your jobs on Of The WestConnect with Sammie:Follow on Instagram @buckskinrowe and @sammielmccrackenVisit the Buckskin Rowe websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode!Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed