#104: How Google, Meta & TikTok Algorithms Actually Work

Most people think the algorithm is working against them… until they realize it's only responding to the signals they're giving it. In this episode, Ashley breaks down how the Google, Meta (Facebook & Instagram), and TikTok ad algorithms actually work, and why fighting the algorithm is the fastest way to waste money. The algorithm doesn't judge your ads or "hate" your account; it simply follows patterns, data, and behavior. She explains why success with paid ads isn't about tricks or hacks, but about training the algorithm with clear signals, clean tracking, strong messaging, and enough volume to learn. You'll learn: ⚡️ How ad algorithms really learn and optimize ⚡️ Why bad tracking and weak signals confuse delivery ⚡️ Why your messaging is your targeting ⚡️ How low budgets starve campaigns and stall results ⚡️ What the learning phase actually means (and why it's normal) ⚡️ The key differences between Google, Meta, and TikTok algorithms If you've ever felt stuck in the learning phase, frustrated with inconsistent results, or convinced the algorithm was broken, this episode will completely change how you approach paid ads.  Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley