104: Lydia Maes — Building What You Need Now, Not What You’ll Need Later

A behind-the-scenes conversation about staying lean in the early stages of business — and learning to distinguish between what your business may eventually need and what actually matters right now.In this episode, I’m joined by Lydia Maes, a longtime student of Tao wisdom and Tao technologies who helps professional women and entrepreneurs carrying chronic pain, stress, or burnout experience greater peace, renewed hope, and the possibility that life doesn’t have to feel so hard.What we explored:• Why new businesses don’t need all the infrastructure of established ones• Staying focused on what actually matters in your current stage• Letting real demand guide what you build and invest in• Finding a marketing approach that fits you instead of copying someone else’s• Building a clear signature offer before trying to accelerate growthThe things your business will need someday aren’t necessarily the things it needs today. Building sustainably means knowing what stage you’re in — and focusing there first.Lydia's links:→ Facebook: https://www.facebook.com/lydia.maes/ → LinkedIn: https://www.linkedin.com/in/lydiamaes/Sophie’s links:👁️ Work with me: bio.site/ren.wellbeing👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: https://www.ren-wellbeing.com/🤍