104 Discovery Calls That Don’t Convert? Here’s Why (Interview with Sales Coach Adam Lowther - Part 1)

If you’ve ever found yourself thinking… “I’m showing up, posting consistently, getting enquiries… so why aren’t people actually buying?” — you’re not the only one.In this episode, I’m joined by sales coach Adam Lowther, and we’re digging into what’s really happening between someone discovering your content and becoming a paying client. Because more often than not, it’s not a visibility problem (despite what Instagram might have you believe). It’s what’s happening in the gap between interest and action.We talk about the small but powerful shifts you can make — in your content, your conversations, and your discovery calls — that can completely change how your business converts. And don’t worry… this isn’t about pushy sales tactics or becoming someone you’re not. It’s about learning how to guide people with clarity, confidence, and integrity (without that uncomfortable, “salesy” feeling).💡 In this episode, we cover: Why more followers and more visibility won’t fix your conversion problem  What’s really happening when people are “watching, engaging… but not buying”  The biggest mistake health professionals make in their content and CTAs  How to create a clear bridge between your content and your offers  Why your discovery calls might feel good… but still aren’t converting  The simple structure of a high-converting discovery call (without scripts)  How to handle the classic “I need to think about it” response  The mindset shift you need to stop feeling “salesy” as a healthcare professional  Why your clients don’t buy based on clinical outcomes — and what they do care about instead  How to communicate your offer so it actually lands (and feels like a no-brainer) 🔗 Connect with Adam:If this episode got you thinking (or gave you a bit of a nudge to rethink your sales process), you’ll definitely want to explore Adam’s work further: Instagram: https://www.instagram.com/adammarklowther LinkedIn: https://www.linkedin.com/in/adam-lowther-57a69b3b7/ Free training: The Canyon-To-Conversion Framework https://stan.store/adamlowther/p/the-canyontoconversion-frameworkI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch!Website:  https://www.sarahalmondbushell.com/Instagram: https://www.instagram.com/dietitiansinbusiness/Facebook: https://www.facebook.com/dietitiansinbusinessYouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master PlanDiscover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me:Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery