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#104 Don't loss lead episode artwork

Mar 27, 2023 18 min

#104 Don't loss lead

from Intentional Disruption

In this podcast episode, I discuss a conversation I had with a social media influencer regarding their marketing strategy in which I point out the significance of generating sufficient revenue to avoid adopting a loss leader strategy. To achieve revenue neutrality, I go over optimization techniques like split testing and landing pages. Additionally, I share a story about a client who successfully negotiated a sponsorship deal and stress the importance of evaluating the potential return on investment. Above all, I emphasize the significance of prioritizing profit over revenue and advise against adopting a low-margin business model. As always please leave a review/ rating so we can help grow the tribe. Your reviews help other business owners and veterans find the tips and tools that can help them grow. If you want to connect directly reach out to me here: https://www.growwithdelta.com https://www.linkedin.com/in/mike-demo/ https://www.facebook.com/mike.demo/

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#104 Don't loss lead

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This episode is 18 minutes long.

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This episode was published on March 27, 2023.

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