#106 Breaking Down Silos via Employee Advocacy with Michael Soerensen

Building a community for employees on social media is often overlooked but can greatly benefit a company's branding and marketing efforts. In this episode #106 of Meaningful Work, Meaningful Life podcast, I am joined by Michael Soerensen, co-founder of Sociuu, a pioneering employee advocacy platform spanning over 30 countries. Michael brings to light the often-underestimated practice of building a community for employees on social media and its profound impact on a company's branding and marketing efforts. With a wealth of experience as a serial entrepreneur spanning over 35 years, Michael sheds light on the advantages of employee advocacy to amplify the brand's message.   Key Takeaways: Many companies overlook the potential of the content they create, as only a small fraction reaches social media. Through employee advocacy, companies have the opportunity to tap into their employees' extensive networks, expanding their message to a broader audience. Companies with a workforce of at least 100 employees should seriously consider adopting a platform for employee advocacy. Employee advocacy empowers employees to showcase their thought leadership, expertise, and influence within their respective industries, transforming them into influential advocates for the company brand. Discover why employee advocacy has become a crucial metric for brand health. Tune in to gain invaluable insights into the transformative potential of employee advocacy in shaping a stronger brand presence.   More info about the podcast Website: https://www.francinebeleyi.com/podcast/ Watch on Youtube https://bit.ly/3LKwUT1 Connect with Michael Soerensen LinkedIn https://www.linkedin.com/in/michael-h-soerensen/ Website https://sociuu.com/   Connect with Francine Beleyi LinkedIn: https://www.linkedin.com/in/francinebeleyi/ Website: https://www.francinebeleyi.com/