105 -  The Easy Way to Stay Visible on Video (On or Off Camera) episode artwork

EPISODE · Jul 31, 2025 · 9 MIN

105 - The Easy Way to Stay Visible on Video (On or Off Camera)

from Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs · host Annette Richmond, MA

Send us Fan MailCreating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage. TOP TAKEAWAYS🔹B-roll footage allows you to create content even when you're short on time🔹People are looking for a message that resonates, not a perfect production.🔹Using templates can create cool videos without hours of editing  🔹You don't always need to be on camera to create engaging content.🔹Shifting focus from yourself to your audience makes all the difference🔹Use the Banish On Camera Anxiety strategy to get comfortable on camera🔹Collect B-roll footage intentionally to use in future content🔹The message you share is more important than how you look🔹Embrace the creator mindset to find stories everywhere. 🔷If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Self-Paced Video Bootcamp. Start anytime, learn on your schedule.   Visit ➡️ SFFVideoBootcamp.comJoin me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here *********************************************➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************  For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: https://www.linkedin.com/in/annetterichmond/YouTube: ...

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Send us Fan Mail Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life gets in the way. The secret is intentionally recording and using B-roll footage. TOP TAKEAWAYS 🔹B-roll footage allows you to create co...

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105 - The Easy Way to Stay Visible on Video (On or Off Camera)

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This episode was published on July 31, 2025.

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