104: One-Star Hits Home -- Handling Negative Reviews for Music Schools

In this episode Mandy York (Music Time of Milford)shares a recent experience with a negative Google review and how she handled it, then she and John Kozicki (Michigan Rock School and RockSchoolProprietor.com) use that story to explore the broader effects reviews have on reputation and website SEO. We cover Google’s updated rules on review solicitation, what practices are now risky, and practical approaches (calm responses, surveys, and steady community engagement) to protect your business. We also talk about the emotional toll of public criticism and why building genuine community trust and doing reliable, everyday work matters more than trying to game the review system. The episode mixes strategy, cautionary tales, and teacher-best practices for running a sustainable, trusted music school. In this episode: How to navigating negative reviews of your music school and strategies to approach client conflict resolution How Google’s evolving policies on reviews and rating manipulation could potentially negatively impact your lesson studio if you aren't careful The practical strategies for encouraging genuine reviews that won't get you flagged What you can do to balance your lesson studio policies, where to be flexible, and and how client education should be an ongoing initiative How review ecosystems impact SEO and your small business's reputation Rock School Proprietor is a podcast for independent music school owners and lesson studio operators looking to attract more students and create a sustainable business. New episodes drop Wednesdays at RockSchoolProprietor.com and on all podcast streaming platforms.   Interested in the Building a Band Program webinar? We're planning a free live webinar to accompany the Building a Band Program series of episodes on Friday, July 24, 2026. John will go deeper on the topics and answer your questions directly. If you're interested, send an email to [email protected] with the subject line Webinar and we will be in touch with details. -------------------------------------- Your ratings and reviews on Apple Podcast and Spotify are always appreciated! Join our private Facebook group, "The Modern Music School," a community for like-minded professionals to connect and share insights. Looking for a simple and effective guitar curriculum that includes FREE instructor training and support? Consider John's book, Complete Guitar Strumming.