105 - The State of B2B Events and Where We're Going | Julius Solaris, VP of Marketing Strategy, Hopin

Event-based marketing has drastically changed in the past couple of years, but it may have been the wake-up call that B2B marketers needed. Event expert, Julius Solaris from Hopin, an all-in-one hybrid event platform, joins us to chat through everything a B2B marketer needs to know about operationalizing successful events in 2022. Julius takes us through the current landscape of B2B marketing events as well as where he sees the industry going. We cover a lot of topics in this episode around events including accessibility and sustainability challenges and solutions, creating value for your attendees in a remote setting where they may feel like their "losing out" on the face to face experience and how marketers can use event data to not only improve engagement but also the content strategy overall. This episode is jam-packed with so many helpful insights so be to take a listen and follow Julius on LinkedIn for more information: https://www.linkedin.com/in/juliussolaris/