#105 The Untapped Marketing Strategy that AI Can’t Replicate with Mark Schaefer

Have we lost our humanness and become lazy when it comes to Marketing? “In a world where AI is more than competent, if you are merely competent, you're in trouble. We must rise above the bots. The most human company wins” – Mark Schaefer In this episode we welcome back Marketing visionary Mark Schaefer. Mark joins us to unveil insights from his latest book, "Audacious: How Humans Win in an AI Marketing World" exploring the coexistence of humanity and technology in marketing. Mark suggests that most marketing has lost it’s human touch and fails to resonate with it’s target audience. Mark shares his guide on how to put the human back into marketing! What you will learn about in this episode: • A recent Marketing campaign that stopped Mark Schaefer in his tracks.• How Marketers are sleepwalking and losing to AI.• Why “competent” marketing is no longer enough.• What Mark learned from meeting some of the world’s most creative marketing minds.• Mark Schaefer’s simple guide to disruptive marketing.• Recent research that suggests most marketing is boring to it’s audience.• The biggest opportunity in modern marketing that AI can’t touch• Discover many of the learnings from Mark Schaefer’s new "Audacious: How Humans Win in an AI Marketing World" Connect with Mark: https://businessesgrow.com/ https://www.instagram.com/markwschaefer/ https://www.youtube.com/user/MWSchaefer Buy Audacious:https://businessesgrow.com/audacious/ Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.finolahoward.com/book https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward