#104 Customers Aren’t Just Clients—They’re Part of Your Team

In this episode of The AC Method, Aaron Clipinger—CEO of SquareCoil—shares his biggest takeaway from the ISA Sign Expo: your customers aren’t just clients—they’re part of your team. Reflecting on real conversations from the show floor, Aaron explores how building meaningful relationships with your customers can fuel innovation, improve your service, and reignite your passion for leadership. From old-school check-in calls to listening without ego, this episode is a rallying cry for leaders who want to build lasting trust. Aaron also touches on key differences between a CEO and a president, the emotional impact of great signage, and why embracing customer feedback—even the tough stuff—can be a superpower. If you’re in leadership, operations, or simply trying to build a better company, this one’s for you. 👍 Like the episode, 💬 drop a comment about how you include your customers, and 🔔 subscribe for more no-fluff business insights from the front lines. #TheACMethod #CustomerExperience #LeadershipTips #SquareCoil #ISAExpo2025 #Teamwork #BusinessGrowth #CEOInsights #SignageIndustry #CustomerFirst #SmallBusinessLeadership Learn more about your ad choices. Visit megaphone.fm/adchoices